 George Bruno and the 21 report were at the 21 convention the final event of the decade, and I'm talking with rich Graham welcome Thank you. Yeah, how did your presentation go? They went well It was well received the people we talked to afterwards It was a lot of questions and we did a follow-on workshop after the talk and we had a really good turnout at the workshop for doing self-defense and things like that and just cover covering some of the combatives and getting the guys to start working with each other and and doing some drills to to just really develop Self-defense and just working with other men, you know Working through those kind of situations. Yeah, I mean I Was in early on the presentation then I had to come up to the studio, but I remember you talking about three levels three There was a three Explain those so the the talk we did was talking about building your confidence through fighting or building your confidence through violence. Yeah, and The premise of the talk Was mainly on the kinetic side. Yeah, like actually, you know men building their Self-esteem right building their confidence through doing things like martial arts and whatever and getting comfortable You know squaring up with another man You know and and defending themselves and that doesn't necessarily mean that we need them to go out and get in street fights and stuff like that But there's a certain part of our nature, you know, you're small you're young You're growing up and you're playing cops and robbers and you're you know playing swords with sticks and all that stuff It's in our nature, but it's being so suppressed by the current State of the country socially, yeah, right So the first thing about fighting for your own confidence was talking about the kinetic side Yes, the next part was talking about the psychological warfare that we face Yes, and fighting for your confidence in the psychological space Yeah, and then the last part the third was in the spiritual realm. Yes fighting for your self-confidence In the in your spirit, you know and making those good decisions there So those are the three aspects of it and is this applicable to any human being? Yes, for sure Yeah, how does someone make this a regular part of their life? So there's certain things we can do like drills, you know You can do this in each one of those categories But like if you're gonna do the kinetic side again, you could join a martial arts gym You know you could start doing Your fitness training and hearing your fitness training toward your martial arts So when you go to work out, you're not look working out just to strictly look good Yeah, right to shape your body in a way There's now a purpose my purpose is to be able to fight and defend myself and build myself confidence that I Can stick up for myself and not allow myself to be bullied or manipulated due to lack of self-confidence, right and And then along with that, you know Working doing the martial arts in our in the psychological side of the house There's different things we can do as far as setting goals and achieving goals Voicing what our goals are to other people so let them hold us accountable and not lie to ourselves, right? In the spiritual side of it, you know, you can practice daily affirmations or you know, you can pray on things you can you know Start to break some of the strongholds in your life and start making better ethical choices or moral choices You know when you find yourself in that Position where you're kind of like on the fence of what you want to do versus what you need to do And I think a lot of this can be very simplified when we look at it. Are the decisions I'm making Getting me closer or further from my goal and if they're getting me further from my goal Then these are probably the wrong choices and looking three to five years down the road of the choices that I'm making Right getting me closer further from where I want to be and if they're holding me still that's getting us further Because everything in time and everything in societies is driving forward other business owners and other entrepreneurs and and people in the business Workplace everyone's driving forward. So if I stay stagnant, I'm actually losing ground So some of those questions and some of those things I find for me personally It's easy to get clarity on what I need to do and also keep me focused and motivated on on moving forward Yeah, so it's purposeful drilling. It's not just a purposeful training Not just yeah, I trained today. Yeah, there's a reason behind it. Yeah Yeah, we only have so much time when you when you really get locked in on a goal Yeah, and you really get focused on on in my case building my business. Yes, right? I don't have time. Yeah, I'll have free time. Yeah So if I'm going through a lot of time to do something these have a purpose, right? But that also allows me to stay on track, right? And for other people who have more free time or spare time then Maybe that's not as serious of an issue for them or maybe they don't look at it as serious But at the same time like where are you spending, you know, where are you spending your your man hours, right? Are you watching, you know three hours of Netflix every night or do you watch a Netflix show? But you're reading for two hours. Yeah, I mean like are you building yourself, right? Or are you just entertaining yourself and there's time for entertainment But at the same time if we're trying to build a strong individual, yeah, right? Your time is extremely