 Moving on to our PR professional of the year 2016. Big one here. Let's find out who the winner is. This was a difficult decision for us because we had two types of entries. There were some very good entries from companies and there were some outstanding entries from agencies. What we looked at, two or three things. Number one, contribution of course in the last one here. Two, we looked at whether the person has been able to drive real value to the organization that he or she has worked for. We looked at whether they've been able to drive business results. And more importantly, we looked at whether the person has been able to set trends for the industry. And the winner actually stood out clear on those four criteria.