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Blekko, the search engine disrupter at SES New York 2011

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Uploaded on Mar 23, 2011

Byron Gordon, SEO-PR, interviews Rich Skrenta, CEO, Blekko, on the exhibitor floor at SES New York 2011. Blekko is a search engine that uses slashtags to search the web to find only the sites you want while effectively reducing the amount of spam sites. Blekko recently banned 1.1 million spam domains, using an algorithmic technique where Blekko looked for the intersection between thin content and aggressive participation and self-service ad networks. Blekko rooted out sites that were deemed spam by their users, including such sites as eHow. The web continues to change dramatically, according to Skrenta, and Blekko seeks to be editorially different than Google or Bing. Skrenta says Blekko can give a user 10 different search results when compared to the results of other search engines and all with no spam.

To learn more about exhibiting at SES New York, please visit:
http://www.sesnewyork.com

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