valuable. Yeah You have a unique background and there are people that are watching this program That don't know you share a little bit about your background. So my background I Joined the Navy after high school and went straight into the SEAL teams and I did that for about six years and Then due to a medical condition that I developed on deployment I was basically pushed out of the Navy and I couldn't hold my SEAL status anymore due to not being able to pass my physical so now I teach so now on the civilian side I work with you know the individuals and I work with law enforcement agencies and contractors and we train them in Anything from firearms training to we work with the canine units We do combatives and fitness and that's more program the full spectrum warrior kind of encompasses a lot of that and then we do a Lot of personal development stuff as well, you know helping build leaders and and strong teams working with men and women Yeah, yeah, actually we work a lot with with women as well. Is that right? Yeah Women on the range women on the mat. Yep. Is there a difference? Versus women on the range versus the mat or women versus men women versus men. Yeah, what I find is There's a lot of women who want to shoot There's a lot of women who want to learn to defend themselves a lot of times entering that environment. They feel like They're going to be judged or they feel like they're gonna be out of place with all the men there So a lot of times when we do have the women a lot of times is on private events Mm-hmm, so we have a lot of clients that we have come out to our training facility and we do Private training experiences for them, which will be anywhere from the firearms training to the combatives and the fitness a Lot of times we we encompass all of that into those training seminars But they want to learn they want to know how to defend themselves. They want to be confident They own firearms. They want to go to protect themselves, right? So there's a lot of that You know the same protecting nature that the men have for their wives or their family You know the women have for the children. Yeah, right and we also have women who are trying to get into certain job Job environments that Need those qualifications sure and they come to us to make sure that when they go to do that they can pass those qualifications Okay. Yeah, okay. That's cool. Tell me about full spectrum warrior So full spectrum word has been in my training philosophy I have multiple companies and the one thing that was constantly bringing them all together was the philosophy, right? so We started out when I got out of the Navy was of Went into personal training while I was trying to figure out, you know, because I wasn't planning on getting out I kind of got pushed out and I was like crap. What do I do now? Yeah, so I was like, well I'll just be a personal trainer while I figure things out and The company started is trying to fitness and then I was a tie boxer for many years So I started working in training in a tie boxing gym while personal training and through the tie boxing I met a bunch of police officers who were working at the sniper school and also Working with a lot of the SWAT teams in the tri-state area so then got invited to come out and oversee some of their training see if I could add a couple tips and And things of that nature and I did I went out. I went to the sniper school I went and worked with some of the assault teams and They liked what I had to say they liked my training style and that started turning into more of a thing and One of the big things that I was constantly, you know getting with a lot of these guys not just the The police officers, but I was working with firefighters as well And we had a lot of guys who were out of shape who had a hard time doing different movements of Maybe going from standing to kneeling or a prone position right because it maybe they had bad knees or whatever and I started talking to them about what in my mind I envisioned as a full-spectrum warrior, which is You can't just get good at shooting the gun and neglect the fact that you have a very physical job Yeah, you can't put all of your Reliability in a piece of equipment when you are the foundation that the equipment is driven from right does it make sense? Yeah, so our foundation is us first Yeah, so in the full-spectrum warrior training philosophy I was coaching these guys on the aspect of we need to be healthy Right and in our health Allows us to then go like health versus like diet And then that brings us into the fitness realm And the fitness is in my aspect is movement whether we're moving weight Whether we're moving ourselves, right? We have to have the ability to move. Yes with the ability to move We also need to have the ability to defend ourselves Right and that brings us into the combative side of the house Once we have a foundation in health fitness or movement and combatives We can now integrate weapons systems that we can now utilize as our modern-day sword Right and that would be mostly firearms and other technical things and technology and whatnot Right, but in my aspect the technology comes last Now most people come to me At the technical side because they want to learn to shoot better Run their equipment better and all that kind of stuff and then what we want to wind up doing is reverse engineering everything They come to us wanting the final product and it's like once they're there. They're like, oh man. I can't really move Okay, well, let me