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Published on Mar 26, 2013
Customers' constant connectivity through mobile has created new paths to purchase that start on their smartphones.They can call a business, download apps, look for store directions, buy on a mobile website or continue on a different website . As a marketers, it is key that you account for all these new types of conversion and understand the return on investment you're getting from your mobile efforts This video, "How they got there", is a short story told backwards that will show you 5 ways in which mobile can drive value for your business.