 What's up everybody once again is brand man Sean and this video is brought to you by brandmannetwork.com because I signed myself and as you can see I got a very special guest with me you guys some of y'all might remember Jio he's an artist also he's a teacher and we'll talk about how the fact that he's able to build and grow his artist career while he's teaching but you might remember him from the A wall United Masters talk that we had in the exclusive space of brandmannetwork.com go check that out if y'all haven't missed he had a lot of great insights Jio's just definitely a dope artist but still a thinker and thinking his way through the game and look here he is we're going to talk about him blowing up on TikTok because you guys have heard that you need to be on TikTok he's one of the people who've actually turned that knowledge into not just a motivational moment but took real action over a period of time and seen a lot of results currently he has what 61k followers on TikTok and counting and that's been in a pretty short period of time professionally considered to Instagram so let's let's go ahead and get to it man like and let's start here Jio where did you where did you know not where when did you first decide look i'm gonna go ahead and try this TikTok thing okay so um i first decided like end of august i actually um i had an idea i wanted to but i think that was around the time you posted the video on um on like six tips on being on TikTok like i kind of had an idea i wanted to do it but i didn't know how and those videos were just like crucially like genius and i love them because i watched all five of those videos so that that actually helped me like okay this i'm gonna tackle this um so i watched those and watched a couple tutorials and then being in a high school class at the time at the end of august um school year just started and a lot of some of my students were talking about TikTok but not like everybody and uh i just threw it out like jokingly like oh should i hop on TikTok and everyone's like oh yeah you should know you wouldn't like you know like everybody like doing that so um yeah i was just like you know it like watch the videos i was like okay so this is how i'm gonna tackle this so i actually spent my first three days just watching TikToks like watching people post so i can know like okay let me do my research what's actually trending what are people doing here and then i posted my first video and i only had like two followers because i was telling instagram like oh come follow my my TikTok nobody was coming nobody was coming so nobody's coming i had two followers and i had 10k on instagram at the time so i was like dang nobody nobody wants to go to TikTok huh so with two followers my first video got 800 views in the first day so um it was just it literally showed like and i think it was the power of like the students just being like oh my gosh my teacher just posted a TikTok and they're all sharing it so shares are yeah shares are a crucial thing on TikTok so yeah definitely man i mean in that that whole environment i always tell people because there was this one profile that i started on TikTok and literally i was just trying to figure out how to get the thing working and get it to record so by mistake i just recorded like the ceiling light and i was trying to figure out how to leave it couldn't figure out how to leave it and that got 500 views and like three three likes i'm like yeah i don't know i do what happens yeah yeah exactly yeah so the funny thing is like those um those videos of just like effortless like clout was all of like august september and recently in the most recently they got rid of something that's called share other cancel which is something that all TikTokers kind of became aware of so share other cancel was a hack that like i guess these middle schoolers figured out that if you click share go to other and go to cancel it would read as a share so people could do it 10 times and it'll think it's sharing it so because of this exactly so anybody could get clout and this was like an old thing so literally all you have to do is say like yo share the cancel or even like what actually still works is when people say oh slow-mo this on snapchat or do this because it reads as a share whenever you do that or like ashley sharing so like it used to just be like people could just tell sad stories like they can just go on there like hey i just my dog died um share other cancel so i could feel happier or like hey this like literally like it was just that crazy like august was crazy like you'll see like 30 000 follows and 60 000 likes off that like it's crazy so literally like like people would just be like oh this is the person that has the most clout in my high school help me out guys i want to beat them that's literally a bunch of videos that's all i saw i've seen some videos where it has been like yo that's it like they just yeah they didn't even really try but somehow it's on my for you page exactly yeah yeah so that that recently just ended so um like i've i've been helping some people get on tiktok as well because i got 10 k followers in my first two weeks and then i got 60 k or 61 k now and it's been a month and three weeks so um i've been helping people i've helped a friend get to my friend david he has 5000 in three weeks and um yeah there's still ways to work around it now that there is no share of the cancel you can't just ask for it so um some people don't realize that share of the cancel doesn't work anymore so they're trying to help you out because people are like oh this is how i support you i'll like it and share the cancel i don't need to actually share it but now it's now you actually have to share it so it gets that read and it really does you realize that it didn't work by the way um people started posting and you started seeing it like people started being like oh share of the cancel's gone and i noticed like it was right after an update so i'm assuming that that was what they did they got rid of the act and then you could yeah you could also check the analytics