show you some movement techniques and we developed something called our combat mobility system So we started to work with these guys to get them to move more efficiently Right have more streamlined movements based on their limitations And you got a reverse engineer that will to do this we need to set up a fitness routine Maybe you need to lose some weight. Here's a health program You know I mean and um, but then with all that we have a whole leadership program to develop The individual on the personal side to build them into a team player a leader a good communicator Right because otherwise We're just going to train a meathead and that's not what my goal is my goal is to build, you know proactive thinkers Not only for the family but also for the for the tactical workspace That was a lot Is this is this for uh, is this like one-on-one or is it uh groups? Is it once a week? Is it a boot camp? Uh, a lot of our training is customized Uh to the actual client. Yeah, we have some courses that we run that are open to the public And will maybe be a one to three day open public class. Yeah In all those different topics that we're talking about But a lot of times what we will do is we'll go in and work with a different over the police department With their SWAT team or with their patrol officers and based on what that department needs at that time, I'll Uh develop a curriculum specifically for them Then we have a lot of clients who will come out to do private or small group training Right and they'll come out to our ranch. We have a 55-acre ranch in uh central florida here and they'll come to us and You know that could be anywhere. We've had people come from one day. We've had people come for 10 days Right just depending on what it is that they want to train And again, we make a we have a bunch of course outlines that are like General guidelines of topics But each client that comes out each group we work with we take that general guideline concept And we custom tailor it for the specific needs of that client to people graduate from the program Is there a certain competency level do I have to pass a test? How do you know when someone Is success has successfully completed The course I don't know if anyone's ever everyone ever really completes because this is a lifelong process Yeah, we're always like I'm still trying to improve myself. I'm not a finished product. You know, so What we call it is sustainment training. You know what I mean? So When the police send me their snipers, I'm not certifying their snipers I'm going to challenge their snipers offer them different Uh training opportunities and continue to sharpen them into better snipers Right, not that I know everything But I can take them from where they're at and then challenge them and make them better With the individual a lot of the things that we can do is we can measure it Visually just by when you show up. It's like, okay, let's see where you're at I'm going to give you a couple ideas. So you're being safe. You don't hurt anyone But let's have you come out to the range. Let me see how you want to shoot Right and we watch them shoot and we see how they do be like, okay, cool. I watch how they move Let's take a look at this Here's some movement exercises. Here's some fitness exercise. We're new to do correctional Like there's things in your movement that are off. Let's correct that We make the corrections to the body, right? And then we also make corrections to their Shooting fundamentals. We watch the results on the on the target But a lot of it's not just making them shoot more accurately It's giving them more spatial awareness more body awareness Allow them to start moving in a 360 degree environment like they would in their in their home Right in the in a parking lot or anything of that nature if they're a concealed carry holder You know a lot of the other firearms instructors and I'm not saying the wrong It's just we just have a different opinion on on how we visualize Developing someone Many people say if you're going to learn to shoot before you should ever shoot and move Right before you should ever be turning with a gun in your hand and doing any 360 thing That's saved that's reserved for the experts. Yeah, right So my argument to that is you pretty much never wind up in a position where you have the opportunity To train in a 360 degree environment because you're never ready You know what I mean? But the problem that I find is but that person already bought a gun And they're carrying it every day anyway So for us to say you have to perfect the three point shot and basketball And be able to hit eight for ten Three pointers in a row consistently every time You know what I mean before we teach you how to dribble and move the ball up and down the court Like I think the two of these things need to be developed at the same time So it's not just improving your accuracy, but it's improving their weapons handling skills and their competency and from uh familiar out familiar out of It's the end of a long day. There's always killing me this earlier to say this one fucking word has been crushing me Right, you got what I'm saying. I do right. So we get them more familiar with the gun. We get them better at handling the gun right and give them better awareness of uh manipulating this piece of equipment At the same time that they were developing their fundamentals to shoot more accurately And what happens is you see this amount of stress come off and you see all the dots getting connected And