 Learn how to do profitable email marketing. No, no email marketing is not dead. Don't believe that email marketing works. It works well, we do it every day. I make money every day off emails guys. Now it is true that your emails may not work as good as they did 10 years ago or five years ago. But they work and the majority of our income comes off emails and I think most businesses that do it correctly, there's the key, do it correctly and get good results. In this video I'm gonna show you how to build an email list, how to make money off your email list and we're starting right now. Hey, I'm JR Fisher, welcome to my channel. I appreciate you being here. Don't forget to subscribe, big subscribe button down there. Don't forget bell notifications right next to that subscribe button, there is a bell. You gotta ring the bell, you gotta turn the bell on, why? Well, because if you turn on all notifications, I can let you know when I do new videos. I can let you know when I go live. You'll be a VIP part of the Fisher family that knows about this stuff before anybody else. All right, so email marketing, super important, not that hard to do, you just need to learn some basics. You're gonna get them all in this video, let's get going. Okay, so what is email marketing? Email marketing is basically sending emails out to a list that you have and I don't recommend using somebody else's list unless maybe you're buying into their list but don't buy emails, just don't do that. Build your own email list. It's gonna be a lot more profitable, a lot less work and you'll get better results out of it. But basically what you're doing is you're sending your offer out to businesses, to individuals to actually generate money. Now, if you don't think emails work, it's been proven that 90% of adults and 74% of teenagers use email on a regular basis. So it still works. Don't believe the hype that it doesn't work anymore. Now emails are not only a way to sell people stuff but it's also a great way to build a relationship and build loyalty between your customers and your business or yourself. Number one, you gotta build a targeted list. It's gotta be a targeted list. You don't want a random list. You don't want a list of people who, you know, interested in exotic beers and people who like to decorate their house. You know, those two may go together, I don't know but I would certainly keep them separate for my email marketing purposes. You wanna make sure they are categorized. We have several categories in our email list. You know, I own a survival food company. I have a company that teaches people how to make money online and we keep those things separate, okay? So you've gotta keep them separate. Now the best way to build your list is if you have a website and I know some of you do, some of you don't but if you do is to convert those visitors into actual subscribers. Did you know that when people visit a website on average, 80% of them will visit a website and leave and never come back to that website and never subscribe or ever buy anything from you again? And that's exactly why I recommend exit pops, okay? Exit pops are great. You can do them through Cartra. I love Cartra, that's what I use. If you don't know what Cartra is, go down in the description. There's a description down there that says Cartra. You can click on it and when you do you're gonna go to a page, you don't have to opt in, you don't have to buy anything and there's a video that shows you how it works and if you're interested in using that link you can actually get a trial for only $1. Now here's a cool exit pop I'm putting on the screen right here. Exit intent pop-ups direct user behavior to prompt them with a targeted campaign at a precise moment, they're about to leave your site forever. The smart technology can skyrocket your conversion. So you see this one here is wanna get you some recipes, products, events and coupons, sign up now. Exit pops can really help you build your list as long as you're giving them good content. Don't do an exit pop that says join our email list. Nobody wants to join your email list, okay? There was a time when we all enjoyed getting emails we never got them but we get sufficient emails now, okay? We don't need to join your email list. We need to get a benefit of joining your email list so make sure there's a benefit there. Now the next thing I'll tell you number two is know your goals. What are your goals? What's your purpose? So when you're sending out these email campaigns they should all have a different purpose. They should not have multiple purposes within one, okay? These should be separate. So one of your email campaigns should be a welcoming campaign to welcome new subscribers. This should be emails that just go out and say hey thanks for joining our list. This is what you can expect. I'm gonna give you content, you know, three days a week and then every now and then I'm gonna tell you about our specials and then we'll announce any webinars we have. Just give them a list of what to expect. The biggest problem I see is that, you know, people will send out an email and says thanks for joining our email list. Okay, but what's gonna happen from here? I wanna know. I wanna know what it is. Now if you're sending one out that says we're gonna give you content and every now and then we're gonna tell you about a special, that way they know to expect a marketing email that's gonna be coming later on. And those people who don't want marketing emails can just go ahead and unsubscribe and you don't have a problem with spam or any of that because it gives them