 I am very happy to participate as a speaker at the Exchange for Media digital conference that is around the subject of digital and what digital can do. Hi, hey, it's Tamara McLeary and I just wanted to say I'm so excited to be keynote speaking at this year's Exchange for Media digital marketing conference, TechMod. Exchange for Media puts on the TechMod conference and the Indian digital marketing awards every year. It's become one of the top conferences in Asia and around the world. What are we going to talk about? Well, a lot of people you'll meet at the conference will bring to you the latest and greatest in digital technology. But what I'm going to do in the keynote and the workshop if you have time to join me there is to explore what it takes to you as a digital leader, as a digital market, as a digital expert to be more successful. First, very importantly, we have to understand that it is not about digital marketing, it is marketing interconnected. That's first important. I had no idea it was such a large forum so well attended. The energy and the youth is of course something that I should have expected and I'm always pleasantly surprised. But the one thing that has struck me today is a number of entrepreneurs who are striking it out on their own and trying to build businesses using technology and digital. That to me is super exciting and so I think the best is yet to come. It's not just up to creatives to create great stories but when you're able to incorporate data you can get even better results as she showed in many examples. The topic is so relevant to talk about how to communicate through digital communication. So very positive.