and when you share the cancel it'll show you like if your shares are going up and they don't go up anymore so got you yeah man that's uh the the beginning of new social media platforms they're full of little bugs like that right yeah because you're bound to when it's not completely evolved and mature right yeah exactly so my second video i used the bug i was just like i said i deleted the video but i was like hey my students just told me a trick it's called the gfo tt and i was like what's that and it's like the get famous on tiktok all you got to do is hit share of the cancel and something crazy happens and i ended the video so that way people would just hit share of the cancel that one got 14 000 views on my second video so i was like all right i'm already off the bat like i'm hitting this hard so then it became like okay instead of just trying to like cheese and beg for followers like i need to make content that is shareable that was like the crucial thing like not just content that's cool or or i like this or this is like slightly funny it like it needs to hit emotions like hard be funny like hard or be sad really hard or just like very intellectual something that's gonna make you want to share so that's how i approach like my videos now like what is this shareable like would someone want to share this with someone random want to share this not just like my family or whatever with someone random want to share this when they see this and that's how i create videos now and that's how i hit the for you page and get viral so dope dope what was it like i mean obviously you did play with a few things when you first got on you used the bug and and things like that but your first experience being on the platform was it kind of intimidating was it weird yeah at first it was like okay wow there's a lot of high schoolers i saw some people my age some people older because i'm uh mid 20s 25 millennial so like i saw people my age a lot of people older a lot of people younger howie mendel is already on there um but there wasn't a lot of yeah so there wasn't a lot of celebrities but howie is on there um he was definitely probably part of like you know tiktok's like deal when they get a lot of celebrities on there so but uh yeah so i was like i was on there and then many people know like i'm friends with like the professor so like i was talking to him about it and uh he was like yeah this looks like it's going every gary v's all like yeah everybody hop on hop on so i was like okay i feel like i'm a little early still so uh it was intimidating and then after watching your videos i actually really felt confident like oh i know exactly what i'm gonna do like so not even gonna lie it's like and it's not it's not a plug i'm telling you guys like you did not tell me to say that like real like i actually um everybody that like comes and asks me because literally i posted one day i said wow i post on my instagram i said wow thank you guys for 30k on tiktok this is crazy the next day i had 45 thousand and literally after that like i got like five six texts from actual friends like hey i'm serious now can you help me out and it's like some people wanted to listen some people were just like oh i'm not sure but first thing i did was send your video it's like i'm like start off with this and if you can't even watch these and have the time to redo a little research like i'm not gonna waste my time giving me a lot of energy you know so yeah yeah i know we're serious yeah and of course that's definitely attracting people once they see you moving they're like okay hold up hold up hold up why exactly exactly there's a lot of people there's a lot of people posting they're like yeah i'm doing this i'm posting every day because gary v says or whatever like i'm doing this i'm tiktok and they've had a tiktok longer than me and i'm like well you got to post content that's shareable it's not just about being consistent consistency is important but consistent and shareable is even more important let's go deeper into that for a second because man i've i've had people that listened to me just not even see even seen the videos just like yo i say go get on tiktok and then when i say that they'll be like well i tried maybe even before i told them and they'll be like yeah you know i posted some videos and they didn't really do anything i i couldn't really fill it out and i'm like what'd you post and they're like oh yeah i post the promo for my video i'm like bruh you can't start there you can't you just yeah that's actually crucial so when the first thing i do when i try to help people out stop posting instagram stuff stop posting youtube stuff on tiktok each entire app has its own entity make content for instagram make content for youtube make content for tiktok a lot of people come to tiktok like oh i know what i'm gonna know what i'm gonna post like and you haven't done those three days of research at all like i was watching the app i was seeing what was trending i was only liking stuff i liked so that only more trending stuff will come up and see like okay this is how people shoot this how people direct themselves this is how things will look on tiktok that way i can match that look because first thing i did when i did hop on after those first two videos i have three tanks of videos and actually they're still up where i posted just like my old covers from youtube and instagram i literally just shared the same cover on there and it's not full screen so you know it has a full screen format and have like these little box videos in there and those didn't do well i mean people were commenting and stuff and like oh wow these are good songs but it's like it wasn't viral material at all and then right after i hit it with the video like hey i was literally in my classroom during my free period i usually do this during my free period if i get one now i was just like hey um i'm a substitute teacher i actually didn't say words i wrote this all out on the screen like i'm a substitute teacher and i'm stuck in this classroom help get me out i was like i'm actually making music