 Okay, cool. So when it comes down to it, man, like that's why like a lot of this stuff, it applies for any business, like your sneaker business, your wholesale business, any kind of business, any, any small business owner where we're trying to, you know, run an advertisement to get someone to click on it. And, and, and normally that upfront offer is something for free, something of value, something for free, and that can apply for anything, man. Like the skills that you have right now, man, I'm telling you right now, Ethan, the skills that you have, you can go, you can literally go and approach any small business owner in your town and and run Facebook ads for them and capture leads and they'll pay you a handsome amount every month to do it. Because all it comes down to for any business, if you're a yoga studio, a coffee shop, a local gym, a local private small dentist, a local chiropractor, it doesn't matter like any small business owner. Here's what we're doing. We're running a Facebook ad. We're getting them to click on an offer and we're giving them something of value for free. In this case, it's a it's a it's a PDF. And again, so apply that to anything if it was a yoga studio. Okay, click on my ad, go to my landing page and download your free seven day pass. Right. So you can apply that for a coffee shop, click on the ad, go to the landing page and download your free coffee, your first free coffee on us. Download click on our landing page and opt in and download now. It's the same strategy for everything. So, so, so once they do that, in your case, once I go to your landing page, I enter my name and email. And I and I download your free PDF. I then come to your thank you page. This thank you page is your money. This right here is your money. So, so, again, depending on your business, but every business, it's all the same. We all have that next thing to sell them. So, so in that in this case, for example, I go to your thank you page. What are you really trying to do what your main objective, like in your case, your main objective is to get me on the phone. Yes, like you'd love to talk to me like if I'm a homeowner and I and I just I just opted in to download your seller guide or whatever it is 10 tips to sell my home for cash fast, whatever it is. If I'm downloading that then obviously that's my interest. So I opt in. I come to your thank you page. Tell me what I need to do next. So you're so close. Watch video on what to do next. So when you get to this page, again, a yoga studio, a gym, whatever in your case, wholesaling. Okay, great. Tell me what to do next. So in this video, there's four points for bullet points to always hit on. And again, it applies for many, many different businesses all the same. Number one, I'm thanking you, right? So that's what you're probably doing in this video. Number one, thank you for downloading your free PDF. In this PDF I cover this, this, this and this is going to help you sell your home fast for cash. By the way, let me introduce myself. My name is Ethan. And that's when you go. That's number two. So number two, number one, thanking them. Number two is introducing yourself. A brief introduction. And then number three is telling them to check their email. And there's psychological effects to me. It's a psychology thing when I'm telling you to check your email because now I'm getting you in the habit of checking your email and it only takes one. So I'm telling you, go check your email. I just emailed you your PDF. And by the way, make sure you look out for my future emails because over the next few days I'm going to be educating you on what it takes to sell your home fast for cash. So don't miss an email. Right. So that's number three bullet point. Number three is I'm already training you to check your inbox. Look for my emails. I got a ton of value coming your way. And then number four, number four is the money shot. Number four is the money bullet point. Number four is telling them what to do next. What's the objective? What is your objective? Your objective is to get me on the phone. So tell me that number four is to is to tell me to click the button below. So scroll down. There needs to be a button right below this video. So, so the, yeah, I'm going to add an actual link right here. Yeah, we're going to add a check. Okay. So what we're what we want to do is we want to number four bullet point is to schedule a call. Again, this applies for either those businesses that are looking to get someone to schedule the call, like I'm in the business of getting people to schedule the call. You're in the business of getting people to schedule the call. If you're if you were in the business to make a sell. Okay, so I just, I just, I just got you to download a free coupon for seven days of our local gym. All right, but the moment you opt in and the moment you, you enter your name and email and you come to this thank you page on this thank you page. It's going to be a video of me. Number one, thanking you. Number two, introducing myself. Number three telling you to check your email and number four, giving you a one time offer. So if I was looking for appointments, I'm going to get you to click the button to schedule a call. If I'm selling something, I'm going to give you that one time offer right now. And by the way, for those who just downloaded our seven day pass to our local gym, what we're doing for a special one time January offer is normally our packages are $99 a month for our newest gym and and and you guys are going to love it. But because you got this far and download your free seven days, what we want to offer you one time is a one time $47 where you get month to month for the next 12 months. Right. You see how I'm trying to sell you something now and I'm giving you a one