 So data visualization is how you work with your data in a visual way to better understand. It's a process of taking data that's hard to understand and making it easy to understand. And there's really a spectrum of data visualization, from analytics to presentation. On the analytics side is how you explore your data, understand your data and understand your model through your data. And on the presentation side is data visualization that you use to better communicate your work to your audience. When you start to actually try to visualize data and produce information out of it, really what you're doing is you're trying to answer questions in the most efficient manner possible. So traditionally the way we've done information has been to take the data and throw it into a spreadsheet or a cross tab and have people read through pages and pages of numbers. Data visualization is a way of making the answers to the questions pop. We are by nature beings that work in images, and so if you can present your work in a visual way you'll be better able to communicate your work to your audience. So even as a kid, I'm helping my kid with his first grade math, and what they'll show is they'll show a single pencil, and they say, this is one, you don't have two pencils and say this is two, they have a bundle of pencils and they say this is ten, they'll have ten bundles of pencils and they say this is a hundred, and then they start making them into blocks or cubes and say this is a thousand and ten thousand, and they try to explain to a kid what a million is, right, and they have to use these illustrations of pencils to relate to something they know, to explain something they don't know, and data visualization is basically that same thing. It's taking the ones and the zeros and the things and the numbers that we don't really intuitively know, and changing them into something that we do know. So how Visual Analytics is using companies, companies basically have data all over the place. They have it in spreadsheets or databases, and so what we're able to do is connect to the data and then interact with it by dragging and dropping out and asking questions, so summarizing, aggregating, bringing together different findings, you can automatically geocode your data onto a map, those types of things are what you're left with companies do with Visual Analytics. You can help people see things that you might not otherwise see if you didn't want to look at data that way. So we all have certain ways that we're used to looking at data, and sometimes because of that we miss the opportunity to see something that's potentially transformative, because we're just not looking at the data the right way. So being able to see it in a variety of different kinds of charts or graphics can make a huge realization come to life that you would have missed completely from that. Your speed to insight is significantly improved if you can stand ten feet away from something and look at it and you can see where the problems lie. If you have to get up close and personal and start comparing one number to another on a spreadsheet, it's going to drastically slow down your speed to insight. So one of the benefits to data visualization that can affect your agency or your company or your client is that it helps you communicate your work in a different way that you may not be able to do through tables or through text. If you can get people to look at data in a different way, it can reveal some things that can change your whole organization and how you see your customers, how you see yourselves and start to make some decisions that you wouldn't even consider if you didn't have that kind of data to look at. So if you're new to the field, first you just need to start with a desire, a natural curiosity to know how things work. I think it's going to take you a long way. And then it's a matter of going out and following blogs, reading specific data visualization feeds, or if there's a specific vendor like Tableau you can go out to their website and watch videos. What that's going to do is it's going to make you a very important person in whatever organization or whatever it is that you're trying to accomplish if you're an entrepreneur, you're going to be able to drive insight from information so much faster than you would ever have in the past as you're not embarking on this venture.