 How do I know a video is done well? I look at engagement. Like if there's a lot of people talking about it, that's a start. The second thing is what are they saying? Is it something to do with the video? Or is it something to do with me? It doesn't matter because I can leverage off of both of those. If it's for a client, did they get the point? Did they get the message? The truth is you put content out to see what the target audience likes and then they will tell you what they like and then you hone in on that. And then and only then will you know if it's worked. Like for example, a client of mine I had a few years ago, they were making a joke about this brand and I took that and ran with it. And then those videos performed even better. So that's how I knew it would work.