 What is up everybody welcome back to the channel great question from my boy, Josh man shot out to Crawford shot out to JC Joshua Crawford man a few hours ago dropped a comment And I just thought it'd be it'd be super powerful to just share this with everyone Basic stuff for you guys. I'm telling you man You got so many gurus that try to teach certain things just people in general just people forget about the word guru forget about that term I mean, I think it's stupid or title or whatever the hell you want to call it. I mean people are just teaching stuff That's all it is man. Now if you're teaching unethical stuff or if you're teaching stuff that is not right at all You're charging a lot of money. It's like dude. You're a freaking crook But whatever you're teaching we all have something to teach man You don't have to be the smartest person to teach something like at all like you could put together any simple tutorial teaching someone how to yarn and Sell it for $19.99 like people will buy it 20 bucks for videos teaching people how to yarn Or not freaking yarn. I'm talking about yarn. You know the freaking yarn like you Net are you net you freaking knit, you know blankets and stuff like that yarn, right? People could teach anything man people could teach anything and I just truly believe that there is opportunity And I just truly believe I found my niche in the basics in teaching people the basics like that's what I do with my social media agency I teach people the basics And then it grows in Grows grows from there, right the the value ladder you have to have that value ladder in place, man and So when it comes to Facebook's Facebook ads, I totally believe a lot of people Gurus whatever you want to call it a lot of people a lot of people, you know teaching Leave out the basics and I'm like dude like this right here That's why I shout out to my boy Joshua because this is such a basic basic question and it's such a powerful question It's such an important question. It's such a question that Tons of people have on their mind because they're just beginning they haven't you know ran a Facebook ad although you've been watching 50 million videos on how to run a Facebook ad Other people haven't right. They're just getting into it. Just like you have shot to Josh Looks like a younger, you know younger kid. It's like dude He's probably just getting started and that's and that's super cool. You're definitely asking the right person, man So shout out to Josh. I love teaching the basics. This right here is basic and this is super powerful, man Trying to run a regular Facebook ad I'm a beginner don't know anything, you know about landing pages or pixels So let's start. Let's start Regular Facebook ad let's start there first, right? I'm gonna take you guys through and I'm gonna break this down into three to four parts. Okay. This is the page right here. You want to you want to bookmark and the way you get here is just come to your Facebook page. Let's go to your Facebook page. And all you're going to do is up here at the top click on create and then you're going to hit the drop down and you're going to hit you're going to click on add If you guys are on Instagram and follow me on Instagram inspired digital or you could follow me here too, but Instagram and then also subscribe here because this is where I'm dropping all my content all my value all my videos. Everything I'm doing goes on to YouTube. Facebook ads is just our Facebook is just for Facebook ads. And then if anything, sometimes I'll share video over here. I'll share video to my to my my I'll share my YouTube video to my Facebook page. I'll share my YouTube video to my LinkedIn page. I'll share my YouTube video to my Twitter page. I'll share my YouTube video to my Pinterest page. I'll share my YouTube video through an email broadcast or through an email sequence as well. Right. But all these platforms are locked and loaded. But over here, all you're going to do is click on create and click on add right there. Okay, that's going to bring you to this this this back in ads manager bookmark this this page right here for sure. And this is where it starts man. This is the basics. This is freaking FB ads for beginners. That's the link that you see in my description. I'm literally just starting a little training, a little training squad, you know, a squad of a bunch of protege's that I can really just, you know, as I advance and as I keep learning, I'm investing thousands of dollars in education in Facebook advertising, as far as learning from the best of the best right I'm actually investing in training and courses and coaching at this very moment. You know, March 2020. And so that's why there's, I'm, I'm way far from my mentors, and then there's people that are also a few steps behind me. So that's what I'm saying, man, you don't have to be the Harvard professor, you could be a teacher at the at the local community college and still be a teacher. And then there's people that are also a few steps behind me. So that's what I'm saying, man, you don't have to be the Harvard professor, you could be a teacher at the at the local community college, and still provide a tremendous amount of value to an individual from what you could what you could teach right like knowledge comes in all shapes and forms man whatever the heck you want to teach other people want to learn. And that's why when it comes to