like go check it out i kid you not that got to like 50 000 views and then a bunch of people were saying i'm i checking out your spotify and then that triggered a spotify's algorithm and i went from like 4 000 monthly listeners to 7 000 monthly listeners like that and it was like oh my gosh like it was crazy so i'm gonna say this right here if anybody is listening it's actually not alarming it's amazing to me when it comes to tiktok it's the best platform i've seen in a long time in terms of converting people from tiktok to another platform it's hard to get people to go from instagram to youtube instagram to spotify even if you're running the ad yeah like people will go to your youtube page from tiktok they'll go to your instagram from tiktok it will go to your your spotify whatever it's it's crazy it's a different space it's directly there you could put your instagram your youtube i honestly just put my instagram because if you put your youtube and instagram it just has a youtube logo over it and people have to tap it so i just put the instagram that's like my own thing just so people can go there and i'm and also i'm not consistent on youtube right now i'm gonna get back into it probably really soon so um but yeah i just did that and spotify i don't even have a link people just went and searched me up and people were commenting like what's this username it's like oh it's the same as his his ad like just look like they're all helping each other out to find my music and like we're gonna help him out that's how it's a weird space man and look people are invested into yeah like especially middle schoolers like middle schoolers they have not seen anything like especially because all the millennials are hesitant right this is all gen z right now so gen z's on there and all the middle schoolers are just like oh my gosh this is talent like you could be pretty average and they'll still love it if you just got like semi talent like because it's like something new they haven't seen honestly but even with amazing talent now it's like wow like i really haven't seen this like you know so uh and it's crazy like i because i'm a sub so i'm over at different schools and uh i didn't realize the the tiktok cloud till i got to um one of the middle schools i sub at because i usually do high school and man they were there is that jail oh my gosh jail mr jail jail literally i thought it was just a one day thing i've been at this school for like a long term assignment 20 days every single day i'm like i'd be feeling like the man when i walk all these kids just like running like can i get your autograph like that's hilarious crazy that's that's crazy i believe you man look at the high schoolers probably recognizing too man they're too cool at that age yeah i might have a high school assignment after this and i'll see how it is but because i recently looked like cross-platform so that's really what like took me off so what do you mean by that when you say that what happened oh so uh i posted a video of uh i did a funny veil video like pov you're the barber and i don't lose eye contact so like someone oh yeah i saw that one so i did that and i honestly didn't expect it to blow up i was just doing a trend everybody was doing pov at the time so i was like no let me think of some povs that was one actually what i've done that's helped me i literally go to my phone and write like when i come up with an idea i've write it down and just have a list of tiktok ideas so anybody that wants to start do that at first it was slow i only had like two ideas or maybe even one but then you just start getting on a roll you'll see stuff and think of something else like you'll see something and think of something else to do you know so um yeah so after i um i have my list i did that idea that was the first video to go cross platform someone on twitter shared my barber video i don't even know of her actually and you said it was a girl on twitter you don't know how she found you would you say again yeah so this girl um her name started to see her i'm sorry i should have added her i don't have her name but yeah she just randomly found me i guess on tiktok and found it funny i don't think her following was that huge on uh twitter but it was pretty like decently sized to get this thing kick started she just decided to share it i'd even know like i don't i'm not active on twitter i do have a twitter but i'm not active at all so i mean she didn't tag nobody or anything but because it's uh tiktok's shareability it puts your at at the end when they automatically share it like it's always watermark so you always get credit in a way um they can go around it and crop it but yeah so they she shared it on twitter and it got two million views and uh i was starting to get hit up by like people from years ago like people i don't even know hey bro i saw you on tiktok like you know people that like oh you the fan bro like i'm like bro i haven't talked to you in like seven years man like and then and then it was like um a huge instagram page in me uh funny hood vids and they had 13 million followers yeah i know that one yeah they're like can we use this video i was like oh yeah like so then they share it and uh that got another two million views and maybe two point uh five million views on there and a bunch of people started messaging even still like oh wow like that's crazy bro like you're you're viral you're viral and then so yeah that happened on both platforms and the the one on it uh tiktok itself was only at like 1.7 million or not only but it was at 1.7 so i was like wow three platforms i'm like like that was that happened big like crazy i was already like three videos ahead past that so it was just like it was happening in the background and then um yeah i started getting recognized when i go hoop like all these against her like people know who you are they're like do the stare i mean that's interesting though because once again you start with the younger audience but then down that blows up and translates and it starts to age back up again and even when you look at the idea