an opportunity to do so once they find out what they're gonna get from your list. The next type of email will be to boost engagement. Okay, this is where you wanna get people engaged with your company. It may be content, it may be, you know, telling them that you're gonna have a webinar or you're gonna have a training course and they could sign up for it. So you're getting them more involved with your actual company. The next form of emails is a nurturing email and what that means is I'm gonna give them content, I'm gonna give them helpful hints, I'm gonna give them downloads, I'm just gonna give them information that's gonna make them feel better about me and my business and that way we're gonna kind of nurture and make them feel good while they're on the list. The next type of email campaign is a re-engagement campaign. Now a re-engagement campaign is gonna be directed to people who haven't opened your emails in a while, who haven't clicked on anything in a while to try to get them re-engaged, you know, you can say something like, hey, you haven't opened our emails in a while, you haven't looked at our stuff in a while and I wanna give you this $99 value widget for zero, if you just click here and re-engage with our company. So that helps a lot and then if they don't, of course you wanna take them off your list because all they're doing is bogging down your list, you don't want people on there that aren't engaged. The next form of email campaign is segmenting. Okay, so I may want to segment my list. Maybe I'm selling pet products and I sell all types of pet products for dogs and cats and birds and all that and what I may do is I may send an email out that says, do you have a dog, do you have a cat, do you have a bird, whatever it is and when they click there, which one they have, I can take them to a page with products for that but I can also tag them as a bird owner, as a cat owner, as a dog owner and later on when I go to send a campaign out, if I'm selling bird cages and I want to sell a lot of bird cages, I'm not gonna send it to people who have dogs who don't have birds, there's no point in doing that. It's a waste of emails but a person could have a dog and a bird and if they have both those tags they're gonna get both of those emails. Okay, the next thing which is number three is understand the email types. This is super important to do this. One of the forms is promotional emails. Obviously a promotional email is, I'm promoting something, I wanna sell something. So that's a different form of email from all the other ones I've just talked about. There's also transactional emails that you're gonna wanna send out. That could be subscriber signup forms. It could be welcome messages. It could be order or purchase confirmations once they've actually bought something from you. It could be acknowledgments of subscriber information once they've changed information. Now these types of emails are generally gonna be automated and they're gonna be triggered by some dynamic behavior that the customer did to trigger this particular email. Number four, I wanna tell you know your audience. This is super important that you know your audience, you know what's going on with them, you know who they are. Now Facebook Insights, if you've got a Facebook page or a group or something like that, you can actually use Insights here and it will tell you, you can see from this graphic on the screen, it's gonna kinda tell you who your audience is, which helps you target more people to get in your audience and get on your list. Number five, use technology wisely. Nowadays it's so much easier. I know when I started out, I started out with constant contact and I had Aweber and I had Infusionsoft and MailChimp and all these different mail services. But the best one now, by far, and I'm gonna put a link below, don't worry, you're gonna find out about it, is Cartra. Cartra is the best because it incorporates so many of these other platforms all into one. I got rid of eight pieces of software when I got Cartra. Cartra is amazing. So if you're really working on building your business, you want a long-term source to do this and platform. You wanna go down in the description now. There's a link for Cartra. It's gonna take you to a video, absolutely free. You don't have to opt in. You have to give a credit card or anything and it will tell you all about Cartra and what Cartra will do for your business. If you're interested, you can also get a trial for only $1, one dollar, pretty cheap and you can start off with Cartra and start building your list. Number six is create great opt-ins, okay? We need people to opt-in to our list. We need that on a daily basis. We are not getting opt-ins. After a while, you're always gonna have unsubscribers. That's just gonna happen. Email list is gonna go bad. People are gonna stop using that email. They're gonna change their email. So you gotta constantly be building your list and you need great opt-ins. Now you can buy opt-in software, but if you have Cartra, it's already built into it. I just told you about Cartra and they have opt-ins that already are proven to work and all you have to do is fill your information into these opt-ins and boom, you can start collecting emails. There's all types of opt-ins. There's light boxes. There's exit and tent pop-ups and exit and tent is nothing more than when somebody moves their mouse to the edge of the screen. All of a sudden a pop-up will come up and say, wait, don't leave yet. Get my $29 report by clicking here. You've all seen them. Those are great and they are built into Cartra