building it online and now turn it into an actual business. You just want to make sure that there's a demand for that you want to make sure that okay yeah people want to learn it but is there a shitload of people that want to learn it and in learning it. What does it mean to them to them what does it mean for them to learn it like a business owner. What does it mean for him to learn Facebook ads. Shit dude, it means the world for a husband and wife going through a divorce. What does it mean to invest in therapy or coaching or counseling. What would that investment be right like what's it worth. That's how you want to kind of break stuff down dude what's it worth, you know, to invest and start learning this stuff, right because I'm telling you man. This is basic stuff this is something you guys all need to be all need to be learning. And it's like Facebook ads is one thing. If you're new FB ads for beginners. Let me take you under my wing that link is in the description, but whether you're learning this for yourself and you're and you're investing in yourself, or you're investing in yourself to bring value to others. I'm both I'm investing in myself and I constantly keep learning. I can bring value to my clients and so I can bring value to myself right because I have products. I'm trying to get the clients I got to get them first right so shit it starts with me right it starts with me. It starts with you right you got a better yourself you have to invest in yourself you have to make it happen. That's how you're going to find that client that's how you're going to be able to use your experience and be like hey shit it worked for me. I'm going to do the same thing for you. And that's that's a lot of that a lot of that, you know comes down to how I even present to clients I'm like dude look at this page. Does it look a little better than yours. Look at my page. Does it look a little better than yours. I mean just these little basics you guys I'm telling you man. This is where it starts so bookmark this page okay. I don't know what industry you're in this special ad category this was added this was added at the end of 2019. If you're not complying with this then your ads will be disapproved, but if you're in any of these three categories, housing employment credit, obviously a comply and just check that box, but to answer his question let's go back to, to my boy Josh. I'm just trying to run regular Facebook ads okay so what is a regular Facebook ad let's start there man what is a regular Facebook ad. I mean shit man at the end of the day, I truly believe that no matter what type of business you have and that's why I shot to shout out to Deborah. I was on a strategy call with her yesterday and I'm like dude, every business is the same when it comes to marketing. I'm looking for attention you either need a lead, you need to you need to take me somewhere and you need to, you need to get me to click on on something. Let me go back. You got it you got it you you're trying to get me to click on something to opt in. Right, you're looking to capture that lead, right, or you're looking to have me do that and schedule an appointment. This could be this could be an appointment page where you're driving traffic to a page to schedule an appointment. Same thing man how many of us take appointments all of us do that's what I'm saying every business is the same chiropractor they need appointments dentist they need appointments yoga gym they need they need appointments they need people coming into the class real estate agent you need appointments loan originator you need appointments you work at the bank. You need appointments like everything consists of a lead grab an elite or getting that person a schedule an appointment or making a cell. Bottom line dude that it's very black and white that's kind of all there is to it now. If you're talking brand awareness and and personal branding and going out there and putting 50 post up a day on 50 different platforms. You better have a ton of content because that's going to take a lot and you and you're you're glued to your phone all damn day right because you're posting all damn day on 50 different platforms all damn day. Who got time for that Gary V right. It's like dude if you're not doing that, then for sure, you're you're simply you're simply doing this you're you're driving traffic, and it's going to be for one of those things that you're going to need. Making a cell or or even capturing a lead aka scheduling an appointment okay anything else aside of that dude to run a Facebook ad would be would be some type of brand awareness you're they're going to you're either going to promote your brand. 