 What are the secrets to social media writing? The average person doesn't think much before writing on social media. But the average person is not a business, like yours, with a reputation to build and defend. People will rant and LOL and post weird pictures and sometimes even get into verbal fisticuffs. And often, the words they use are not even words. Welcome to English as defined by texting, note that LOL. You are not the average person. Insulting people and ranting is not ideal for building your business presence. So, what should you post on social media? Here are some tips. What you post is all about your business branding. Everything you say or do in the public eye creates what your business stands for. Write your news. Do you have a sale coming up? Are you planning a customer appreciation day? Will you be sponsoring a charitable event? Let them know. Claim your bragging rights. If you just landed NASA as a client, post about how thrilled you are. Drive traffic to your website. The more places your audience engages with you, the better. More engagement means a growing customer base. Get them motivated. Find interesting and inspiring quotes that relate to your niche and interest your followers. Turn them into pictorial sections and share them. Tell them how to do it. People love to learn how to do things better. They love secret shortcuts. What's new with your customers? Share news about clients, allies, suppliers, or anyone in your network. It is part of the bonding process. There is a bottomless pit of social media writing ideas. There are many other creative things you can write on social media. You can run contests. You can involve them in naming your next flavor or designing your next poster. But they are just a start, a base you can build. Don't be shy to explore your own path. As long as it does not involve ranting or insulting, your ideas are probably all good ones. For more detailed information, read the full blog post. Content by David of THGM Writing Services. Video by Julie of New Horizons 1, 2, 3.