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Published on Jul 30, 2007
For several years, Columbus, OH-based Nationwide Insurance has executed a humorous TV-, billboard- and print-ad campaign that features the company's slogan, "Life Comes at You Fast," that humorously depicted long-term changes happening instantly to underscore the need to plan and adapt insurance coverage. Last year, Nationwide enlisted Irving, TX-based t:m, the advertising firm that developed the creative content for the campaign's other formats, and Orange Barrel Media (Columbus), a billboard-sales company that brought fabrication inhouse, to develop a wallscape for a building that faces High and Spring streets, two primary Columbus thoroughfares. Their initial wallscape featured a romance-novel theme, but Nationwide wished to push the envelope.