50 times a day 50 different platforms or you're going to run Facebook ads for maybe brand awareness. Reach or or or or or or or you can even you can even do an engagement but at the same time you guys that's like you better have some money like you. This is for a business that's coming into Facebook ads that actually have, you know, a few bucks to spend because not many even focus on brand awareness or reach, or even engagement. Because again, nine out of 10 of us, no matter what type of business you're building is looking for that lead, you're looking for that cell, you're looking for that scheduled appointment. And that's the case that's either traffic conversions, or lead generation. So it just comes down to what is a regular Facebook ad Josh, you know I mean, what are you trying to do that's the objective this is where it starts that's why this, this is what I call the three pillars campaign ad set ad. Okay. And so this is where it all begins man bookmark this page I truly believe that this, this part right here I probably spent an out I probably spent a year and a half, going with the wrong objectives on different campaigns and ads. Because most people that I was learning from weren't even teaching these basics it's like dude, here's the deal Josh. Most likely you're trying to do one of those one of those three things what was it get a lead, get an appointment, or make a cell. Right. Are you trying to do are you trying to do one of those three things if you are here is a regular Facebook ad to me. Okay. A regular Facebook ad to me would be either traffic or conversions. Bottom line. Okay, I'm running traffic to a landing page. Right. So my Facebook pixel because he also had that question so what we'll address that. But I'm running traffic ads, I'm running traffic, like it says right here. Send more people to destination such as a website. Okay, so that's what I'm trying to do that's what I'm telling Facebook hey man here's 10 bucks a day here's five bucks a day here's 20 bucks a day. Drive traffic to my page. And when you're driving this traffic to the page, make sure your Facebook pixel is embedded and make sure that Facebook pixel is tracking. Everything. Okay now what what what is there to track on this people landed here. So what I want Facebook to do is I want Facebook to create a custom audience of people who viewed the page. And so that's a that's a custom audience so make sure you have a custom audience that up in fact stay to the end of this video and you'll see you'll see a video come up. That's I'm walking you through how to set up a custom audience. And if you're new to Facebook man, Facebook ads make sure you're on my VIP list right I'm going to have a ton of training coming in coming out of that coming out of that list. FB ads for beginners.com that link is pinned at the bottom but stay to the end you're going to see custom audiences because that's what's super important. Is that yeah I'm going to run traffic add to this page it's one page it's not a website okay so we're not running it to website. And that's another thing that Josh brought up was landing pages. If you're looking to capture lead schedule an appointment or make a cell nine out of 10 times it's going to a landing page okay one page one page and this doesn't matter it doesn't matter what business you're in. One page right I'm driving traffic I'm capturing the data of people who now not name and number there's privacy law right Facebook it's not a lead ad Facebook's not going to give you freaking. You know, it was john Smith here's his phone number here's his address no but the what they're doing is Facebook is going to categorize all this data and put all this data into what they call a custom audience but you have to set it up. So watch that video at the end of this one. That's setting up your Facebook custom audience that's number one okay number one is installing the pixel. And then number two is making sure that you have a custom audience set up because here's what's going to happen as people let's go to let's go let's go look at some random ads. As people scroll through the newsfeed and they come across a sponsored ad. Okay, here's what's going to happen. There's your learn more button. There's your image. There's your text. There's a link to the business page. Click on learn more. Okay, this person could be running Samsung they could be running for what I'm thinking. It could be brand aware. See that's what I'm saying. If you're a little guy like me then you're not really running brand awareness or reach. Samsung being a freaking multi billion dollar company right Samsung. They could easily that ad could easily be a brand awareness or reach. Now why would they even spend money on that because they have the money. That that's why they would be running a brand awareness or reach just to get the brand out just to get the name out whether people click whether they buy it doesn't even matter that's not what we're optimizing for we're telling Facebook came in just get people aware of our name. And that could be a brand awareness but us little guys were not focused on that because we are more of the direct marketer and the direct response type of marketer where what I'm doing is I'm putting an offer and someone's face right now and I want them to click now. Like there's no awareness there's no freaking let me you know butter you up button you up through other content that you're seeing me from that you're following me from right I'm creating content in these other places which is creating that whole authority figure for me right. But as far as my ad as far as what that person seen and again that person could be seeing my fourth fifth sixth seventh ad by this time right because I've been creating custom audiences and retargeting them so there's a lot that goes into it man. There's a lot that goes into it but let's just keep it on this one. These guys could be doing a brand awareness or reach but here's where they take me. When I come to their when I click on learn more. And I come to their full blown website it's not really a landing page a website has multiple