 place. I messaged you Sunday and I just said I messaged you and I said I was in the Liverpool City Centre and it really did it depress me and it didn't depress me because I was seeing all Liverpool stuff. It depressed me how just, everyone just don't have any identity in the city anymore. That's what really, really annoyed me and I said to me as with Sam and I Mae'n gwneud i'n rhaid i'r Rom ac mae roi'n rhaid i roma unrhyw o brofodor, ac mae rhaid i'r Roma. A dysti'n rhoi, dysti'n roi'n 2008. Dyma'r llyfodod o'r Tarty'n roi, a'r tarty Bryddon yn y fawr ac mae rhaid i'r Roma. A bwysig yn rhaid i'r Lato. Ac mae'n gwybod i'n bwysig ar y gyfan sydd yn rhaid i'r Roma. 12 a 12 a 12 a 12. Ond mae'r Tarty Bryddon yn rhaid i roi'n rhaid i'r Roma. Mae'n gyd, mae gennw'n meddwl i'w mdeithasol. Rwy'n meddwl i'w beth sydd gyda gwaith. Rydw i'r hyn yn fyw yn ymd sins, a'r mwyn Gymraeg iawn dwy hynny. Ond rydw i'n eich cyfnod o wybod hir. Cwrs, mae'n meddwl i'r club o'r plm. Rydw i'n meddwl i'r plaer o'r ddechrau yn dweud. Rydw i'n meddwl i'r perthynau busydd, rydw i'n meddwl i'r fanig. Ond rydw i'n meddwl roedd eu llaw oedd yma. I was driving up, I picked up last and last, this weekend or weekend before and he'd done a night at the museum with the things he'd stayed in the museum, a night at the museum. It was terrifying. And then he went up and looked at the mummies when he said he'd snuck up to look at the mummies. I want to do that, that's amazing! That's the house boss. So I picked him up on the Sunday morning and was driving back up London Road and there's literally two signpokes for Amfield, both for the people pop-up of Amfield and I was like, two new misses first. Because our grant is literally that way. And it's just things like that. I know it doesn't really matter and people will go, we're not tourist, that's why. But people do come into the city to go what they want. Our grant is that way. We should be touristy? A lot of people come into this city and they come in this way, right? Loads of people come into this city. They'll come in blank, like a complete blank thing, right? I've seen it. I've been in the event shop loads of times where people are walking and they've got Liverpool bags and they'll buy something from the event shop, right? It happens all the time. And I've done that when I've gone to places, I've gone to places and I've gone, right? I'll buy, oh well I'll get that, and I'll get that. You know, any stuff in Dortmund or nothing? No, but like if there's two teams, you'll go, well I've got no affinity to either, so I'll grab that and I'll grab that. But Everton don't do that and Liverpool do. And when people come to the city, they're just bombarded. But what I'm saying is if you didn't know, you wouldn't know there was another club in this city. Yes, you've got the club shop. But even that's, it's all dark. Liverpool, I was in the event shop on Sunday and there wasn't a soul in there. There was not one customer. Honestly, I was the only customer. And next door, like two doors down, it's this big Liverpool shop, buzzing. And that's fine because you can understand why it's like that. But Everton's is like just a place, it's all dark and all signage is dark. And Liverpool's is like bright and welcoming and is at the side of the escalator and perfectly positioned. And it's just like, apart from the Everton shop, there's nothing in Liverpool to suggest all the stores are just covered in Liverpool scarves. All the pubs have got Liverpool stuff in the windows. And there's even a pub in the city centre now, which is rebranded to Jaegans. And it's Water Sports Bar. And now it's just a Liverpool bar. It's the side of all that to the market, clearly. And of course, and I understand that. I do fully understand that's a business thing. But Everton just don't have a presence. And so Liverpool are just making them, backing themselves and making themselves bigger and bigger and bigger. And it's a self-fulfilling prophecy for them. That's what I'm saying. That's where it's funny enough, perversely, though. That's where I'm sort of like... It doesn't feel as bad because Everton are doing certainly footballers and not doing anything to deal with it. But Liverpool are backing themselves. So therefore, like we're saying, when they'll be Barcelona, you just go... What does he deserve? When they're doing the lead this season, they'll deserve it. And it doesn't feel... It doesn't feel as bad because I'm becoming numb to it. That's what I'm saying. I'm essentially numb to the whole thing. But that's because... You've seen the progress since clock coming. Whether we like it or not, it's tangible. You can see where they're building and how they're getting better. In that same period of time, we've had three different managers and spent £400 million. And we are further away now than we've ever been. Well, it's quite interesting because... I know this is a little bit little heavy, but I do think it's what it is. You've got to deal with it. That's the point. It's like a therapy session this. I've said loads of time, the standards are really interesting. Kickstart, I want to sort of... I'm trying to think of the right words. It symbolises what they've done. They've built something but maintained their traditions. If that makes sense. So having the stand and clop and more and people behind the scenes. A build this one thing. Where is Everton? It's just all over the place. We're almost in limbo. That's good symbolism for the grand as well. No, but that's what I mean. It's almost like... I think it's totally the wrong strategy for Everton to take. But it's almost like... I love you, Sam and Bramley Mosey, because we'll be there. And you know what? It will improve because of the grandeur. The presence will improve in the city. But that's four years till we get there. So by that time we will have shrunk instead of continuing your league. You've got to fight to stand still. When your neighbours are top of the league and everything's getting bigger and they're a world brand. You've got to fight to even just maintain where you are now. Where are you going? I just hope. I hope when the get the planning permission. That Everton just go off then. That it's like countdown to the new grand. And we start but we put posters all over the city. And it's like countdown. And it's like four years. I don't know how much it would cost. But imagine you had like a clock, a countdown clock. Somewhere in the city centre. Or even on the big... No, there as well. On the billboard. At Lion Street, right? Every week by an advertising slot you just have countdown. Countdown to Bramley Mosey. Countdown to Everton's new grand. You've got to. Everton needs to get some proper top people in lots of positions. Retail will be the first one. I'm just going off I think. I'm just thinking of what you've just said about the shop. Get an expert in to go. Now the way you have body language experts. And they come in and they change. The way you greet them or ever need that in to go. Is this shop welcoming first and foremost? Does it make you want to come in it? The answer will be no. It doesn't feel dark. It's like they've took the wrong attitude towards the book. But we should hopefully when we get the planning permission. We need to just start shouting. Because remember when we did that video about. Becoming an athletic home we did. We've become an Espanol. We've become in a club. When we went to Barcelona. A while ago there was just zero presence there. Of you know. Tlock over there. Yeah. We'll be doing that.