 When I was in high school, I memorized a quote that has become deeply embedded in my being and I think it really has been the one of the core reasons that I've been able to create a lot and find some success along the way. The quote is by Ralph Waldo Emerson and it goes like this. Do not be too timid or squeamish about your actions. All life is an experiment. The more experiments you make, the better. So I memorized that quote and you may want to as well, because that quote is really the basis of successful entrepreneurship, successful self employment, right, having a successful career. It's about the willingness to not see any failure, but to rather see it all as just a small part of your total journey of learning and experimentation and growth. So that's what I want to inspire you with today is the idea to never consider anything to be a failure to only see it as Oh, that was just one moment in the long journey of my growth. However, big so called the failure may be and yes, sometimes it does impact us quite a bit emotionally and well guess what, that's also an opportunity for us to practice our tools for working through difficult emotions and transforming them into something valuable for the future for our holistic growth. All right, so I want to share with you one of the heroes of experimentation is Thomas Edison. He's well known for having done a lot of experimentations to discover the modern light bulb. And I want to read you a couple of quotes from from him. So, Thomas Edison said this. I speak without exaggeration. When I say that I have constructed 3000 different theories in connection with the electric light, each one of them reasonable and apparently to be true. But not only in two cases out of the 3000. Did my experiments prove the truth of my theory. He wasn't a dumb person. None of us are that you're watching this that you're thoughtful enough to watch a channel about authentic marketing means that you're not a dumb person. You're a very thoughtful person and probably more than that may sometimes get us into trouble, right being too stuck in our thoughts rather than action. And was obviously quite smart. Maybe maybe not maybe you could say that he was not very smart and to say well let me just, I think this might work 3000 2998 failures the things that didn't prove his theory, only two out of the 3000 did. So how many experiments have you made. How many pieces of content. Have you, how many videos did you have you uploaded. How many articles have you published, how many products have you launched, how many coaching packages have you offered to your audience. If you're not yet at 30. That's not even 1% of what Thomas Edison had to go through to find the electric light bulb now you might say well it's a little different because when you're posting content or when you're launching an offer. It's more embarrassing. It's this more sense of failure because other people are seeing you fail. And okay, that might be true. But here's the reality I've discovered after 11 years of marketing is that nobody will remember your mediocre things. So the well known musicians and artists and writers. Do we remember the, you know, fourth book they wrote that didn't go anywhere do we remember the eighth song on the fourth album that no one ever remembers. No, we remember their best selling hits. That's all we remember so same thing with your audience. They are only going to remember your best selling hits. The things that were mediocre. They just scroll past it. That's just another experiment for you. That's it. Same thing, if you make an offer. So here's my coaching package that put together. Anyone want to buy it. Nobody wants to buy it. They simply scrolled past that email, or they read the email and they just closed it and they went on with their day. It's not interesting enough for them. It didn't prove your theory just like Einstein said he tried 3000 times to prove this theory two out of the 3000 work. So how many times have you offered different coaching packages. Have you offered three. Have you offered 30. Have you offered 300. You're getting a little bit closer to what Thomas Edison did let me read you another quote. Thomas Edison was working on a storage battery, which actually ultimately made him more successful financially than even the light bulb. Okay, the storage battery. So when he was working on it. One of Edison's colleagues told the story. I learned that Edison had thus made over 9000 experiments. 9000 experiments and trying to devise this new type of storage battery, but had not produced a single thing that promised to solve the equation. In view of this immense amount of thought and the labor, my sympathy got the better of my judgment and I said, isn't it a shame that with the tremendous amount of work that you've done, you haven't been able to get any results. Edison turned on me like a flash and said with a smile results. Why man I've gotten a lot of results. I know several several thousand things that won't work. I have that playful spirit of experimentation that I hope all of us will allow to deeply sit into our system to say, oh, all life is an experiment. The more experiments the better. And I will add to that, your audience will remember nothing about you, except your best selling hits. So don't be shy. Post during the next video, write the next article no one's going to care, unless it actually makes a real impact on them. They