buttons of a website has all this shit going on. That's a website so any of you guys watching this you guys got this that's your website right. But your landing page your landing page to us little guys we're not driving traffic to a page like this at all we're not driving traffic to a to a website like this at all because we got the budget to mess around we're running paid ads directly to a page like this where there's only one button only one call to action and that's to opt in. That's it not to come to my site and browse like anybody in got no I ain't got money to have you just come to my site and browse like I need to take you directly to what I'm what I'm trying to try to share with you right. But these guys are taking me to a web they're taking me to a website now here's the thing. At least their Facebook pixeling me now if they're smart which I would think they're smart I mean Samsung right. If they're smart they're putting me in a custom audience right because now they have my IP now Facebook the pixels tracking me right so what these guys done is if they're smart which I know they are. Now I'm now in a custom audience I'm in a custom audience of people who clicked I'm on I'm in a custom audience of people who viewed the page. Now what these guys can do next. Next week, what they can do tomorrow, what they can do right away what they can do the following ad is they can retarget that custom audience with traffic, or they can now retarget that custom audience with conversions. So instead of then taking that person to maybe this website, maybe they take me when I see the next ad. Look, because I click devices, and their Facebook pixeling my every move look at this up here in the top right. Their Facebook pixeling my every move here's what's going to happen next. Because I'm clicking through, and this is for you ecommerce people man so those of you that have Shopify stores. So online physical product store, this what you need to be doing you need to be putting that Facebook pixel on every single page, because here's here's here's a power here here's how powerful this could be let me. Let me close this out real quick. They know exactly where I'm going right I'm coming over here I'm clicking on this galaxy as 20. They know exactly what I'm doing. So what these smart smart folks would do at Samsung is now I'm in a custom audience now I'm gonna actually look actually here we go can now now it lit up. Look, so their pixel is tracking the view. If these if these dudes were smart. What I'm going to see next in my newsfeed is a link where it says by now instead of learn more the damn thing is going to say by now, and it's going to take me straight here. It's finest that's retargeting and that would be conversions. Okay, so that would be conversions. Now, let's say they ran brand awareness, they ran reach they ran traffic. Let's say they ran a few weeks or let's let's say they ran a few hundred under those ones right to get people to click. They run to the site, browse around, and then create a custom audience of all those people who landed on a specific product. And then again, the following ad would be conversions, retargeting all those people now getting them to buy that right there is what it's all about Josh. That's what that's what it's all about man. This single business owner wants to run a Facebook ad now and get a lead today. Like sometimes it works out way sometimes it doesn't like Facebook what they want you to do is they need what it's not that they want you they need to they need to warm up the pixel. You're coming over here and saying okay Facebook here's my audience. Here's my demographics. Here's the targeting. Here's my message. Who's to say that's even a good message. It's you on a cell phone video right like, or you're saying here's my image. And you're bringing all this to the table, and you're saying okay Facebook, do your thing or you're saying Google or you're saying TV commercial or you're seeing rate or you're saying Radio ad, or you're saying freakin newspaper, freakin ad like dude what what are you guys doing for marketing, like whatever you could be doing. It's like okay in this case, online in front of people audience, but at the same time who's to say that that audience, just because you know that demographic who's to say they're going to they're going to resonate with you. Like, and how are you going to base that judgment in two hours of turning on an ad. Like how like, like how unless unless you have a crazy, crazy budget and you're putting let's just say 100 bucks a day. Then you'll get a ton of let's say 20 bucks a day. 2025 bucks a day. And you get a ton of data fast you can do that but there's so many people that Mickey mouse it and they'll start at super small budgets, three bucks a day. One chick said she was spending one one dollar a day and I'm like, and I'm like dude like really like, and then she's wondering why she's not capturing leads. I'm like really like. So everyone's different man but at the same time we all have the same nine at nine out of 10 of us have the same objective man and again as to capture lead. Get a scheduled appointment or make a cell and and and to warm up the pixel to start gathering data to start letting Facebook gather gather data of who is landing where that's what you want to invest a little money up front in doing is is running is running. Some traffic ads not brand