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MICROSOFT UNVEILS WINDOWS PHONE 8

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Published on Jun 23, 2012

Microsoft has also been carving out ITS share of the mobile operating system market. But it's been dwarfed both by Apple and Google's Android. Now it wants to heat up the competition with the new Windows Phone 8, coming out this fall. It offered the first look at the software on Wednesday.

Microsoft unveiled what it calls the most personal phone ever the Windows Phone 8, which features a start screen with live tiles.
The Windows Phone 8 supports three screen resolutions, has micro SD slots and comes loaded with a sophisticated secure payment system.

But the most important announcement for developers is that Windows Phone 8 will have a shared Windows core.

Software developers will be able to design apps and programs that can be more easily adapted to work across both Window's phones and PC's.

Scott Ellison, IDC, said, "It's a big step forward, because right now what Apple and Google have done is largely created vibrant ecosystems on smartphones and tablets but there hasn't been as much integration with PC's and it's clear Microsoft is trying to bring its enormous market presence on PC's onto smartphones and vice versa."

Ellison says Windows-based phones, especially Nokia handsets, have a good chance to disrupt the two-horse race between Apple IOS and Google Android devices in the U.S. market.

Unlike the competition, the new Windows-based Nokia Lumia 900 can be dropped without fear of damage.

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