of your song and your music popping off on on um Spotify well your your monthly listeners increasing right that's eventually that effect might cause it to hit a certain playlist and then next thing you know you start to get discovered by older people again like that people have to really i think a lot of artists trouble and why they don't take advantage of a lot of opportunities is honestly like i call it the school effect right that educate that education system where you think i if i click see and it's the right answer then i get my immediate a here's your badge right you get a you get a b it's like no you can't just say i do this one thing and then i get the result you know you gotta be able to give to the community like you know and then once you get involved with the community it will come back you just have to be ready when it comes back the community wants comedy for me so i'm just being funny all of a sudden like i was never posting any funny stuff until tiktok but never no i know i'm like i don't even know this out of you yeah i knew i was funny just like i just never posted anything about it so i guess tiktok got to share my personality which is actually a huge point because um that that barber one was the first one that blew up and one of my barber friends who's like it's like all in the barber community he's like man everybody's talking about this video like they all know you and it's like i've known you for years he was actually the one that got me into singing and he was like man i've known you for years i was i was going to like say like audition for this choir you know so um uh he asked like man i was wondering like how do i blow up my like my barber page and all that and this goes for anybody i'd say like and that's why i learned him like pr and watching your videos man you gotta sell your personality stop selling the product like you can't just sell tapers and fades there's tapers and fades everywhere like if i really need to cut i'm gonna go down the street and get a taper and fade but if i buy into your personality like oh this is pj this is named pj8 this is pj8's cut like i'm gonna go drive a mile away like oh this is by him like oh he's that funny dude or oh he's that singing barber or whatever he is like i'm of golden i'm a buy into people's personality so people are like buying into my personality now so they're like oh i like this guy this that's that's a that's my teacher i'm gonna go check out his music like like you know like that's i was my sub so yeah literally yeah personality gotta sell your personality that's a huge point man as much as a lot of people don't like it right there that personality thing is real or some sort of unique vibe or like you might not have to do with your physical your personal personality there's other ways to create there could be a mysterious personality it could be any personality yeah yeah whatever it is but people have to have that attraction to it and the world is it's changing right where things used to be so distant people want to feel a lot closer to everything in these pages right these entities that we have is really more of a physical representation well a digital representation of us right it's like an avatar right a real walking walking avatar and they want to feel that versus necessarily seeing this huge superstar he just wants to see today know you and this is how they know you and that's why I think celebrities aren't doing so well yet at least like all the celebrities I have opt on like their views are very like they're though I've had videos that are higher views on them and they have a lot of followers because people transfer easily because they know them but as far as the content they get shared I don't think they understand the shareability part yet or even like just the personal like most of the videos are just high schoolers being real like those are just like most of the videos that's it and like my most viral videos are just me being real too like other than that like the next one that went viral was um I guess I copied a trend I literally just did a trend a trend that everybody does but I did it right I guess because it was like this mirror effect where you have half your face and like I did it to where I didn't move so it looks like I'm one person and I just like ate my finger and then like did this and like did the little I think but like a couple people done similar things but I like took everything that I thought was funny in it and I did it right and that blew up like I was front page of reddit literally a couple days ago front page of reddit like third or ninth uh video then I got uh just shared actually uh this huge instagram page just hit me up there probably about to share me a 92nd um nine gag that's 51 million followers yeah yeah they hit me like can we use this I was like oh yes please it's so interesting that these people actually ask yeah I'm like yeah there's only been one page that had like two million that didn't ask and I was just like um actually reddit didn't even ask um someone my uncle my cousin had to tell me because he's on reddit and he's like yeah you're on the front page of reddit so then I commented I got open my account my old dusty account I opened it and was like let me comment real quick and I just put a comment like hey this is me um I didn't get the credit for this but my instagram is at j other and then everybody started liking it like oh he should have got credit it was like like it was a community like it's oh they just bro that's that's yeah I think that that analogy right there yeah it actually instantly changes the entire way I see tiktok because I I deeply already understood I knew that tiktok is a community but I deeply understand how reddit works as a community and how they're serious about things they will support the hell out of something but they will also convict something you know they'll you know crucify something really really quickly if it's inauthentic right that's all fake or just trolling spamming and all those types of things exactly that's exactly what doesn't do well on tiktok