awareness or reach so forget about that. It's not going to be brand awareness or reach it's going to be traffic. You can run traffic. And again, if it's for any of those three reasons, you're taking them to a landing page. Okay, you're not taking them to a website. I guess you can, based on what I just told you right if you're taking them to a website make sure your pixel is tracking everything and just create custom audiences around everyone who's clicking on anything right on that website because there's 50 million pages and it's a full blown website. Your pixel has to be tracking everything and then you just create custom audiences of the most popular product. And then and then and then and then that's all from traffic. And then after you you've gathered a decent custom audience. You go conversions. Okay, you go conversions. That's where the money's at you guys. That's where the money's at. Okay, it's not it's not an engagement when when you run an engagement ad. Those are the posts that you see the ads that you see. Let's see if we can find one. Those are the ads that you see that have a ton of engagement. I mean, it has, you know, freaking 100 shares. Look, this this perfect example. Secure the bag. Here's a sponsored ad. Here's the image. Right. And here, here are the numbers. Absolutely ridiculous numbers. That right there is an engagement ad. Okay, that's an engagement ad. And again, for those of you that have the money for those of you that want to spend and you just want, you know, to spend more than really you need to upfront, then engagement go with an engagement and get these get these sexy ass numbers. Over 2000 likes 106 comments for 57 shares. That's crazy. Right. That's absolute social proof and those numbers like that people like to see people like to see those types of numbers. And if I had the extra hundred bucks or extra couple hundred to make that happen. And I just had let's just say, you know, whatever to spend per month. I would do that. I would do that I go engagement run that for a couple weeks because this right here 2000 likes again it's all about your budget if you're spending 100 bucks a day. Three days. There's 300 boom you'd have those types of numbers. But if you're spending five bucks a day dude and you're trying to run it for four days. Come on, I speak to people do that spend $30 on an ad. They're selling a $3,000 product but they're spending or they make 3000 per deal but they're spending 300 but but but but but they're spending 30 bucks. But they're spending 30 bucks and trying to assess, you know, data from a return they're trying to justify not seeing a return on investment I'm like dude you spent 20 bucks like what the hell. Those small numbers aren't going to make these big numbers happen you got to spend you got to spend a couple hundred to make these big numbers happen. But again, there's there's benefits in doing that to number one you you have that big number which is social proof all these shares. I look at this Adam like damn do these people are really crushing it. And then what these people can also do is create custom audiences around everyone who's engaging. So all these people who actually clicked who actually commented who actually shared they're also all in a custom audience that these guys can then turn around and run conversion ads for why conversion ads because damn well they got something to sell. Or they're looking to schedule an appointment or they're looking to capture a lead bottom line. Okay. So, you could go engagement if you had the extra, you know, dollars if not, go straight traffic man go straight traffic. Go straight conversions test test one one go traffic and then run conversions at the same time go 10 bucks a day traffic 10 bucks a day conversions run that for a few days, and then assess it from there. So driving traffic for the for the first couple weeks would probably be good because that's driving traffic to the landing page that's that again Facebook needs to know. As I was trying to mention earlier, just because you have all this stuff and you're bringing it to the table, Facebook still has to find your audience. They still have to find the people who actually like you. Right. So it's like, how does Facebook even know who likes you yet right you're putting out selfie video which is the best. I think it's out there. Let give Facebook a few days to freakin find it. You know what I mean. So, a lot of times even Facebook will tell you to start with traffic, start with traffic, just so you can get the pixel warmed up and just so Facebook can start seeing okay. These are the type of people that are viewing it. Facebook system dude operates like it's a machine. As you know it's a freaking robot it's AI it's a freaking machine. They operate it operates fast man it operates fast and once Facebook after a few days once Facebook once that pixel starts picking up a certain type of person that is is landing here. Facebook ends up finding you millions of millions more of them. So that happens that happens in the beginning with traffic driving traffic and then once you have that audience. Then, and once that pixel has been used a few times, it's conversions okay but here's the thing with conversions with conversions, you, you have to have your custom audiences set up, and you also have to have a custom conversion setup. So, go into my playlist, there's there's a FB ads for