I've had police officers come out and train with us who have been on the department for 16 years And they're like holy crap. I've learned more in the last two days than I haven't 16 years And it's not that I'm you know necessarily bringing them anything That Is so new that I invented as much as I'm finally giving them the opportunity to move with the weapon the way They should be moving and we're connecting the dots between their fitness routine Um our mobility and movement system along with the fundamentals of shooting Yeah, and now they're starting to understand how to actually move through a space with their weapon out of a holster Confidently, right? So there's different ways we can measure it, right? But it's not just on the scoreboard, right? It's also in their their um building their own confidence and and Of I'm not even trying to say that word again, right? Right. It's building their confidence to to move in that space. Okay. You know what I mean Sometimes I watch this youtube channel called police activity and I'll tell you it's all it is is just Body camera videos and it's interesting watching them move. Yep video doesn't lie. Yep Do you use video? To uh show men how they're moving and and play back and all that. Yeah, we film that We film the clients many times doing the training because what what we'll tell them they're doing They can't see it when they're doing it. Yeah, right and for us watching it's pretty obvious Yeah, they're like that doesn't feel like what I was doing So we film we go we'll look here come watch this video and then you can see and we can critique and and um And look over that one of the things with watching those police videos that you're talking about is you get to see a lot of natural reactions. So there's a lot of In our industry of you never do this, right kind of things And I break a lot of those Never do this rules in our training because when we watch those videos time and time again You see the natural reaction is to do just that For example walking backwards They'll say you never walk backwards and i'm like, okay. Well, I can go watch You know 500 street fighting videos and you're gonna see Hundreds of people at some point in time moving backwards based on The complexity of the fight you watch these people with the patrol officers getting the exchanges, right and you see them Moving backwards, right? I see them moving backwards and the percentage of times I see them tripping and falling moving backwards versus them moving backwards And not tripping falling it is much higher of them not tripping and falling but the risk is there You know what I mean? And it's like, okay. Well, just because the risk is there doesn't mean we don't do it We understand the risk is there. That's why we train it more But for you to take out an entire direction of movement From this situation from the option like taking away that option for them to move In my opinion, um, I don't I don't like to neglect that part of the training So there's a lot of things like that that we learned from the videos One for correcting the the students but also going like I know like safety practice says we shouldn't But the reality reality of it is You're probably going to do something similar to this. So let's fine tune it now So when you actually go do this by reaction, we can do it better You know what I mean? So there we use videos for many different aspects of it So this is the the second 21 convention that you're part of? Yeah, the first one was the uh, the father's one. Okay and What are your thoughts about the 21 convention and the direction you see it going in and Your overall impressions you came back. Yeah, I came back. I think that the um I think this is a definitely a place that's needed. You know, I mean and We see Just the the society really pushing back hard on allowing men to be masculine. Yeah, right and really just men being men You know what I mean? And without having to paint all this stuff to be like macho Uh bravado like bullshit. It's just There's a lot of things that You know that is being pushed back against And there's really no reason why it should be being pushed against sure, you know, I mean and it's just get at this point He's just getting freaking ridiculous um So the the conference I think plays a very important role. I think there's a very important space for it um honestly when I first started looking at it and watching some of the The talks and just seeing some of the controversy behind it My fear was for the convention that it was going to wind up swinging so far The pendulum was going to swing so far that it was basically going to turn into the Men's version of the feminist movement. Ah, yeah, you know what I mean? I was like, I hope it doesn't go that direction Right. It would be very easy when we go These people are so crazy, right that it would go over here and the responses is the complete other side Yeah, so, um Coming here this time and and hearing from some of the speakers and just seeing what the overall theme was Uh, I was Very pleased to see That it wasn't that. Yeah, you know, yeah, because the last one the the first one I was at was the father's The the father's edition. Yeah, so I'm like, okay. Well, maybe this one's a little bit toned back because it's the father's edition You know, let's see what the general public Men's one is like, you know, I mean because there's because there's so much controversy online and um, but at the same time I came back because I believe there's a lot