 Excellent. So Chinmay, you said you're in the cloud storage group at Intel, right? Yes, I'm the cloud market manager. So we were talking about the explosion of data, obviously in our last kind of analysis, kind of kicking off the NAB view and what we're looking at. So tell us one a little bit about what you guys are doing around data, specifically around the enablement of these new solutions. Obviously, you don't have to be a rocket scientist to figure out that video requires a heck of a lot of storage. So tell us a little bit about what you guys are doing and then we can go into some questions. Absolutely, John. So there were about 2.7 zettabytes of data that we're going to be generating this year, according to IDC. And at that rate, we're going to be about 35 zettabytes by 2020. So what's generating all the data is all these connected devices, including the iPhones that you were just talking about, you know, billions of connected users, billions of connected devices constantly generating all these videos and photos and audios and everything. So IT managers have a challenge, right? They have this ton of data that's coming their way and because of the economic conditions around the world, the IT budgets are shrinking or they are pretty much like, you know, help pretty tight. So what do you do? How do you cope with that? Well, Intel's Xeon processor can actually help in multiple ways and I'm going to cite two of them. The first one is the compression and the data deduplication, right? What data deduplication is essentially when the ton of data is coming your way, the storage system looks at each piece of data, whether at a file level or a block level and decides as to if that particular chunk of data is already stored in the storage system or not, if it finds that the data is already stored, it's going to just increase the reference to that data rather than storing the actual data. So depending upon the type of data that you're storing or the data set, you can achieve up to 95% of storage efficiency, right? So you're reducing the number of mechanical hard drives that you're going to deploy to permanently store this data by about 90 to 95%. And Intel's Xeon processor can help you do that in line, in line compression, in line data deduplication. That's a youth saving. So very low latency, not a lot of performance impact. Real time, very low latency, not a whole lot of, you know, performance impact there. So obviously efficiency has been a big thread for IT and people in storage business, get the most out of the gear, Moore's Law, all the performance stuff we've been hearing, etc, etc. But now in this new marketplace, we were talking about Instagram and the iPhone, all these new apps, business models are changing where IT now is mandated with make money. So can you talk a little bit about what you're seeing in the landscape out there around not only efficiency, but what that's doing for IT is to give them the power to kind of figure out or inject new business model use cases for their clients? Yeah, absolutely. As IT is looking for new business models, right, there are multiple ways you can make money. One is by creating new business and second one is actually, you know, squeezing the efficiencies out of your existing infrastructure. The second way that Intel's Xeon processor helps in actually helping IT managers on squeezing these efficiencies out of their existing infrastructure is a technology called erasure coding. I'm pretty excited personally about that being a cloud marketing manager because this is a technology that's highly applicable in the industry and companies like EMCI salon and Cleversafe and AmpliData and Microsoft Azure, they are all implementing this technology. A lot of those vendors are here and I, you know, I welcome all our viewers to actually go and visit them. What erasure code allows you to do is it allows you to achieve the same level of data durability like mirroring or a triple replication while achieving about 50 to 70 percent smaller storage footprints. Again, what that results into is this less number of mechanical hard drives deployed to store your data permanently. What that translates into is less acquisition cost and less operation cost. So just to summarize, Intel Xeon processor helps IT organizations today to not only just kind of like an output that infrastructure of tomorrow but also squeeze the efficiencies out of the existing infrastructure and help them with their capital expenditure and operational expenditure. So one of the challenges that the IT manager has is he's got all these or she has all these point products to manage. You've got compression, you've got deduplication, you mentioned erasure coding. Do you see over the next you know three to five years is those technologies coming together as sort of an integrated package and if so what is Intel doing to facilitate that? Absolutely. Intel works with a number of our partners and customers and there is certainly integration happening at all levels. The way we see I think the technologies emerge is essentially at the bottom of all the storage is going to be a system that's going to store that's going to store all the data addressed. So all the data that's coming in that's being ingested it's going to sit in one large object store. Typically you can deploy one large object store using the erasure code technology. Then as the data is needed by different applications, HPC or any other application that needs that data is going to pull that data out of the large object store into applicable you know storage tiers including all the way up to going into the storage you know SSD based cache etc. So integration is a big thing a lot of the companies like EMC are actually bringing in this newer technologies into their product portfolio and and allowing end user customers to efficiently manage all that data. You