time offer on this thank you page. So in your case, you're not you're not selling anything but if you were, again, a coffee shop, a freaking whatever bro, the skills that I'm going to equip you with, you can literally go and apply that for any small business owner from this point on. The skills that you should now have, you should never be broke, because at your age, you can literally go to a local business owner and run Facebook ads and capture leads for them, and they'll pay you anywhere from 1000 of 1500 a month to do that. You know, so, so that's why this right here landing page. Thank you page, or it's super powerful so so in your case what we want to do is we want to add a button, and we want to we want to add a calendar we want to tie the calendar to that button. So, so let's let's look for buttons to the left I think it's under components. And let's just, let's just add a button and we'll let's put the button above check your email. So click on buttons, and then just grab, grab any of the different designs. Is it here or is it in. Yes, it's an icon. No it might be section actually right there right buttons buttons. Yeah so you got different styles, you know, you can choose from any of them. So this one looks good. Yeah so click drag and put it above check your email. Try to do that. Oh, oh you don't have a you don't have a mouse huh. Yeah I'm trying to figure out what's wrong with it. It's, it's just not here. Yeah my cursor. Okay. Well, here's what I can do let me let me share my screen and I'll just show you how to do it. Okay. So let me know if you can. Let me know if you can see my screen. Yes, yes I can see your screen. Okay cool so let me let me log in real quick and let me show you how simple this is. Oh, I also think that our last video I never got the email for the recording. For our last video. Okay, our last medium. Yeah, let's get over to you. Okay. So this is this is like for example like the link that's in my description of my YouTube videos for example. Right this is this is the simple landing page. And all I'm doing in this case is I'm giving a free cheat sheet for Facebook ads like I just I just made a quick PDF and laid out all the different custom audiences and custom conversions. That are important for any business to set up right so here's my basic landing page this is what people seeing in my YouTube descriptions fb ad fb ads cheat sheet. com they come here right simple simple landing page they click download they download and then they go to a thank you page. Right this is the thank you page over here. So this right here is what I wanted to show you and it's just a simple button. And what I have set up is, I have a delay by just like a couple minutes. So when you come here when you opt in, and you you come to this thank you page. It's me on video. It's me on video thank you for downloading your free cheat sheet. Watch this video if you want to capture more leads make more cells and build a huge business without blowing your money on Facebook ads that don't work. So simple simple video and then right below it is a button to schedule a call. So in the video I'm telling them thank you I'm introducing myself I'm telling them to check their email, and then I'm telling them to schedule a call. Now, I tend to talk a little bit more so this video is a little longer it's like seven minutes, but yeah, but that's the whole point of it. See so and at the end I'm telling them to click the button to schedule a call and then down here just some testimonials. And then and then here's just like a little little, you know, bio on me. And then and then that's it and then but but again my whole my whole point of telling you all this stuff is that the objective, the call to action. That's on the thank you page and that's in your case and in my case it's to click and schedule a call. So that's what you want to do is you want to simply come into the page let me show you how to do it. You just simply click come in, click on edit. And then all you're going to do is simply go back to the buttons, you'll drag over a button, and then you'll link it to a to to your cartridge calendar. That's it. So. And when you drag over that button. Sometimes it's it's it's not aligned. So you'll just want to align it you'll be maybe you'll be to the left. So you'll just want to align it so it's it's it's centered. And I'll show you how to do that so right below right below that video. Here, here's my here's my button right so let me go back up. All I'm going to do is I'm going to hover over the button. Once I drag it at it, and then I want to align so again, when you drag it over it might be to the left. So just open it up, and then click on a line right here at the bottom. So you'll center it so. So just make sure you hit center and then apply. And then all I'm going to do is I'm going to come up to the link, and I'm going to scroll down and link it to a cartridge calendar and then just choose my calendar. And then I use an overlay pop up. So you can just use that one. And now that that allows them to just simply click in that calendar pops up. Okay, yeah, yeah, they may not want to go to a separate page or something for it right. You can just simply leave them on the same page, leave them on the same page and allow them to just simply pop up that calendar from there. Yeah. Yeah, that makes sense. Sorry, I couldn't be more helpful today to see my stuff. What's that. I'm sorry I just wasn't prepared enough for some. It's all good, bro. It's all good. It's all good. So, so what you'll want to do is just test, just test the funnel, you know, make sure, make sure that that email comes to you make sure that everything in the email is okay that first welcome email, you know obviously it's the most important, you know the moment