 How to use sales demos to build a trusted reputation hey guys They are Fisher here. Don't forget to subscribe hit that subscribe button down there turn it from red to gray Don't forget to ring the bell turn all bell notifications So you're notified each and every time I go live or if I upload a video so sales demos You got to have them in this video I'm gonna prove to you that you need sales demos But not only that I'm gonna show you how to do them and that's the really important part now for the most part The internet and digitization. Is that a word digitization? I think so has helped businesses It's allowed you to get out there. It's allowed you to be in front of customers It's allowed you to spread your message, you know nationwide or worldwide depending on where you are and that's good That's all good, but there is a downside to that It also allows any customer any person any competitor to say anything they want about you online Negative or positive so in this video I'm gonna show you how to use sales demos to actually protect your brand build your brand and build your reputation So let's get right on it now if you've had any past problems This video will also help you out and maybe help you correct those and you got to think about it this way there's a lot of products out there that can really be demonstrated and Made seem irresistible like we sell survival food and our food is good and Demonstrating the quality of that food and how good that food is is very helpful to the end user in addition to that There's certain products that you probably would never buy unless you saw a demonstration for example software if I'm selling software And there's no demonstration of that software and what it can do the odds are I'm never gonna buy that software now Recently I say recently it's probably been four years It's been a while we bought Cartra, and I highly recommend Cartra as a matter of fact There's a demo video that you can see down in the description for Cartra And if you're a digital marketer you you need Cartra. I mean it's an email platform. It's sales pages. It's sequences It's I mean we use it for everything literally I got rid of eight pieces of software and here's why I saw a Demonstration video for Cartra. I saw that demonstration video and I was like well I got to have that look at all it does so these Demonstration videos some of you guys out there have products where you have to have to have to do a demo video You got to do it. Did I say demo? Demo video Otherwise you won't be able to know how to use that particular product So what are product demos really have to do with your reputation? Well a product demo can turn somebody into a customer It can turn them into a loyal follower It can turn them into a brand advocate and what better thing than to have a brand advocate out there talking about your product Who actually uses your product the other thing product demos can do professional product demos is they can actually help rank your product They can actually get your pages your website your videos in front of other people because people want to see these Demonstrations they want to see these reviews now when you're making these product demos Make it easy to access them Don't make them opt in or don't make them do four or five different clicks to get to the product demo Make it easy for them to access you want them to see it You don't want to put any barriers in their way and although you would like to get their email I know up front everybody wants to get emails that is another barrier to entry and they may not watch your demo If they do watch you got to think of both sides of this if they get blocked by an email And some people will get blocked by an email Some people are not going to put their email in to watch your video But if you have it open to everybody even those people who wouldn't put in their email may turn into customers Because you didn't block them with making them opt in now imagine this there's a whole lot of great content about your product Talking about how wonderful it is and how perfect it is for the end user and how I can solve their problems and you can make it Yeah, because every time you make a product demo What you're doing is you're putting more good information out there about your product And it's something simple and easy to do and it lasts for a long time until your product changes, of course But in that period of time where your product doesn't change It's really going to give you some good content on your product and when people go to search your product They'll find your demos so demos can actually strengthen your online Reputation now this may be really easy to do right now if you've already got some demo videos for your company You could repurpose them for the general public There's a program called Walnut that you can actually use that is a code free software to help you generate More and more of these demos that you can use in your promotions You can even embed your demos on various landing pages allowing your site visitors and prospects to use interactive features To try some features and get to know your product better Demonstrating your product demo on your website landing pages makes you look like a serious and reputable company This is especially helpful to smaller businesses as you enable product lead growth PLG with your prospects which in turn makes you appear to be a bigger brand You can use walnuts built-in analytics to understand which parts of the demo seem to appeal better to your prospects This gives you lots of insights to create better demos in the future. You want to treat your demos as content assets These content assets are things that live on your site. They live on your blog They live on your YouTube channel help you so much with building your brand Seeing an actual product use whether it's software whether it's a tool and I've been Targeted by so many tools. Let's say on Facebook feeds and I'll see a tool I'm like, oh, that's really cool as a matter of fact. I got targeted by this Little tool that actually figures out how to cut around the edge of a cornice Years ago and I was so excited by that I had my wife buy it for me for a Christmas present and I have not used it one time, but I will tell you I Bought this tool because it was so cool in the product demonstration And you could get a lot of people to buy your products if you just do the same thing a lot of times Visually when people see a product use and like our food You know when when people see us eating our food and how good the food Actually is they're blown away and they've got to try it. They got to taste it food is a great thing for product demos But you know so is software and so are tools and so are so many things out there Exercise, I mean really no matter what niche you're in if you're doing a product demonstration of it It's gonna help it Endlessly take a moment and think back about the last ten products you bought that you didn't intend to buy Okay, and we're gonna rule out Costco because we all go to Costco and buy a bunch of stuff But generally you've probably seen an ad on Facebook or on Instagram or you saw something on YouTube and you got targeted there I've got a whole bunch of shirts on the way They actually haven't shown up yet and they said they were delivered But that's beside the point and I got targeted by a video ad of showing how well these shirts fit all these guys and all these Body shapes and sizes and I went to their website and they were an all-american company And you know we all have that patriotism thing going on and I bought I think about $80 worth But it wasn't free shipping and I was like oh my gosh And they were like well you spend $20 more and you get free shipping so that sale turned into over $100 I think I spent $124 for those shirts and it was all because I get targeted by an ad and I saw different ages of men Wearing these shirts and they just look like they fit so well and they were constructed well and they lasted and I bought them And you know what you've probably done the same thing So if you've got a product out there whether it be software whether it be a course whether it be you know a physical product a tool I don't know the new haircutting machine Whatever the heck it is you need to have product demos. They certainly they certainly will not hurt you Okay, product demos will not hurt you. I remember a few years ago when the squatty potty came out I mean really and they did product demos of that But you know what it sold a lot of squatty potties and sure it was a trend thing. It's gone now I don't see a lot of squatty potties around However, it really took off and if you think of Dollar Shave Club, okay And the guy was walking through the factory and he was really funny and he was talking about a razor blade Hi, I'm Mike founder of Dollar Shave Club comm what is Dollar Shave Club comm well for a dollar a month We send high-quality razors right to your door Yeah, a dollar are the blades any good no Our blades are great Each razor has stainless steel blades and aloe vera lubricating strip and a pivot head It's so gentle a toddler could use it and do you like spending $20 a month on brand name razors? 19 go to Roger Federer I'm good at tennis And do you think your razor needs a vibrating handle a flashlight a backscratcher and 10 blades your handsome-ass grandfather had one blade and polio? Stop paying for shave tech you don't need and stop forgetting to buy your blades every month all 100 are gonna ship them right to you We're not just selling razors. We're also making new jobs. Alejandro. What were you doing last month? Not working. What are you doing now working? No Vanderbilt, but this train makes hay So stop forgetting to buy your blades every month and start deciding where you're gonna stack all those dollar bills I'm saving you we are Dollar Shave Club comm and the party is on it was just a razor blade Okay, that's all it really was but with those product demonstrations They meant so much to the person watching those videos that it got them to buy and by the way He sold Dollar Shave Club for one billion dollars. He did product demos. Why aren't you? I hope you enjoy this video I hope you found some use out of it And if you have any questions feel free to put some questions below if you just want to say hello and give me a Comment, I really appreciate that too. Please please give me a thumbs up on this video Don't forget to subscribe if you haven't done so take that red button below. 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