won't care. Okay, they won't even notice those scroll past it because the few lines that they saw just wasn't relevant to them today. So they scroll past it and that's okay. That's a blessing. In fact, they opened your email they didn't buy. They close it. They scroll pat they go to the next email. That's a blessing, because that means you don't have to worry about trying the next one, and the next one, and the next one. So, basically, what I want you to take on is a rhythm of experiments, a rhythm of experiments. So I'll give you my example of my rhythm of experiments. Okay, so if you'll notice, at least at this time of this recording, I post a piece of content every Monday, Tuesday, Thursday and Friday, Monday, Monday and Thursday. These are articles, and Tuesdays and Fridays are videos. Alright, so basically Monday, Tuesday, Thursday, Friday. So that's four times a week. I get to experiment with that next piece of content to see if it makes an impact makes a difference for you. If not, please scroll on by because I don't want you to like my things just because you feel bad for me or you want to support me. That's very kind of you. I only want you to like something if you actually if it actually made an impact for you. If you actually made a difference for you. That's the only time I want you to like it same thing with comments, right. I don't want to skew the data. I'm very serious about tracking the data for my content so I wanted to be accurate. Because why I don't want you to like my things just because it might make me feel a little better, because then guess what, I'm getting more attached to your reactions. When I should be more attached to the value of experimentation, I should be more attached to the spirit of playful experiments. That's what I should be attached and I should be attached to the long term journey of my growth, which of which every piece of content is just a tiny tiny drop in, you know that that pond that makes a little bit of a ripple little bit of a little bit of ripple. So, again, four times a week I get to experiment with the next piece of content what about you. How many times a week do you do it. Now you don't have to do it four times a week, especially if you have children to take care of, or the elderly to take or someone to take care of. You have a job. If you have other things going on in your life and you're not able to work on your business full time like I am, then you don't have to do four times a week but try to do one time a week. One time a week is not too much to ask of you to post a piece of content, especially again if you take it from a playful experimental attitude, then you don't have to be so stressed out. It's no pressure, knowing that nobody cares, even if you have 1000 fans, they're going to scroll scroll on past unless somehow that topic is something that they actually are thinking about right now and are wanting to explore more. You just have to experiment. You will chance upon the topic one day that goes viral and by going viral I simply mean that it gets a lot more engagement, comments, likes maybe even shares than most of your other things. That's what I mean by viral. It just does much better than most of your content. Most of your content is not going to do that well. Most of my content doesn't do that well you might say well George most of your content gets at least a couple likes maybe a couple dozen. It's all relative right because my audience is big enough where, if I get 10 likes on something it's, it's relatively speaking, not no longer a big deal but I get 50 likes on something now that's something to pay attention to. Same thing when I first started with a small audience. I usually got no likes, no zero for everything. That's normal. No comments no likes but I just kept posting for a year. Every day, every day I did it for up until 100 videos 100 articles, and then after that I started doing it three times a week, etc. So three now now it's four times a week but really only one time a week out of the four is completely new. The other three times a week is repurposed anyway, long story short, back to your rhythm of experiments I do four times a week. I want to talk about you please please tell me you're going to do at least one time per week, because you do one time per week. And let's say you give yourself four weeks a year off of content, let's say eight weeks a year off of content. That means you only get 44 experiments a year to test out different topics, test out different ways of talking about something that you're interested in that you're that's within your wheelhouse. So four ways I get 160 ways a year because I do 40 weeks of content a year, and four times anyway. So, what is your rhythm of experimentation, when it comes to content. First question second question is, what is your rhythm of experimentation, when it comes to launches, or selling, making your offer. If you have a coaching program. If you're only ever offering at one in one way, your coaching can help a lot of people with different situations right, your service, your, yeah whatever service you provide, it's not only helping one person with one exact very specific problem. You probably help one type of person with five different types of problems or help five different types of people with one type of problem, whatever it is that you do in your service. When you ever offer it only talk about it in one simple