they opt in. If I was to like change the thank you video put the put, you know, connect it to the calendar and all that stuff. Do for emails, and I'm trying to think get the rest of the pictures and all that stuff done for the ebook I would, we could go ahead and then next meeting start running ads. Yes dude, heck yeah. That's all that's all that's all that's all there is to it is just making sure that the landing pages is up to up to par and the thank you page and those emails, you know, are ready to go out that's that's it and surely again it's not all the video emails that will come over time, but at least put together like, at least put together like, like a few of them, you know, like, like a few of them, you know, so. Yeah, because because again in the, the reason why that's so important the reason why your emails are so important is because X amount of people are going to let's just call it let's just call it freakin let's call it freakin what it is let's call it let's call it freakin let's call it let's call it what it let's let's call it let's call it two out of every 10. Let's call it two out of every 10 to out of every 10 people who land on that thank you page schedule a call. And the other eight that do not your whole objective is to get them to schedule a call via email. That's why the emails are so important because I'm not just sending you emails for the hell of it. I am sending you emails very specifically to get you to schedule a call. So, for example, in the emails in the emails what you want to touch on is the PDF. So what they just downloaded what they just downloaded is what you should be touching on in the emails. So, if it's a if it's 10 tips. Okay, over the next 10 days, break down each tip. And how, how far in the sequence should I make it to where they get the next email. Should it be like every other day or very, very good question. Yeah, do it every other day. Every other day. Okay. Yeah, every other day do it every other day. Let me let me just show you like let me show you like one of my sequences. This is for like my clients like my actual like real estate agent clients like that's what I do, you know, full time is I teach real estate agents how to do all this stuff. It wasn't until I really it wasn't until my my YouTube channel, you know, started getting some momentum where different businesses started hitting me up and I'm like man. The same stuff I teach real estate agents, it applies for any business. That's why that's why I started teaching other people that's why I'm teaching you, you know, because it's the same, it's the same for every business but but in this case, what I have set up is, is I have like for example so when I onboard a social media client a real estate agent that I'm actually going to be helping a lot. I onboard them and they'll get one, two, three, four, five, six, seven, eight emails, they'll get eight emails and I spread mine out over five days because this is not a, this is not a lead that I'm trying to get that it is a lead that I'm trying to upsell and help them with something more, but it's a lead that already gave me money like they already gave me money up front. So I don't need to bombard them with emails every damn day, you know what I mean so I'll just spread out the emails and then and then and then nurture the lead that way so I'm spreading mine out every five days because the only people that are on this list is literally someone who just gave me their credit card number five minutes ago. So it's a different, it's a different type of nurture it's a different type of lead, it's already a client, but but it's the same thing it's the same same thing so so just wanted to say hello have and then from from the second email and on. I'm educating them on what's next. So, so in your PDF, you know what, let me show you a better example, let me show you my actual PDF. Let me show you my actual ebook. This is my my my ebook that I again that I have set up for real estate agents, but it's this one down here. It's the five steps. So this one right here is this is what I started with a couple years ago I don't really market it in fact I'm getting I'm getting ready to start running ads to it. Again, I haven't ran ads to it for about a year, because I'm just on to other stuff now but I'm going back to running ads for this PDF. And it's the same thing. Once you download my PDF, then you go to my thank you page where it's me giving the five bullet point or the four bullet points, thanking them, introducing myself telling them to check their email, because I just emailed it to him, and then number four, telling them to click the button below to schedule a call. The two people who schedule a call out of 10. All will will be you know it'll be an appointment, but the other eight, those are the people that are going to be in my sequence. So in my book in my PDF. I'm talking about five steps. I'm talking about five steps to implement on social media to capture more leads and build your personal brand fast. So the moment you download my book. You're now in my email sequence, and immediately you're going to get an email to download the book. But one day later, one day later, I'm going to start educating you on each step. And so, when it comes to the emails. All I'm doing is I'm just explaining a little bit about what step one is, and then I'm directing you to a video. So, so, so for example, here is the. Okay, and it says on the recipients of I guess you can put a tag in there that says anyone that is a, you know, an already client you don't send them that that email right and yes now you're learning. That's why the tags are so important. Let me go back. Yeah, that's why the tags are so important. In the recipients. Yeah, if you if you because again my whole objective with