beginners playlist, subscribe to my email list. It's right in the description and it's also pinned FB ads for beginners.com I'll send you, I'll send you a video on on the conversions okay because that's super important for conversions if you're looking to capture lead schedule an appointment or make a cell that is conversions okay that is conversions drive valuable actions on your website. That's a valuable action and often. Right. So, that's that's conversions but to do that you need to set up a custom conversion and that custom conversion is set up around the thank you page. So, for example, whether I'm often into something. Okay, whether I'm often into something or whether I'm buying something. I'm coming over here I'm hitting this blue button to opt in. I could be coming here and buying the Samsung. Adding to cart entering my check my entering my credit card number and then hitting buy and then I go to a confirmation page when you're running conversion ads. Everything, everything is about that confirmation page. Okay, so here's what you have to do. This what you have to do. Okay, so again whether you're opt in or buying something or whether they're doing that on your on your page right here's here's what it's all about. This person ops in and they're and they're brought to a thank you page this is my confirmation page right so I created all this. I did all this through through through freaking through Karcha, and this is a simple simple thank you page man. It's great to connect with you check your emails and stay in touch I have a ton of valuable. I have a ton of value coming your way and three basic steps. And then this right here is a link to Karcha. Okay, so when you opt into mine on. I'm simply and so shout out to Joshua man. I'm walking you through it this through this basic step right here man. This page Facebook ad traffic is sent to a page like this and this is my affiliate link which takes people to Karcha and allows them to set up a 14 day trial. And it takes them straight to the to the landing page video that Karcha has up on their site, which is powerful man powerful. So what you got to do man is for sure for sure. Back over here. Revisit your objective. What is your objective is it one of those three, or is it not one of those three. Rather than going brand awareness or reach. I would put out a video and just go video views, because with video views, you can create custom audiences around people who viewed a certain percentage of it. People who watched 3% of it people who watched the first 20 seconds of it people who watched 50% of your video, you can start creating custom audiences around all these people who viewed your video. It's really powerful. You create custom audiences and then you retarget them you run multiple ads in the future you retarget those viewers with conversions. Okay. So, that's kind of what you want to do man is is is is have have a landing page software for sure and if you don't have a landing page software if you have a Shopify store, or something like that. Well, then start it comes down to the content. Obviously what type of what type of content do you plan on putting out are you putting out images with images. What I would do if our human anyone putting out images I would brand yourself with the image, like even though, even though I mean it's that's why e commerce is a little different man because you're dealing with physical products and sometimes, I mean, it's just a physical product right like a mug, like it's, it's just a mug like how can I brand that right like, but but at the same time so just depends on what you're selling also man, because that's going to your content what you put out and how you're able to put it out is going to make the difference that's that's what that's the top of the funnel your content is the top of the funnel. So my content over here my top of the funnel over here is YouTube, what am I doing long form tutorial videos teaching you some shit right teaching you and trying to stay on topic of social media marketing, Facebook advertising and and making money online right. And so that's my content and so I'm putting it here so it just comes down to your content man your content. And what you're trying to sell and what you're trying to sell is going to really come down to what a regular Facebook ad is to you. I would do video for sure like I would do video man if you're if you're personal branding yourself in any kind of way. It's video it's video views. And so video, Facebook ad, this is where it would go. Video, Facebook ad, any other and also that same video, I would also park it over here on YouTube. And if you're doing video on your cell phone for Facebook and for YouTube always hold the phone horizontal. Alright, always hold the phone horizontal, not vertical this for Instagram, but hold the phone horizontal for YouTube and for Facebook video. And that's a great way to that that could be your regular ad right there man that could be your regular ad is video views, and you're literally creating custom audiences around every single video and around different viewers of those videos, and then just retargeting with conversions conversions conversions conversions okay. So lead generation is if you don't have a landing page. So if you don't have a landing page you can use lead generation Facebook provides a form. And you can capture leads that way only reason why