This is a parody on youtuber's who give stuff away in every singe video. When this happens, they typically say you have to do everything like rate, favorite...etc. which often puts them on the front page of Youtube. Because of the contest, it usually bumps off any other videos on the page.
I don't have a huge problem with this but it seems unfair at times. Hell, I even did a give away one time. But people do like to do it in every video which others on youtube just hate!