 What we're going to do is we're going to click on the triangle, the blue triangle to the left. So let's let this thing load here. It's taking a sweet time. Okay, perfect. So that is green. We're good with the pixel. Perfect. And then now what we're going to do is we're going to hit the triangle and do we save this part hit your add manager folder at the top. Let me just see if we saved it. Did you save it under custom conversions? Perfect. Click that one. Awesome. And that I think that should bring us back over to where we're at right now. Okay, perfect. Perfect. Perfect. Okay, cool. So this is where we start. So here's, here's, did I explain custom conversions to you before? Maybe. I don't know. Can't remember. Here's a refresh on it. Here's what a custom conversion is. Facebook, when you start running ads, your whole goal is to get them to click learn more, go to your landing page and fill out the form. Right. So now Facebook needs to know, okay, when they click on learn more, which link are you taking them to? That's the landing page. That's your goal. The goal is to get them to click learn more and get to the landing page. That's that you can look at that as your goal. Facebook wants to know what your ultimate goal is. What's the ultimate goal? The ultimate goal is to get them to follow through. So if my goal is to get them to the landing page, my ultimate goal is to get them to the thank you page. Because if I can get people to the thank you page, that means they fill out the form. That means they downloaded my inspection guide. Because they're getting to my thank you page. That's the ultimate goal. The ultimate goal is to get them to the thank you page. That's what this is. So Facebook wants to know, okay, if your ultimate goal is to get them to the thank you page, what is that link? That's what we're going to set up right now. We're going to tell Facebook the thank you page. The thank you page is where we ultimately want to get them to. That's our goal. So click on the blue button. And then what we're going to do here is let's go back to Cartra and let's get, in fact, you might already have it pasted or actually I think you have the calendar. Yeah, you have the scheduling one. So let's click on the dots for the thank you page and that's going to be our custom conversion. So let's get this link. We'll copy everything except for the HTTPS and the forward slash copy. Perfect. So now here's what we're going to do. We're going to select a category. We're going to click that, select your own category. Hit that blue link. Select your own category and then we're going to hit the drop down and we're going to call this one lead. So let's hit the drop down and go down look for lead. Perfect. There goes there. And then all you're going to do is paste in that URL right there at the bottom. Perfect. Paste in that. Hit the drop down. Hit the drop down. Make sure you yeah there you go. Then the blue button should have lit up. Let's let's let's X out of that link. Get that URL out of there again. No, not that one. Just the actual URL. Paste it in again and hit the drop down. So paste it in and then choose it below. There you go. Actually, oh, that's what it is. You didn't name it. Name it at the top. Name it at the top. That's what it is. Okay, so this one's going to be this one's going to be leads. I mean, this is that's what it is. It's your thank you page. It's your leads. It's your it's your yeah, it's your let's just let's get a little bit more specific. Let's let's name it inspection guide leads or free download leads. Let's let's name it. Yeah, inspection guide leads. Perfect. Perfect. Now we can click the blue button create. So here's what we're going to do. We're going to create another one as well. We're going to. And then you know what I want you to do is open up a new tab. At the top open up a new tab, paste it in there and open it up. Because now, now we set it up. Now what we what you always want to keep in mind is this applies for custom audiences and the custom conversion. You want to set it up, which is what we just did. Then you want to open it up in a new page. So Facebook can read it. I'm not good up there. Yeah, you did it twice. All good. All good. We'll delete that one. Okay, but now Facebook read the link. So now if you go back to the ads manager. You notice how it's inactive. If you refresh the page, it should be active. So we should see a green dot and it should be active. It's active now. Awesome. We'll do one more custom conversion, which will be your scheduling. So let's go to cartridge. Let's get the link for the thank you page. And this is what the thank you for scheduling page. Excuse me. Let's thank you. Yeah, so get that link because here's what you'll do. You'll start running. You'll start testing like you'll run, you'll run an ad and run a conversions ad to get people to the thank you page. You'll also want to run ads to test to get people to the thank you for scheduling page. So Facebook will start optimizing your ad, meaning they'll start showing your ad to people who are likely to schedule a call. And or they're going to start showing your ad to people who are likely to become leads. So let's create custom conversion. And let's do the same thing. Let's hit the go and paste that link in paste that URL in right at