the actual with the actual email sequence my whole objective is to get you to schedule a call. But yeah if you're already a client, like that's why right here look so let's let's change this let's change this. If you're already a client's not anyone reaching this step I'm glad you brought this up. I'm glad you really mass push this again. This is very important for me so I'm glad you brought this up. If you're already a client but you happen to go download my book. Like in my emails my emails are designed to get you to schedule a call. Right so I don't I don't need you to do that so so this is only going to go to this. Does not have tag so it's going to be does not have tag. So if they do not have inspired digital if they do not have. Actually it's going to be Facebook ads for beginners. So if they do not have the coaching client if they do not have that tag, send them this email. Or, or if they do not have, if they do not have, let's go down to my clients, if they do not have this tag, then send them this email. Right. Okay, yeah. So that right there that's why tags are so important that's why I love culture all this automation is so so important. And most softwares don't don't don't don't have all this. So this is this is my blueprint right here. The people who are going to receive these emails. This is the recipients, they do not have the coaching client tag and they do not have the, the client tag. I click on edit and now those two tags apply to the recipients, and that's who will start getting these emails. So, so again back to the email real quick and then and then I can end it here, or and then whatever you got but but I wanted to show you this because this is super important because yeah this is where you're at you want to finish these emails real quick, but at least you down. So, so in my case, it's a five step. It I'm teaching five steps in my ebook. So, so email number two, hope you're well and crushing it today. In chapter four of the social real estate agent, I'm sharing with you the top five steps. Jack, even if you think you're a super master black belt social media marketing ninja 99% of agents miss this step out of my 5000 friends, you know on my personal page for 9999 or real estate agents trust me when I say this everyone misses this step. I truly believe it's super important when it comes to your social media branding and that's why it's step one watch the video here. So what I'm doing is I'm just explaining a little bit in that email via texts. And then my whole objective is to get them to click and watch my video. And so here right here. Let me get this link. This right here all they do is they click on it. And then I take them out to another cartridge page. And this is where now, again, the eight out of 10 that did not schedule a call with you on the thank you page. The whole purpose of these emails is to now get them to schedule a call. So I just take it up a few notches and actually do it in video. So rather than writing you a long ass boring email. I know everyone rather watch a video. So that's what I'm doing. I'm taking you out. Where would you, where would you upload the video in the car truck? Where would I. Yeah, right over here. So you just simply the same way you did your thank you video right over here to my videos. Oh, okay. Yeah, so did you upload your thank you video here. Yes, yes, I did I just didn't know. Yeah, if it was going to go to a separate Carter page when you click on that in the email or yes yes it goes to a separate Carter page. So for example, this is my whole funnel. So if I go to if I go to my book, this is my book funnel. So I took it you went to my landing page you downloaded you downloaded the book you then go to my thank you page. Which is actually this one you go to my thank you page and you watch the video. Some are going to schedule a call right away and most are not. And so the ones that are not they're now in my sequence. And so now they're getting this page email number two. Because email number one was the email with their link to download and in that first email the one that goes out immediately. I'm not trying to get them to schedule a call right there they already got a chance to schedule a call on the thank you page. They didn't do it there. Okay, well ease up. Simply email them what they wanted. And that's it. But the very next day. That's when step one of five starts. So the very next day now I'm shooting for the appointment. You know, so so I'm sending them in the email what click here to watch my newest video. And all I'm doing is I'm taking them out to this page. And then in a couple days later, I sent them out to step two or five a couple days later, step three or five right so all I'm doing is I'm taking them to a separate page. And this happens to be a YouTube video but but in your case it could just you could just upload it a cartridge. I have it on my YouTube channel because I'm building a YouTube channel so I'm just you know I just have the damn video here on my YouTube but but all I'm doing is I'm taking them out to a YouTube channel. And the reason for it is because three reasons. Number one on Facebook pixeling you. That's number one on Facebook pixeling you. Number two, I'm able to keep your attention on this one video. The attention if I if I linked you out to my YouTube channel. Before you know it, you're watching you know you're coming I link you out to the video, even though it is my YouTube video. I'm linking you out to my YouTube channel I'm linking you out to a cartridge page because if I linked you out to my YouTube channel. Before you know it you'd be watching videos on Ben Shapiro. You know I mean like, because now you're over here and now freaking, you know, everything is so freaking overwhelming. So I want your attention