 For me as a PhD student at the Open University, I have this unique opportunity to spend three years just first focusing on what I think is interesting. My research is about using learning analytics, which is analysing students' behaviour in online learning environments such as the Open University. And I'm looking at students' behaviour patterns, how they study online. One of the unique elements of my research is the development of big data. So nowadays we can see a lot of data around us and especially in education, more and more institutions are using online or blended learning. So that gives us an extra opportunity to really capture and make the learning behaviour of students visible. One of the unique opportunities for the Open University is the amount of data that they collect. My research contribute to this broader scale is to help the Open University to make use of this data to produce insights that could help teachers to design the course better. We are collecting a lot of data sources from the students' background information and also their prior qualification. The course grade of course and the choice of course but also behavioural patterns. So when do they access the course material? How often do they access the course material? Do they access the course material in time with the course timeline or they are falling a bit behind? The Open University have these ethics for learning analytics guidelines. So we have a clear guidelines of what kind of data can we collect, who should have access to the data, how long the data could be kept, and how we anonymise the data or anonymise any identifiable information before we publish the result to the public. Originally I'm from an economic background so I'm doing sort of similar research but in economics context, in business context. But I'm really interested in the application of business analytics but also data science in education because that's where I feel we can bring more value to the students instead of just getting more money from customers as most of the goals of the e-commerce business nowadays. Meeting new people especially at conferences is very inspiring so you get to know what kind of research is being done out there and you get new ideas from your colleagues, you get also feedback from the people that you've only seen on paper before so you cite them but you never actually meet them. So it's very exciting. So every time I go to a conference and I come back to the OU, I get new ideas and I'm very motivated to push myself and to push my research to the same level at that international excellence level of research.