and you get those with that software. Now for best results, if you have a blog, you may wanna put some opt-ins off to the side. You may also wanna have pop-ups if they're exiting. You may wanna have pop-ups within your actual blog where they can click and a pop-up will come up and they can get that information. So you don't have just one, okay? You have different pages, you have different places, different types, depending on what they're reading. Maybe they're reading about SEO on your site. Well, you may wanna pop up on that particular page that teaches of SEO, the five rules to SEO or something along those lines. Make sure it's related to the page they're on. Number seven, you wanna plan your emails and follow-ups, okay? This should not be done haphazardly. This should be an automation and you could once again build all this in Cartra. A good approach to note is you wanna think about the email frequency. How often are you gonna do it? Now, I like to send an email almost every day. You also wanna think about the types of emails because we've talked about all of those. You wanna have a rough idea of what that content's gonna be and, of course, the main action. Do you wanna get subscribers? Do you wanna get sales, whatever it is? If you put those components down when you're writing your emails, you're gonna be a lot more successful. Now, I'll give an example here, Asana, which is a project management type of software that you use online. They send out four emails, okay? They'll welcome you to Asana when you sign up. They'll tell you what you wanna set up for, let's say, next week, okay? I wanna do X number of things next week. You could put those in your system. And then we'll have a plan your day with Asana. They send out a series of emails for that and then they talk about the actual goal of what your project is. So they break it down into those four components and it seems to work pretty well for them. Number eight, craft your subject line. Your subject line is so important. Your subject line should not, should not tell them everything that's an email. If your subject line is get 20% off on men's sweaters today and it's a woman reading it or it's a 14-year-old boy, I guarantee you they're not gonna open your email because they already know what's in there. You know, I like to put a little bit ambiguous type of subject lines to get them to open the particular email. Subject line is for nothing more than to get them to open it. I've used subject lines like, boom, this just happened. Or I can't believe this just happened. Or did you see this in the news? Shorter subject lines will get higher open rates than long ones that describe everything's in the email because they don't need to open the email if you put everything in the subject line. Now here's an interesting graph I'm gonna put up here and it shows you the message with this subject line length and how likely they are to open it and what the read rate is. And you can see it's pretty high on the beginning there where you have zero to 10 words and 11 to 20 words. And it's also pretty high when you have a whole bunch of words but right in the middle there, not so high. So I would suggest you doing shorter ones or much longer ones. Next thing you're gonna do, number nine is write your copy. Make sure your copy's clear and concise. Make sure you only have two or three sentences per paragraph. Make sure the font is big enough. I like to use a 20. If you use those rules your emails are gonna get read a whole lot better. And number 10, you wanna focus on your email design. Okay, make sure it's a clear, clean, crisp design. Don't have tons of images in there. Don't have a whole lot of different things for them to do. Have one thing for them to do in that particular email, whether it's download something, whether it's buy something, whether it's opt in for a webinar, but just one thing per email. And then the last thing, number 11, test and track. You can't send out emails and never look to see if anybody's open them, see if anybody's clicking. That's the whole purpose. Now it's a good idea to split tests where you have two different headlines or two different images, two different messages. If you do that you'll be ahead of everybody else because most people don't check their analytics. Now get Cartra, which is down below here and it'll do all that for you automatically. It will send half of one type of email out to your group and then half of another type. It does it automatically, it gives you all the statistics and then you can decide based on the numbers, which one you wanna keep. Okay guys, so that's it for your email course here today. I hope you enjoyed it. Don't forget to comment below, super important that you do that. Let me know what you've tried, what you haven't tried. Maybe some email providers you tried. I love Cartra. Give me a reason not to use Cartra. I can't find a reason not to use Cartra. Maybe you can, I can't put your comments below. Don't forget to subscribe. If you have questions put those below too. After you subscribe, there's this. There's this, there's a bell. There's a bell right next to the subscribe button. Why wouldn't you hit that? Why wouldn't you? And then turn on all notifications. That way you'll become part of the Fisher family. The VIP group that gets notified before anybody else. I mean, you're ahead of everybody else. You can get a jump in front of the line and hear these videos for anybody else. You don't have to go searching for them. That is awesome. Thank you so much for listening to this video and I'll see you in the next one.