I need your attention so it's this one video that you can click on and I can at least keep your attention a little longer. Yeah, you know that's number two the attention, but number three, it's the button. So my whole objective man in that email sequence from from step one to step five is to simply get you to a page to have you watch a video where visually and verbally telling you about that tip, but also telling you to schedule a call. So in your emails, you're either that's why I think video is powerful man because you're going to have to write all that shit out in a damn email to get me to schedule a call. So you better you better be very, very good at copywriting, because it's going to be that's going to be a very, very freaking detailed text based email, or you just keep it simple. Write a couple of sentences and link me to a video and tell me in your video. Tell me to schedule a call in your video tell me about tip one in your video. Let me see the real Ethan. Right. Yeah, yeah, that right there's powerful bro like that's powerful like before you know it people that yeah the people that did not schedule a call with you on the on the thank you page. A few emails down the line, because they're actually enjoying your videos because you're actually bringing education and you're bringing value and you're not just pitching these videos are not pitching I'm not pitching you shit. I'm educating you I'm teaching you what the damn step is, and because I'm an entrepreneur and because this is my business and because I'm a freaking closer. I already know that you're not going to be able to do it yourself. So why don't you click the button below and schedule a call. Right. So, so in your case you're educating me on what to do but it's not like a homeowner is going to sell their house on their own, right they need you. So educate them tell them everything about the the freaking ins and outs bro don't hold anything back in your content. Don't hold anything back. Tell, tell them everything about about the process. And you just need to know the fact that they're not going to be able to do any of that any of that without you. You know what I mean. So, so at the end of the day people are going to love the fact that you are transparent and that you're laying it out on the table, and that's why they're going to want to work with you. Because everything you're teaching them, they're not going to be able to do themselves, they're going to know that they need you. So they're going to end up coming over here. Man I keep seeing this guy's video I like this guy let me let me let me let me schedule a call and talk to him. You know and then they end up scheduling a call. The sequence man the sequence. How did you put yourself like up in the corner like that. No, back on the video. Yeah, like this and then you were able to see your screen did you do this with like a dove or something. No do that zoom bro zoom. You just go into zooming you just you just share your screen. And then and then, you know you go on video obviously and then you just you know, move the little square. Because I don't have to have anyone in your meeting to just go ahead and record this. No hell no I all my damn videos are on zoom this way. Oh, okay myself. Yeah dude all my videos zoom I use the free account. And I just share my screen I go on video and I, and then you have the ability to move. Like I could have moved my picture I could have put that anywhere on the screen but I put it up in the top right. So because because if you look at it, the positioning of the top right. It looks that it looks like I'm looking at what you're looking at. Yes, yeah, yeah I like that I just wanted to yeah I wasn't sure how you did it I tried to do the thank you video or one video like that I posted to Facebook. And I didn't know how to do it. I'm sure for sure just move that move move your move your square move your your picture or your yeah move your move your move you up to the top right and and yeah man. Just explain what's on your screen and, and that's what I would do that's why in real estate bro like there's so much you could talk about. But again, stay on topic stay on the topic of selling stay on the topic of cash stay on that topic don't don't start educating people on all kinds of other things in real estate there's so much to know in real estate. Like, yeah, don't talk about crazy things like, like, like foreclosure or short sells don't educate me on anything else except for what the hell I opted in for. Yeah, yeah, that makes sense. You know so so so yeah so write up a few emails, get your thank you page video done, add a button. So so again if I go back to that. Yeah actually, yeah I already showed you the button so just add a button, link it to your calendar. And that's it dude once that PDF is done we go straight into freaking conversion ads and start getting people to download it. Yeah, that'd be awesome. Yeah, I can get those I can get the emails done and you know put a button on the thank you page, read you the thank you page, add pics to the video I can do that within like the next two days. Yeah dude, knock it out and then let's chat let's chat right after that. Okay, yeah. Yeah, I'm sorry I couldn't move or do anything but no bro I'm glad we covered this because this is what you need to know. Yeah, yeah. Yeah, I was really glad that we did this meeting. Yeah, thank you. And then and then you uploaded your your PDF to my memberships already right up here in the files. Um, no, it's not complete or it's not complete yet. I have to put pictures in there. Okay yeah yeah yeah cool. Yeah. Yeah, yeah, yeah, I have to put pictures in there and then he's not gotten back to me with the ebook cover yet but I use the exact same guy that you did. Oh awesome and awesome. Cool