the bottom. I thought I did that. Hit the drop down. You got to always hit the drop down. Now what we'll do is we're going to hit the select your own category. And then let's go down to let's look for hit the drop down. Let's look for schedule. Perfect. And now let's give it a name. Let's give these ones appointments or people who scheduled a call or perfect. Perfect. So we have our custom audiences for them. We also now have the custom conversion. So now let's hit the create people who scheduled. Perfect. Okay. Now go ahead and hit done. Go open up the page in a new tab. And then come back over here and hit refresh. Let's see how this one looks. It looks pretty good. Perfect. Perfect. Awesome. Okay. So now let's go back to the as manager refresh that page. And let's turn that active. Awesome. That right there Dave was is all is all there really is now actually know that we have we have we have more to learn but as far as just the overall looking at everything from a 30,000 square foot view. Those were the most important creating your custom audiences and creating your custom conversion. Now what we can do if we hit the three lines to the other three line I don't know the dots if we click the dots to the top left. Click on the dots and now go to the ads manager. Those are our two custom conversions. So if you click on ads manager, and now as we go into setup another ad or or a new ad. Here's how the here's how it's going to be set up. It doesn't matter if it's an image ad or if it's a video ad, our ultimate objective is to capture lead. That's all we're trying to do. So now as we come in here and we click the green button. And we go through the ad setup process. To this point on, you're going to be using conversions. So you're going to go conversions. Now if you're ever retargeting an audience. If you're ever retargeting an audience you can go traffic. So so you'll run one ad to retarget everyone who maybe watched your previous videos, or you'll run an ad to retarget all those who landed on your on your landing page but have yet to opt in. When you're running those types of retargeting ads, those can be traffic. But in the very beginning, the very first ad, it's conversions. Traffic can be for retargeting. Okay, and that that'll be a completely different ad. So you'll have one ad for conversions and then you'll have another ad set up under traffic where you're retargeting the audiences. Make sense. Okay, so conversions, let's hit, let's hit continue hit the blue one. And so here's, here's the setup. Here's where the magic happens. So now we're in the campaign. So those three tabs are right there at the top new campaign, new ad set and new ad. Those are your three tabs. So if you look at the dashboard, those are your three tabs. So this is the first tab, new campaign we chose conversions. Now what we'll do is we'll hit the blue button hit next, and then we'll go to the second tab, which is new ad set. So it's in the ad set, where we're going to tell Facebook, which page we're ultimately trying to get people to. And by default, they plugged it in right there for you people who scheduled. Now that's not necessarily who we want to go with just yet. So exit of that. In the very beginning, we're going to just focus on getting people to the leads inspection guide leads. That's the page I'm trying to get people to. So you'll, you'll click on that one inspection guide leads. Where's that down, down, down, down, down. It's right there. It's, you see the red dots and the green dots. It's the green dot inspection. Oh, there it is. So that right there, man, that right there. That is not your audience. That is the custom conversion. Now, now the audience, if you scroll up, scroll up a little bit is actually scroll down, scroll down. So we got the conversion event. But if you scroll down. Now, right here, right here, you have custom audiences. So from add number two, what I want to do is I want to click the box, click inside the box, search existing audiences. Now what I want to do is I want to click on, I want to, I want to always retarget my, my, my, my visitors. So landing page visitors, I would put that in right there. But again, you're going to also want to test traffic right now we're in the conversions objective. When it comes to retargeting those audiences will also want to test traffic. So maybe one run one ad under conversions run another ad under traffic. And then, and then under the traffic for sure retarget the visitors, but no matter what conversions traffic no matter what the heck I'm doing, I'm going to always exclude. So click on exclude. I'm going to always exclude click the box check the box or click inside the box. I'm going to always exclude the leads. And I'm going to also always exclude those who have already scheduled. So right there, those are your audiences, people who scheduled, go ahead and click on that. I'm excluding them. And I'm also going to exclude the people who downloaded. And then the location you can just put in your city or wherever you're targeting. And that would target, you know, whoever you're targeting, but it will most likely it will most importantly exclude those other audiences location. United States. Yeah, you'll exit of that and get get more specific and just put in your county or just put in your town or