 I'm the first completely free real estate coach and it's because of exactly what I'm telling you right now. This is what I believe, I'm sharing that with you for nothing, just get out there and succeed. What's up everybody? Bricky Kruth here coming at you with another video today so I want to talk about why some new agents come in the game and they absolutely crush it in their first week, their first month, their first year and some agents don't sell anything in their first couple months, their year and they have to get out of the business. So I'm going to give you two things right now that's absolutely killing the real estate industry. It's killing new agents and it's killing the public perception of real estate agents in general. And if you don't think a brand new agent can come into the business and absolutely start crushing it in their first year, I'm going to link two videos below. One is Quintavius Burdette who did 106 transactions his first year in the business following my free coaching program. You probably do a half a meal this year, first year, no man, that's incredible. And the other one is Ricky Ames out of Kansas City that made live cold calls as an 18 year old agent his first week in the business and he's absolutely crushing it. So we'll link those two videos below for you as proof that anybody can get into this business with the right mindset and absolutely start crushing it their first week. Ricky is in his first week making cold calls sounding like a veteran. So the first thing I think that is really killing this industry is paid real estate coaching. Yes, I said it. Paid real estate coaching is one of the cancers of this real estate industry and here's the reason why. A lot of the real estate coaches out there, they have these large events that get you all excited and they basically make you feel like as a new agent you're just new. Your mind is not molded. You don't know anything and you go to one of these events and you kind of get brainwashed if you will into thinking that you need real estate coaching to succeed. You have to have it. They make you feel like there's no other way to succeed as a new agent unless you start paying the coach a thousand a month, seven hundred a month, fifteen hundred a month, whatever they're charging and it's absolutely false and what happens is agents are putting this on their credit cards. They don't even have the money. They're putting this on their credit cards and going into debt paying a coach to try to help them succeed when they don't need it. Then once they get into the coaching program, most of the mainstream coaching programs out there are taught to teach the agent how to approach prospects the same way that the coach approach the agent. Very high pressure and what happens in those situations in real life when you're talking to prospects. Prospects nowadays do not want to get pressured into doing things that they don't want to do, especially by somebody they don't know about one of the largest financial decisions in their life. We have to approach prospects in a low pressure way. We have to flip it the way most mainstream coaches are coaching you. They're coaching you to try to figure out what the prospect can do for the agent. Hey Mr. Seller, have you considered selling today? Have you sell your house so I can make a commission? We need to flip it, right? We need to flip it in a way of what can the agent do to help the prospect. Hey Mr. Prospect, hey, I don't want to take up too much of your time but a house around the corner just sold, didn't know if there's anything in the world I could do for you, right? Oh, I don't want to sell my house, good. That's not why I'm calling you. I don't want to know what I can't do for you. I want to know what I can do to help you, right? And if nothing, great. Is there agents you would work with? I would love the opportunity just to stay in touch with you and just work with you whenever that day came. Just the opportunity. This is how you build a business. And you don't need a paid real estate coach to tell you this. All this is free of charge. I'm the first completely free real estate coach and it's because of exactly what I'm telling you right now. It's hurting the industry. There's over 20,000 agents in the program right now and it's the fastest growing real estate coaching program in the world. We have live training, there's a full course, there's a 28 day challenge, a 90 day action plan, scripts, videos, tutorials, the whole nine yards, everything you need for free and you can reach out to me anytime. That's what I'm here for. I am your coach. All that could be found at zero to diamond.com because that's where I want to take you from zero to diamond. Diamond is a million dollars a year and that's what I've been doing for the last three years straight as a single agent and I want to get you there. The next thing that's absolutely killing the industry right and making agents go broke is online leads. Zillow leads, broader.com leads, even Facebook leads. Okay Facebook leads are way cheaper than Zillow leads but they're still too expensive, okay? These leads are random people in your market's contact information that they are turning around and selling to you for hundreds of dollars. Where you could have met that person at a grocery store, a gas station or you could have cold called them for less than three cents. You could get their contact information for less than three cents and just called them and said, hey, how are you doing? I'm doing good, I'm enjoying the days and they're gorgeous out there. Cool, look, I don't want to take up too much of your time but a house around the corner just sold from you and I was just calling to see if there's anything in the world I could do for you. No, well look is there an agent you would work with if you were to do something? I got you, well look, I'm sure at some point you'll do something, right? I'd love the opportunity to work with you when that day comes. Would it be hard if I just stayed in touch with you? Cool, what's your email address? Boom, okay? We're taking a situation where prospect doesn't even want to do anything but we're making it such a personable conversation. We're treating them like an extended part of our family. Now we have their email address and now they had this great conversation and they kind of felt our personality and really liked us enough to give us the email address. Now we're going to build personal brand with the weekly email forever, okay? And on top of Facebook ads, on top of Google ads if you want to do that, on top of everything else, all the other layers of marketing that goes behind building a personal brand, this is how you do it, okay? My one thing, I say this in a video, my one thing would be to build the biggest personal brand through two things, voice to voice and digital marketing. You got to have both. Too many people are just doing one or the other, okay? You got to have both. This business and the reason why technology will not replace real estate agents is because of the voice to voice part of this equation. So you have to have these voice to voice conversations. They have to fill your personality. They have to fill your comfortableness. They need to feel comfortable talking to you, okay? They need to be able to tell you anything. They need to know that you're on their side and that you're going to work the deal for their best interest. So I would absolutely not walk. I wouldn't run. I would dive into my free coaching program right now. Stop paying all real estate coaches and let's get to work. If you want to get free, absolutely free Zillow leads, I'm going to link a video below that gives you several ways to get free Zillow leads. And I just want to mention that Ricky, the young real estate agent, Ricky Ames and Quintavius Burdette in Mississippi, the two new agents that's in my real estate coaching program that are absolutely crushing it. I just want to let you know why they're crushing us because they understand that this business is about making contact with people voice to voice and then building that brand, digital marketing. However you want to build your brand from there, but you got to initiate voice to voice. You can do digital to initiate, but then you got to follow up voice to voice. The voice to voice has to be in there somewhere and it's all about contacting people. It's not about making the best website or having the best Facebook posts or going live so many times a week. Yes, we need to do all those things. Yes, we need to build our brand, but if we're not talking to people, if we're just doing everything but talking to people and saying that we're busy, we don't know why we're not selling anything. Well, I can tell you why you're not selling anything. You're not talking to anybody, asking them what you could do to help them. This is not hard. Real estate is so simple. The hard part is that most of you are just scared to talk to strangers. When really, there's nothing to be scared of. If you have the best intentions in here, then that's all you need. If you're talking to someone and they get mad at you, then I'm going to get mad at them back because I'm there to help them. If they don't see that, that's fine. We can go our separate ways and I'll go somewhere else and I'll find somebody who does understand that I'm there to help them short and long term for the rest of their life. And that's how you build a real estate business, my friend. So thank you guys so much for watching this. Hit that like button. Let me know what in the world I can do for you. I love you and I want to see you guys succeed at the highest level. We'll see you on the next video. Let's go!