man. Okay yeah so once you get that back get the get add the pictures and add your contact information and all that stuff. And then, and then and then turn it into a PDF, and then just simply come over here to my memberships hit the green one upload and then just upload that file. Put it in the category, and then upload file, and then once you click on that's going to bring you over here and you just look for that PDF. Open and then it'll freaking add and then and then and then all you're going to do, all you're going to do next. Actually, yeah, let me cover this real quick. Once you have it up here, then you're going to get URL. And that's your link right there. That would be like you'll turn into a button or no no that's your just the link for the emails. Yeah that that no that's the link for the PDF. So so that's your link. Yeah yeah I'm just saying yeah that that would be the link that you would put in your emails though right. Yes. So yeah so for example, like let me go to let me see if I actually have that email here, because what I do, and this is something And I'm sure I actually I don't know if I covered this before. When someone opts into a landing page. Okay, when they go to your landing page they enter their name and email. There always needs to be an email that triggers immediately, no matter what business you're no matter what you're offering no matter what it is if you're getting someone to opt in. There should be an email that goes out immediately based on what they opted in for. So so in cartridge case, I can have that email go out immediately in the form. Or I can have that email go out immediately in the sequence. So if I have a sequence and I have 10 emails in that in that sequence I can have the one that goes out immediately email number one, email number one of 10. Yeah, makes sense. And that's what I normally do. So I normally will have that email, the first email that goes out immediately. I normally have that in the sequence. Okay, not in my forms I don't I don't send I guess the first one that you may should just be like an overarching beginning topic like it was in the ebook. No the first one is the is the ebook the first email is the link to download your PDF. The second email that goes out tomorrow. I'm already trying to get you to schedule a call. Okay, yeah, yeah, so my case stuff I'm already trying to put a link or trying to get them to go to their ebook in the thank you video to the what's that. I thought you were trying to get them to go to their ebook in the thank you video. So then once they open up their first email and they see their ebook. What else do you put in there. That's it in the in the email like for example here is my email. Here is the exact email that goes out instantly the moment you download my PDF I actually have it set up in my forms. Normally again I would have it in my sequences in my communications I'd have an email number one of 10 for example I would normally have the first email in the sequence. But in this case I have it in my form and that's perfect. I'm going to give you a perfect example here's the first email. So you download my book. Here's your download Ethan right I'm always using first name I'm always using the dynamic variable I copy this, and I'm trying to put their name all over the damn email I want to say their name 15 times. You know so that was another thing I was going to ask. Yeah, here's your download Ethan, and then Ethan, I cannot thank you enough I hope you enjoyed reading it as much as I enjoyed writing it for you. Read it ASAP so you can keep up with the training emails I have come in your way. These are the top five steps holding real realtors back from capturing leads and building a personal brand on social media. In the past 10 years I've literally spoken to thousands of brokers and agents and 99% miss these basics. Read the book and execute look out for my emails in the next few days. I'll be showing you via screen share the top five steps. Tomorrow will be the first email, and it'll be titled here step one of five chat soon click here to download. And then I also linked the image so I added I added the image and then I put the link right there. And then I have a button. I hit the button, and then boom, there goes my download link right there for the PDF. Yeah, yeah, yeah he talked about giving a 3D rendition. Yeah, awesome. Awesome. Yeah. So, so in this email, I'm not saying nothing about scheduling a call. I'm just bringing value. I'm just bringing value. I'm telling you to hey man. In the thank you page like have to be one of those dynamic variables. The when could you can you have like dynamic variables in the text that's on your thank you page. No, good question. Good question. No, you actually can't. I don't think you can know that that's a good question. Yeah, yeah, I don't think you can. Okay, okay, I just wanted to make sure. But yeah, that would definitely be in all of the emails for sure. Yeah, in the emails. So this goes out immediately. And then and then after this, you always want to hit save hit save hit save and next. And then and then once they they opt in, I'm tagging them. I'm subscribing them to a list. I don't subscribe into a sequence here. I don't do advanced automations there. Just save and next finish and then they receive that email instantly. And then tomorrow now my sequence begins. So it's now the sequence. And so in this sequence. Here is the book one right here in the sequence. Here's the starting role for the sequence. The starting role is anyone who I believe it's either opted in or is on that list, you can set it for however you want but normally I'll go list. So this right here, I think it is list. So if I click on edit, this is the starting role. Anyone who has subscribed to this list