way. That's only one launch. That's only one offer. You need to take that one thing you do and learn to talk about it in five ways, or 10 ways, or 15 ways, every single time you talk about it say oh, I do life coaching for women to overcome overwhelm that's one way. I do, I do life coaching for women who are going through a particular emotional intensity moment in their relationship. That's the second way I do. And what I call life coaching which is basically asking you powerful questions and helping you reflect on how your relationship might be contributing to your feeling of stuckness in your whatever I'm just saying that's a third way you see what I mean, you have to try. And five, 10, 15, 30 different ways of it's the same service didn't you just hear me say that's the same service life coaching for women with overwhelm or stuckness or whatever, but I just said it in three different ways, and I just came up with that in, in, you know, half a minute, and I don't even do life coaching for women and you know, so, so what about you, whatever it is that you do whatever service you provide. Maybe you provide some kind of healing or some kind of facilitation of transformation that whatever you can say what you the same thing that you do. You can be said in 30 different ways, as part of your marketing and when I say 30 different ways I don't mean 30 different sales pages. I mean 30 different one to two to three paragraph posts. That's it. That's what I'm asking you to do. Every time you offer your service, make it a one two or three paragraph Facebook post, or Instagram post or make it a five minute YouTube video or whatever it is. But this time to say it differently than you did last time, and see if people resonate. So I make my rhythm of experimentation is once a week on Wednesdays as you'll notice, especially if you go follow me on my Facebook business page that's where I do my most of my content. On Wednesdays, I experiment with selling something, or pre selling something meaning asking people feedback before I sell something because I want to know if it's going to work, if it's people are likely to be interested. How do they want me to talk about it. So every Wednesday you can see on my Facebook business page how I experiment with trying to sell you something. And sometimes it works. Sometimes it doesn't. But if I do it every Wednesday. That means I have, again, I work about 4040 to 45 weeks in a year so I get at least 40 experiments a year, trying to sell something. And many of them are failures, but I just need a few of them to do well to make my, my whole year work. And most of them do, you know, it was now that I have so much experience doing experiments. I've done it for years now. Most of my experiments are okay they make some sales. Some of them do really well, and some of them don't barely sell anything at all. But that's the reality for every marketer every business owner every self employed person, no matter how smart you think you are, if you aren't continuing to experiment. If you aren't continuing to learn. And if you continue to experiment, then you will always have some of those experiments not work at all with Thomas Edison it was the vast majority of it. There is no failure. There's only redirection. It's simply life directing you to another experiment. Oh try something else life is telling you. And it's marketing. People aren't buying your audience isn't saying, we don't like you we think you're terror. No, not at all. Your audience is simply saying, I'm sorry, the way you're saying it today is not interesting. Can you try again tomorrow. Can you try again next week. Now I'm not saying you should sell something every day to your audience because that's probably too much selling, but once a week is certainly not too much to try another one two or three paragraphs this is the way I want to describe what I offer today, right, or this week. So there is no failure only redirection when when your audience isn't buying or in the engaging it's simply your audience telling you, Oh, hey, can you try something different tomorrow or next week. I hope this is encouraging for you I really look forward to your comments below if you want to tell me how you're going to change or update your rhythm of experimentation or maybe you already have a rhythm of experimentation that you really appreciate that you that works for you. And if that's the case, please comment below and let me know. So yes, that's that's the, my, my ask of you is to, is to if you would like to know, don't comment just because it's going to help this video go viral now. But what I what I'm really meaning is that if you watch this video but you don't do anything with it. That's, that's not the point right that my point is that hopefully you'll do something with this so if you would like to if it would be helpful to you. I'm saying this is going to be my rhythm of experimentation going forward so I hope this helps and I want to thank those who are actually commenting live right now I'm only able to see a couple of comments here. Thank you to Lori to Marit to Maruna. I'm probably mispronouncing your names. I know that there are other comments and not able to see it while I'm live here but I will, I will look at it afterwards. Thank you for joining me for this. I'm George cowl authentic business coach. See you in the next video. May you playfully persist in your experimentations. Take care.