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Uploaded on Feb 13, 2009
This is a video of Futurist Gerd Leonhard's presentation at the annual MIDEM & MidemNet event in Cannes / France, on January 17, 2009. Gerd talks about why the music industry needs to license the Internet just like it has licensed Radio (i.e. with a collective license), why criminalizing the users & fans will not work - and why those efforts should be re-directed in creating a new, Music 2.0 ecosystem that actually produces revenues, where those new revenues will come from, and how the music flat rate - music like water - would work. Visit Gerd's blog for more details and the PDF of this presentation: http://tinyurl.com/9pnjcg