your city. And also you're going to go people living in this location for sure people living in this location. United States. United States is good. No exit of that you don't want to target the United States. I got there. Yeah just X out you'll see just hover over the green and to the right you'll see the X. Oh, there you go. So you'll just type in your your area. And then you'll hit the drop down right above people living in or recently in, you want to go with people living in. So go ahead and type in your, your area. Wow. County. Perfect. I'll try that. And hit the drop down right above locations right where it says locations hit that drop down and go with people who live in this location people living in this location because there is a difference if you read all those read all of them. There's a difference between all of them are recently people recently in this location or people traveling in this location. Yeah, see we don't want any of those we need homeowners right so so we're going to go living in this location. And then when it comes to the targeting and all that we'll go over that on our next call. But this is what I wanted to cover on this one is making sure that these audiences are set up making sure that the conversions are set up. And that's enough for this on our next call we'll cover we'll cover ad sets, which are setting up multiple targeting. And then and then we'll and then we'll go through a full blown ad. After that. Because I don't want to dive into everything man it'll be too overwhelming. Yeah, it's already a little. So yeah, right. Yeah. We have our pages up. We have our custom audiences up we have our custom conversions up we have our pixel on everything. Now we need to just focus on on on on the targeting which is multiple ad sets how to create multiple ad sets. And all that is is multiple targeting so for example, one ad set we're going to target people who follow the Home Depot. The second ad set would be people targeting or it'd be us targeting people who follow lows. A third targeting may be an audience that we target and everybody that's in that third audience are people who follow home and garden. Right because these types of people are most likely homeowners. Most likely. Yeah. So, so those are three different audiences three different targeting. That is multiple ad sets. And you want to you want to set that up. Not that you're going to target yet it is because it is so you can target all three at the same time, but it's only targeting all three for a few days. You're going to you're going to target all three for maybe five days. And after five days, you're going to see which one is giving you the best the better the better the best cost per return or result I should say. Yep. So Home Depot might be giving you $1 leads lows. You might be paying $3 and 25 cent per lead and then and then home and garden you might be spending five bucks per lead. But after five days we're going to notice that and you're going to shut off the other two that aren't performing well. And you just leave on the one that's giving you $1 per lead for example. Yep. So that's multiple assets. We'll cover that on our next call. So right here you got your you're looking good man you're like literally a step away from from going live whenever you do want to go live with it with your first ad. That's fun. So, so, but this is the back end this is all that needs to be set up first. What I would do is maybe maybe focus on on on on setting up your culture calendar. Focus on fixing up that page. And then and then let's let's talk sooner than later like schedule another call for tomorrow or sometime this week. So we should be able to this week. We'll set up a few different audiences and then and then that's it man then we'll be good to go. Sweet. And then again I'm always going to be here man. So if we ever need to jump back on Facebook ad look at an ad look at one that's not performing like I'm going to always be here bro. So you don't have to freaking worry about none of that. And then with Karcha, we can schedule as many calls with Karcha we can always go over Karcha as well. So it's just these first initial calls are the most important that that have to be done. You know what I mean so it's all the fundamentals and getting the fundamental setup getting everything set up man it's the setup. And most people don't even have patience for this. Most people don't want to do this and that's why most people don't crush it with Facebook advertising. This needs to be set up first. It makes sense since it sure beats the way that I was trying to do stuff. So yeah. Yeah. So I had no idea there's just much stuff here. So yeah dude for sure for sure for sure fix the Karcha pages set up your Karcha calendar. And then and then and then schedule our next call and we'll focus on the ad sets on multiple ad sets on the next one. That sounds like a plan. Cool. All right. Appreciate the time today. Yes sir man message me if you need anything. But you have my calendar link right. Yeah, I think I wanted one of your emails there. Perfect man. So schedule the call and let's let we'll we'll focus on the next one. Sweet. All right well stay stay away from the fires out there. Yes man I will Dave stay stay warm. All right. I'll talk to you later. All right brother. Bye bye.