I don't do it that way is because then I have to export that lead off of Facebook. And then I have to import it into my into my email auto responder which I don't want to do, or you can connect it to a third party email auto responder which I don't want to do everything I do is all in one it's in the same area. So, I just stick with, I just stick with, with traffic conversions and video views man. That's what I do I don't do I don't do I don't do I don't do anything else I don't click on any of these other ones, traffic conversions video views. And that's, and that's, that's kind of get that that gets the job done man so. When you set up the ad it's in this third section over here Joshua and step three in the ad. When you set up that ad and I'll end it here. When you set up that ad, the link to your landing page. Okay, the link to your landing page is what goes in the call to action so it's this link right here I'm looking to drive traffic. Right I'm running a traffic add I'm looking to drive traffic to this page right here. So as I come over here and I add my image. What I do is I put that ad post. Whatever you want to call it, I put that on the business page first okay, whether it's an image or video I'll put it on the business page first and then when I get over here. I'll come over here and rather than where did it go. Normally I would say use existing and you would just click on use existing post and you could just use use the existing one but here down here is what I wanted to show you this is the call to action button so you'll see this. This is the third step right sign up get quote get off or download learn more subscribe book now apply now. These are all the call to actions. The most the most clicked on, and this is a Facebook stat is learn more. That's the most clicked on but again, you know, based on your business, what are you trying to do you know what are you selling and what are you trying to get them to do. Learn more is always the best and so when you put that learn more button. This is where the link is going to go. You can actually put it right here as well. This is this is the display link. This is this the display link which is not now where you want to put like the you like the long URL like you want to customize. Get like what I would do right here is I would put inspired digital.com. This is the actual domain that forwards to this one. Okay, that's what you want to put right there. Okay. So, and remember the whole objective over here. Let's go back. That was lead generation that's why it wasn't giving me the link form. Let's go back under traffic. So now we're under traffic, and let's click on links over here. This is where you could put the long URL the ugly one. You could totally put that one right over here. That's why I wasn't showing you existing because I was under lead generation. What can you guys and tell me that man. Okay, so this where it's at. So I'll post that video that image that adds all of it goes on the business page first and then I'll come over here and use existing posts and just make sure you're in the right page. Make sure you're right. The right account is there. Come over here. Select post and you can select that post on the page. But down here. Actually, let me just select one. Okay, so down here. Okay, so right here you'll see the call to action button right here. So if I change that this is where my URL would go that long ugly one it's okay because it's not going to it's not going to show. So it's not going to it's not going to show. Yeah, there's already a learn more button on that so I can't change that and I don't even have access to that account and because the Instagram and the Facebook page is mixed matching. So I'm just showing you this as an example. But that's where it would go. That's where your URL would go. Okay, so that's a traffic add taking them to that landing page creating a custom audience retargeting them retargeting them with conversions and that's what I was going to show you. That's what I was going to show you. Let me end it here as someone comes over here and they opt in your custom conversion is all around this page. And I might have I might have mentioned that but if in case I that's what I meant to mention this URL is what you're going to come in. And just again go to my playlist to find that video custom conversions, how to set up a custom conversion but all you're going to do is you're going to come over here click all tools and click on custom conversions. Okay, and you're going to create a custom conversion around the thank you page. Facebook doesn't want to know your goal. They want to know your ultimate goal. The goal is to get people traffic to the landing page. Your ultimate goal is to get people here. That's the ultimate goal. And how do they get here. They fill the Dan fill out the Dan form. That's it. Facebook wants to know when it comes to conversions they want to know the confirmation page they want to know the thank you page create a custom conversion around this URL. Okay, and run conversion ads. That's it you guys. So watch that video. It's coming up here. That's custom audiences go to that playlist and you'll see custom conversions. That's where I'm taking you in this bad boy right here and setting up that custom conversion. Are you guys I'll see you in the next video subscribe smash the bell for notifications. Drop me a comment below.