 How is digital advertising changing? And we saw a lot of changes in 2020, where Instagram, they broke a billion users, TikTok, took off the United States with over a hundred million active users. SMS marketing is on the rise. If you just stop and think about all the different kinds of text messages you get, then you'll probably realize how much more you engaged, opted in, gave out contact information to organizations that are engaging you in a new way. A lot of that is the shortened distance between kind of the click to donate, sort of the, like the Amazon checkout process of, I wanna buy immediately in the middle of the night. That button should like go away after 11 p.m. or something. But we're making that easy now, translating that for in the nonprofit giving space of making it that much quicker to give donations through, say, SMS marketing, of with accounts set up correctly, making that easy for your donors. So what are the channels that you're already in? How are you doing in those channels? Because you have options and the social media landscape is changing and there's some great tools that you can use for that. So this is a great tool, shout out TechSoup, where you can even take an assessment for your digital marketing. You can check that out to just to see and share what you're already doing and get some tips on what you can do next based on what's in your landscape.