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Jiffy-Pop Precursor: EZ-Pop Popcorn Commercial circa 1955; Animated Cartoon





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Published on Aug 18, 2013

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TV commercial for EZ-Pop Popcorn, a precursor to Jiffy-Pop which appeared in 1953, five years before Jiffy-Pop. Ez-Pop sued Jiffy-Pop for patent infringement and won, but the case was overturned upon appeal.

NEW VERSION with improved video & sound:

Public domain film from the Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

Jiffy Pop is a popcorn brand of ConAgra Foods. The product combines popcorn kernels, oil and flavoring agents with a heavy-gauge aluminum foil pan and expandable, light-gauge aluminum foil cover. As the pan is heated, the popping corn causes the cover foil to unfold and puff up. "Jiffy" in the name alludes to the short cooking time...


Frederick C. Mennen of LaPorte, Indiana, a chemist, inventor and industrialist, is credited with developing the product in 1958. Mennen began marketing Jiffy Pop in 1959. American Home Products purchased Jiffy Pop from Mennen that same year, and within one year the product had reached the national U.S. market. In the 1970s, the stage magician Henri Bouton fils, better known as Harry Blackstone, Jr., was endorsing what the television-commercial jingle called "the magic treat--as much fun to make as it is to eat."

Jiffy Pop was based on a similar product designed five years before by Benjamin Coleman of Berkley, Michigan, and marketed by the Taylor-Reed Corporation as E-Z Pop. In the early 1960s, Taylor-Reed sued Mennen Food Products for patent infringement. The district court ruled for the plaintiff, finding Jiffy Pop and E-Z equivalent products, but the case was overturned on appeal.

American Home Products spun off its food division, and renamed it International Home Foods, in 1996. In 2000, ConAgra purchased International Home Foods.

Original Jiffy Pop packages used a plain, bright aluminum pan. This was eventually replaced by an aluminum pan with a black treatment on the outside to improve heat transfer. Also, although at one time a Jiffy Pop Microwave Popcorn version was manufactured, as of 2013 Jiffy Pop is offered in only one stove top version, Butter Flavor Popcorn...

Popcorn, also known as popping corn, is a type of corn (maize, Zea mays var. everta) that expands from the kernel and puffs up when heated. Corn is able to pop because, like amaranth grain, sorghum, quinoa and millet, its kernels have a hard moisture-sealed hull and a dense starchy interior. Pressure builds inside the kernel, and a small explosion (or "pop") is the end result. Some strains of corn are now cultivated specifically as popping corns.

There are various techniques for popping corn. Along with prepackaged popcorn, which is generally intended to be prepared in a microwave oven, there are small home appliances for popping corn. These methods require the use of minimally processed popping corn.

A larger-scale, commercial popcorn machine was invented by Charles Cretors in the late 19th century.

Depending on how it is prepared and cooked, some consider popcorn to be a health food, while others caution against it for a variety of reasons. Popcorn can also have non-food applications, ranging from holiday decorations to packaging materials...

Popcorn was first discovered thousands of years ago by the people living in what is now Peru. It is one of the oldest forms of corn; evidence of popcorn from 3600 B.C. was found in New Mexico, while even older evidence was found in Peru. It is estimated that these remnants date from as early as 4700 B.C. Purple popcorn was found in the early 1900s.

The legend that English settlers, who came to America in the 16th and 17th centuries, learned about popcorn from the Native Americans has been proved to be a myth. No evidence exists from colonial times to support the claim that natives of North America's east coast even knew of, or, for that matter, grew popcorn.

During the Great Depression, popcorn was fairly inexpensive at 5--10 cents a bag and became popular. Thus, while other businesses failed, the popcorn business thrived and became a source of income for many struggling farmers. During World War II, sugar rations diminished candy production, and Americans compensated by eating three times as much popcorn as they had before.

At least six localities (all in the Midwestern United States) claim to be the "Popcorn Capital of the World": Ridgway, Illinois; Valparaiso, Indiana; Van Buren, Indiana; Schaller, Iowa; Marion, Ohio; and North Loup, Nebraska...


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