of men who need to hear the stuff that was being taught Yeah, you know, I mean, and I know there's a lot of men who haven't had good father figures Or have had the wrong upbringing who need to be led in a direction, right that That needs that guidance. Yeah, I mean, I came from what I think is a good family and I still need that guidance Sure I was still searching for that in my mid 20s, you know, almost till 30 Sure, and I'm still trying to build myself and improve myself But even at the SEAL teams, right, I was telling someone this earlier today I got to the SEAL teams looking for direction I was just like this this energy going all this different places that need to be harnessed and it was harnessed to an extent Right, but what I found when I was there was There's a lot of guys in the military that are really good warfighters But they're still really lost individuals So we got a bunch of broken dudes lost dudes coaching another bunch of broken dudes and lost dudes Right. I'm not speaking for everyone, but here's a simple example You're in the military you've been in the military for 5 years 10 years and you get your re-enlistment bonus from $40,000 And then what do you do next thing you have the dude rolls up to work with a new $60,000 truck You know what I mean? Yeah, who's coaching this dude, right? Why is a fucking grown man who's fighting for our country and all this kind of stuff, right? Taking a $40,000 bonus check and putting himself $20,000 in debt Plus interest. Yeah, you know what I mean? And there was a lot of guys who just didn't have That mentorship whether it was from a spiritual standpoint a relationship standpoint You know the divorce rate within the the SEAL teams like 80 percent 85 percent So who's coaching us on you know, like I'm not trying to throw our guys under the bus But at the same time, you know, I mean, there's a there's Of a desperate need For men to be leading men Right To develop them into You know their full potential. Yeah, whether it's through Spiritual whether it's through finances whether it's through relationships You know, I mean because we got the war fighting thing down. Yeah, you know, I mean these guys are awesome at that They're they're you know great examples of a warrior culture But there's still so many other aspects to our life that brings in all this outside chaos And stress and frustration Right because there's no one coaching Really effectively in those areas. I should say no one but like generally speaking, you know, I mean that was just my observation I've been out for a little bit. Maybe it's changed. But yeah So That's why I think this is an important conference because I think this provides something That can provide a lot of value to many men across the country So the United States just had some kind of victory in the Middle East with Taking out some ISIS persons. Is that correct? I believe so. Yes. And was that part of the navy seal Honestly, I I don't know. I haven't heard anything. I was here at the conference today when The headlines started coming out. So at this point, I have kind of just what everyone else has right I haven't um spoke with anyone or or gotten any information on that other than what the headlines say. Yeah, okay Yeah, how can people find you? We're online. We have a website called fullspectrumwarrior.us Soon we're launching our new updated website, which will be fullspectrumwarriors.com We're on instagram, which is full spectrum warrior usa And uh, yeah, those are those are two great spots to find us. Great. Cool. Excellent. Yeah, thank you Thank you so much. Thank you What was your experience so far with the 21 convention? Oh, I was dead. I was dead Professional all across the board really good energy with a lot of people and uh, I just like because it's very positive Positive direction this uh, george. This is this has been a first-class event. It's fantastic. You guys run a really tight ship I've been to a lot of conventions over the course of my business career And I can tell when things are well run and when things aren't and this is a very well run operation I was very impressed. It's pretty incredible to see where anthony's brought it Especially from last year which was my first year here to see the the upgrades he's made. It's been incredible I've got my notebook and with every speaker. I've written down about two or three lines Under each of the speakers of just just the key prime stuff that I got. That's good. That's great It's very surreal man. I'm really enjoying it. I'm happy to live in such an era Where is such a thing like this is possible? I have never seen a group of guys like this a group of 200 men were focused Squared away and working on their values just never met a bigger group of wonderful guys It's kind of neat because I've been to a fair amount of conventions in my day But you never see one where the guys like uh here you can just see ed ladamore talking to tanner about boxing Yeah, you just sit down and then you tell your boxing experiences. Everybody's kind of pinging off each other It's yeah, it has been fantastic And it's been four days of guys all on the same page working the same direction fascinating meaning some of the people Hearing their stories. Yep. You got people traveling from other parts of the world to come here just to see some of the speakers That's amazing. I think it's impressed me. Everybody here is very serious. Yeah, they're taking it. You know close to their heart What a great convention. Thanks, George