 Next speaker in fact is a co-founder and COO of M Canvas and he has over 12 years of experience in search, display and mobile advertising and currently responsible for building ethnic ease mobile advertising products from vision and inception to revenue generating maturity and scale. I'd like to invite Mr. Vishal Rupani to please come forward on the stage to share his thoughts on mobile marketing in a digital world. So please put your hands together to welcome on stage our next speaker, Mr. Vishal Rupani. Good evening. I'm Vishal Rupani, co-founder of M Canvas, a storytelling platform for small screens. Before I tell you how we create wow moments, I'd like to share with you what inspired us to do what we do. Although I've been in a digital advertising space for over a decade now, I came across this truth in 2015. People hate mobile banner ads. So we started digging deeper to find out what got us here. We asked a whole lot of brand marketeers, what did they really want from their mobile advertising campaigns? And we got a unanimous answer. Back in 2015, marketers kept chasing and focusing on high CTRs. As that determined success or failure of their campaigns, they did not care about engaging with users and creating something that the users would like to interact with. As a result, we ended up with four fundamental problems of mobile advertising. Number one, banner blindness is at a staggering 86%. Viewability is under 27% today. And 60% of all ad clicks on mobile are accidental. So imagine what's happening to your budget if you're a brand with all those accidental clicks. Fourth and most importantly, storytelling is non-existent on mobile. No wonder users hate mobile banner ads. Now you cannot tell a great story by simply repurposing your print, TV or desktop creatives for mobile. Mobile as a medium is a lot more powerful than traditional media. You have to make something that is in sync with the user behavior on mobile. And that's what inspired us to create MCanvas. So MCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions blend creativity with technology. We reinvented ad formats and we provide a marketplace to run these experiences at scale. In the process, we've solved the four problems of banner blindness, poor viewability, accidental clicks and lack of storytelling. Let me show you how. Now your mobile is an incredibly powerful device wrapped with sensors such as the camera, the microphone, vibration, touch, axiometer, gyroscope and more. Imagine a story you could tell if you activated all these sensors. You could seduce your customers if you use these sensors creatively. You can create surprise, you can create excitement. More importantly, you can create an emotional connect. And that's what we did for Reebok. We activated motion sensors and got users to physically walk to interact with the ad. The ad reveals itself from the back of the page when users are navigating to their favorite content on the web. The interested users can tap on it to experience the creative. The users are encouraged to start taking steps and there's a counter on the top right corner which is guiding them on what to do. For Fruity, we created a game using augmented reality where we got users to activate the front camera. The concept uses real time face detection to identify when a user had his or her mouth open and the mangoes aligned with that. Let's look at the creative. There we go. Have a happy customer. Right. A second offering out stream ad out stream format embeds video natively between editorial content has against free roll videos which force users to consume content without their will. Outstream videos are consumed voluntarily. Additionally, out stream videos result in 82% higher brand lift. Now in addition to that, you can embed modern call to actions such as kick to call store locator, add to calendar or download coupons in the companion banner. Let me show you a demo for raw press rate. The ad mutes itself if you scroll away from the viewport area and here again, you're not restricted to simple videos. We can do 360 videos, jukeboxes, interactive videos or we can play two videos simultaneously what we call inter switch videos. Now having built our expertise in experiential mobile ads earlier this year, we launched a measurable sponsored content solution called smarticle. While existing digital solutions only allow for long form content, our solution boasts of an array of visually appealing images, real time content, videos, GIFs, user interaction events blended with text content. This changes the user behavior from passive consumption to active participation. Next I have a video for Kellogg's that shows the sponsored content experience. Let's take a look at the user's journey from a native ad post on the publisher's website to the sponsored article and compare this experience with 10 tags of a text versus what you're seeing here. The user is asked to shake their device which reveals more about the brand. Our in-house studio team creates all the creatives using your assets and you can pick from over 50 different features and sensors in addition to embedding modern mobile friendly call to actions and we even create a regional language ads. For mobile ads, we offer several different targeting options such as weather targeting, device targeting, audience targeting, screen size and more. And again, if you are programmatically ready, you can buy all of this using DBM, AppNexus or AdForm. It's all about the offering, jumping to one of my favorite case studies for our client Flipkart. Sometime back when Flipkart launches exclusive phone for Lenovo, we targeted users who had batteries less than 30% in real time, showed them this very contextually relevant creative and had them spend about 11.4 seconds. Separately, this creative had two call to actions, not just one and we achieved amazing results which is we got people to learn more about the product as well as add a reminder to their calendar. Now numbers speak louder than words, right? In our three years of existence, we've achieved several milestones. ComScore has ranked us the number one mobile web ad network with respect to our unique user reach. We have exclusive inventory for customer ad formats and we reach 60 million unique users each month on tier one publishers such as Scoopoop, Money Control, Hindu and more. We've done work for over 270 different brands that includes the likes of Vodafone, Jet Airways, Disney, Coca-Cola, Tata, Maruti, Star TV. And in the last 12 months alone, we won over 14 awards for our campaigns. No matter who you work with, I'm hoping I've encouraged you to think differently for mobile, keeping the user's behavior on mobile in mind to create those power moments. Thank you for listening. Thank you very much. And Mr. Rupani, I'd like to request you to please remain on the stage and I'd like to invite Mr. Sankal Podbhare to please come forward and present a token of gratitude to our speaker, Mr. Vishal Rupani.