mentioned clever safe ample data we're going to have ample data on a little later that erasure coding thing really comes out of the consumer world John right it's read Solomon coding you know it's well known beginning to now go into the traditional IT space. The big issue is data growth right I mean you have so much data now it takes so long to rebuild the failed disk drive you're exposed as that disk drives absolutely right and so so this is a way that organizations are going to really deal with those those data exposures and the data loss absolutely and I think just you know since we are talking about erasure coding which is what I'm pretty excited about if you couldn't quite tell yeah it's very exciting it's a big change you know there have been limitations with the existing storage technologies like RAID you know as the hard drives are becoming bigger we just heard that there's a four terabyte hard drive out of western digital now the the existence of bitter on those hard drives is going from you know being a probability to you know almost a reality right and now as as the drive capacities are going bigger and bigger and the RAID volumes are becoming bigger once you actually come across one of these problems the the the RAID build times go into 48 hours or more that means the first you know failure the first hard drive failure and the second hard drive failures they become a reality at which point the data loss becomes a reality right so this is a drive is going to take a month to rebuild exactly so this is a real and present danger erasure coding is your answer we we're pretty excited about working with all our partners on that technology so chin may I see that brings the whole real time discussion of the notion of disfailure and hours and hours to rebuild a question for you what are you seeing here at nab this year what do you expect to see this show that's going to be really compelling from a tech standpoint from a storage standpoint and two what do you think what are you hearing from your customers that will be here at nab what are the what are the key things that you will see absolutely again going back to I think the the the fundamental shift in technology right the NAB is talking about fundamental shift in you know the content right who's providing the content I think there is also a fundamental shift in underlying technology that manages this content like erasure code that are newer technologies that are changing the ways that the IT infrastructures have been deployed the ways that IT infrastructures have been managed and the ways that data becomes available you know erasure code allows you to actually put the data on hard drives rather than the tape drives that means that data that archive is a near line archive if you need to pull that archive at any time the latencies are much much less than if you had to actually go out and pull it off of the tape what I I think what I'm excited about this year's show is essentially going out and talking to our partners and customers and seeing what is it that they're bringing to the table in in in helping this fundamental shift in the ways that the IT infrastructures have been implemented on the content side you brought up content obviously it's a content show a lot of content deals being done but the content producers now have to store massive amounts of data what are they seeing right now in terms of there where they are in the marketplace relative to their IT solutions what are their core challenges is it uptime is it backup data recovery is it using the cloud for faster editing all the above what is the key customer dynamics that you see there all of the above but I think what it finally translates into is the cost you know what is it going to cost me to do x amount of work and you know one of the things that we saw right earlier in the past decade was google and facebook you know you know they came on the on our radar and they fundamentally changed the way some of the storage solutions were deployed right with google fs they brought in you know storage being deployed using the standard standard servers right but there thought was that if we made three applications of the same data tripled application of the same data we're good enough for what we need to do well that's great but that adds a lot to your management operational and acquisition costs right it affords very high level of slas like 10 9 slas uh but you know what about the money because i'm spending all this money to actually have that kind of luxury well look at it as your code it gives you the same level of data durability it guards your data against failures and at the same time it affords you know about 50 to 70 percent storage efficiency we had justin stahlmeier on john at appear insight from shatterfly and he told us that using erasure coding cut his storage costs um by two thirds so his cost would became one third of the previous you know what you're using traditional rate previous costs and he dealt with that whole problem of soft bit errors and hard bit errors so it's a real sea change so shin may my question is do you see raid as we know it as dead well raid's not going to die just that easily i think i've read a lot of articles that read you know rest in peace etc as just about any technology that is deployed so so widely and you know there's a lot of investment that has been made in that technology uh it's going to you know it's going to fade slowly but if you were to think about in a very crude format erasure code is your rate for the cloud data centers that's how i would put it in right excellent well we'll be at the del storage form coming up so we'll be looking forward to chatting more about with that so well thanks so much for coming inside the cube really appreciate it thanks for for sharing your your comments with us thank you very much should make pleasure to meet you