gets these emails. So they opt into the book. Instantly they're on that list. The sequence, the starting role reads it and anyone who has subscribed they're going to get these emails and I use I use subscribed because the reality is is that after a few emails, some people may unsubscribe by the time they get four email number four maybe maybe they don't like you maybe they just you know don't want your emails anymore so they go and unsubscribe. So the starting role is anyone who subscribed. So, so that that's why they'll get these and then I can go into the recipients and I can I can really filter it with the tags. How do they unsubscribe. What's that. How do they unsubscribe. Very good question at the very very bottom of any email. You'll have the ability to unsubscribe. So with cartridge the same at the at the very very bottom, they can click unsubscribe or they can or they can manage their their email settings I think it's nothing that we have to do personally it's just already there. Like it's already there in the in the email. Like it's on every like, like even open up open up one of open up the last email that I sent you and look at the very very bottom. Yeah, it should say something like unsubscribe or yeah any every email provider has that every email, not Gmail, not if you're sending personal email but any email from like an actual, you know, company or whatever like a business like an unsubscribe option at the bottom of every email. Yeah, and when you when you're building all these emails you just do it through my communications and then it's just the tags and the list that hold everything together you're not making it through an legit funnel though right or a campaign. What do you, well, what do you mean campaign as it's a sequence is is part of of the campaign a sequence is your is your automated emails that follow whatever campaign. You know it may have been so so if anything you want to you want to make sure you name them, name them correctly like the list, you want to make sure you name the list, what I would do is I would name the list. Exactly, what I'm naming the sequence. And then and then and then whatever that name is, I would also name it exactly as the category. So whatever that category is. I'm going to also name my sequence that I'm going to name my list that I'm going to name the tags that. So I'm going to I'm going to make sure everything is tight I'm going to make sure I don't miss anything. And that's what you want to do you want to start categorizing it by by by the names that you're giving everything makes sense. Yeah, yeah, I'm just yeah I'm just trying to think. Yeah, for me building these emails, I would just go into my communications though right. Yeah my communications to the left, and then you would go to. Right and you start building my first sequence sequence and then all you're going to do in your case your first one, you're going to click on the green button, you're going to name the sequence, and this public description is what they see at the is what they see if they go to unsubscribe. So, okay, if they go and click on unsubscribe at the bottom, this is a simple description of the email list that they were on. Yeah, okay. So all I'm going to do is I'm going to go through this thank you for downloading let's just name this demo. And then we create. So this sequence. Now I'm in the creation mode of it all so now see this is a whole another call right here. I might as well show you right now because this is where you're at. So now I'm in the actual building of it all. So I can go start and roll, and I'm going to go list anyone who is on this list, click on add, click on save. And then now I come over here to the top left. I don't need any of these right now. I'll teach you about all that other stuff later right now let's just focus on send email. So what I'm going to do is I'm going to click drag it and drop it right below I'm going to line it up I'm going to drop it and now I go into the building of it. So now, again, the first email. I would set up set up everything through the sequence don't do it to the form the first email I go that immediately do it right here. So email number one let this be the first email with the link to your PDF. This is right here so so in this case I'm going to go right after previous step. The moment they opt in, boom, they're going to get this first email right away. I leave all this as is I don't touch none of the day and time click on next communication first email. Because I I name the broadcast and I'll show you where this is at the communication, I name the communication, what I name the subject line of that email. So, so here's, here's your ebook. So if that's going to be the subject line of my email, that's what I normally name the broadcast under communications, I name it the same. I'll tell you why I'll tell you why. But here's next. Next, you want to make sure that this is your email. This is the email that's tied to to your cartridge account. So make sure that that's your, your email hit next. And then the recipients, the recipients, this right here, we already set the start and roll the start and roll was anyone who lands on that list. And so in this case, I'm going to make sure this is where I can put my tags if I wanted to this the recipients. So I can put my tags here. So does not have tag, and I'll go. Let's just go this one and we'll go coaching clients. Okay, so they, if they don't have that tag, then allow them to get these emails, and then hit next, and then we're going to go single email. Next, and then here goes the actual email. And now I'm in the email field. And so what I do, here's your dynamic variables right over here, I just copy and then, and then control V on a PC on a Mac, I don't know what your paste is on a