 America's sweetheart theater chain has done it again! They've taken the fun and magic of the movie theater experience and thrown that directly into the trash. But what could they have possibly ruined this time? Seating. Currently AMC is testing this new site line program around where you could pay upwards of $2 extra to get that premium middle seat. I feel like every year AMC has some stunt bullshit they kind of throw out into the ether and it inevitably goes nowhere because of the backlash but AMC is being talked about and all press is good press and things like that from the 50s marketing department. I don't know. 40 theaters are going to be getting this new rollout. The red carpet is yours to walk down. But it's going to cost you. Your soul.