Mac, but you can't just right click and paste you actually have to hit the keyboard. Okay. So whatever it is on Mac, however you paste, that's what you would do, you can just copy it and then paste it. And then what I do is I go into advanced. In advanced, you can come over here and you can look at full templates and you can just use any of these culture templates. And then you can just build around it if you want like you can, you can like I can click. I can drag I can drop. And then just change what you want. Yeah dude I can just change I could change everything I can change the color. I can change the image I can change 123 I can change. You told me that. Yeah, this looks so much easier and yeah dude. And then and then here's what happens I can I can link up all my social media icons, click on the pencil, and then and then put the URL to my link right there. And then change out the 2016 2021 right put the company put your company name. And then here's what I do. Once I complete the template, whether I'm using cartridge or I'm building my own I can come over here and I can build my own. I got all these headlines. I can I can click and drag it over. I can I can build around the cartridge template, whatever I can do everything. So many different things images buttons I can add a button click here to download your PDF like I can I can add everything I can hover over it I can change the color. I can change this right here. I can change the text. I can save the color. I can do all that in here. But here's what I do do for sure. Once I complete that first email. I want to save as template. Okay, and I'm going to use that same exact template for every video. Yes, for every email I mean every email for every email. That's what I do so now now as I go into email number two so let's finish this real quick so let's just hit next. And then we don't need any automation which we click create. And then we come down to the actual back to the dashboard and then I click I hover over the three dots. I hit activate. And then I connect the line just like that. And then up here at the top I can arrange items and line it up. That's email number one. I go to email number two I click and I drag it right below I want to park it right below and drop. And this is email number two. And now email number two. I'm going to wait a number of days. I want to wait one day, you know make this go out the next the following day. So wait one day and then send it out. And the next leave all that the same. The communication. This is going to be step number one. Yep, or number one. There you go step number one. And again match that with the title of the email. There's my email, and then, or there's my email address, and then the send if you can do the tags or you can go anyone reaching the step, and I just click add, and then I go. And then I go next, and then single email. Next. And then here goes the content. So now here's what I'm going to do. I'm going to go advanced step. Number one. I'm going to go advanced right here. And now I'm going to click design templates, my templates, and I'm going to drag over my template. That's awesome. And then just really is just build around it. That's all you know, build around it. And then I don't need to save anymore because you know I already saved it so I'll just continue to use it over and over and over and that's this one right here so in my case, you know I got this one. That's why in my emails, it's all about that branding man like in my emails. It's the same damn picture that you keep seeing, just like on my YouTube thumbnails, it's that same damn picture. And what I do is I just simply, and you can X out you know everything I can X out anything in the email. So let me just show you show you mine real quick. My template. Very simple, very simple, but So there's that and then my templates, and then I can I can get rid of the template if I don't want it like I don't need to save it I can just delete it. And then so here's my template just click drag. And then and then in my case, here's a video I just shot. Right so I'm always trying to get you to to a cartridge page to watch a video man, and that's right here so in the image, there's my image and then boom click on the edit, and there goes my page. So, so my whole thing is to get you to always click in my email to come to an actual page where on Facebook pixeling you. I keep your attention on this one video for as long as I can possibly keep your attention. And then I have a call to action button, getting you to schedule a call. Okay, yeah. So that's my email sequences man that's how I how I how I rock the emails because again, in your case in our case, it's I need to get you on the phone. So I'm going to do that via email and once you have a shitload of emails bro once you have people downloading your book, and people are really digging it. And you got you know freaking 100 people in the email sequence getting these daily emails on automation while you're in class. Like literally bro, these emails are automated while you're in class, you're going to be a class and having appointments scheduled. Yeah, that's the that's the goal, you know, totally bro that's that's the leverage. So you want to make sure that these sequences are up you want to make sure they don't end it don't just put seven put freaking 77. You know just keep adding to the damn list keep adding to the sequence keep coming up with new emails to add to their client they should keep getting it. Yeah bro until they're a client or they freaking unsubscribe. Yeah, you know. So, so work on that man and I'll be a message away get everything done and then let's chat in a couple days. Yeah, yeah, it shouldn't take me too long. Okay, sounds good to talk to you soon bro. Thank you so much. You're welcome.