if it's not authentic if it's like you're just rapping rapping rapping like no but if you're like oh I wanted to try something out like real quick like it's like and this doesn't mean like you actually generally have to be like like like oh man uh I mean I've I've seen videos where people are acting but like if you're acting good enough where it seems like you're just like it's like timid shy guy that's just doing it like it can work but like it gotta be authentic it gotta be real like people buy into that so you can't you can't like be fake you know so interesting I mean I think just through natural conversation that you've already given so many tips man and it's crazy once again I want to point out the fact that you've been shared across multiple platforms multiple times different videos it sounds like right and then right before we started I'll probably like take that little clip and edit it like play it right before the intro or something but you mentioned the YouTube page because you didn't even talk about that doing this yeah oh yeah so I'll just hit you up right before we started I was sending an email because um a YouTube page literally just shared me right now um it has six million uh followers a daily dose of internet they just shared my video and they just asked me about that so I was just emailing them back and stuff so yeah it goes cross platform how I do share my music I do do some singing videos and some trends in between on tiktok I do have those and these people know I sing and they're like wow you sing just as as good as you're funny or whatever they say like you know and um so I do slide videos in there but I share my personality is the one that's going viral and cross platform so uh you gotta be you gotta be seen so that's dope so because I definitely have seen those videos and it's like what you sing you don't necessarily like sing an original song you even sing a cover yeah I'll sing the songs that are trending or covers yeah or it'll be like but I've seen times I swear it was one video where you probably only sang maybe for like three seconds first like maybe as a part of the comedy where once again you were like hey let me show him I got a little bit of this yeah right this video is still about just serving the community exactly hey check me out you know exactly stop trying to flex on people like they don't they don't receive flexing real actually I just started helping I just started helping this girl who has a piece of a voice on the voice um uh and she's amazing of a singer sugar and uh sugar jungles that's her name so I literally just started helping her and I was like yeah don't flex on these people I know your voice is like amazing like Ariana Grande Beyonce like her voice is like top notch voice I was like don't just come and flex on these people show them your personality show them who you are be natural like you're gonna kill it that way versus being like yo check me out like you know like don't just like rip on on these dudes like you know come down here yeah come down here like do the songs that are trending there like if you're gonna cover that or do it in a different way do it in a funny way that makes you goes back to are people gonna share this why and why would someone share this you gotta put yourself in the shoes of a stranger seeing this like hey I just saw this video why would I share this and when you could do that when you can like put yourself in someone else's shoes to view your video then you'll understand how like content works got you now I was talking with another artist as a matter of fact uh Trey little and he was like um his when he started to do when he dropped his promo or I don't even know if you'll call it promo right but um when he would show his music side because he's a rapper he would do it 70 30 right 70 serving the community and 30 would you say that number is kind of yeah that's pretty solid yeah that's pretty solid especially if you're consistent like that's pretty pretty solid number like honestly like I'm not even at 30 but yeah I want to put more singing stuff I'm just trying to like see like I want to see the way I can do it where it actually works because I could put up a video and it does it doesn't matter how many followers you have like you can put up a video and it's still dud at least for your like ratio like I've seen people with a million followers and get videos that only have 2000 views or on the same page we'll have another video that got like a million views four million or whatever so it's like the video content has to be quality and then it'll get shared so it's crazy it is a combination of all these apps together it's like the youtube quality works like like watch time and quality part of that and then it's like the reddit community makes it like the instagram like yeah it's all like mixed together and you just like I use my knowledge of all that all the other social medias to like knock this one off so got you hey man I actually want to talk about that we'll actually talk about that after this interview but I with that whole back and forth right the volatility of a lot of people's tiktok pages because something might completely take off in the next video like you said so you'll have like 200,000 4,500,000 10,000 right that whole thing there's some ways I feel like there's some small things that I think make the difference between the people who are able to start to get to a point where it's consistent one number so you definitely have to talk about that because I think you're getting to that point and while I'm thinking about it though bro I hope I really hope your barber does a page because I feel like there's so yeah so so much there like so much comedy around that bro yeah yeah so the funny thing um my barber is actually like he works in admissions at a school he's not like a barber barber but my other friend is also a barber barber so I'm actually going to do a part too soon with my friend that's a barber and help him out and actually uh do it in a way that's not like too spammy not too advertising like we're gonna do it like we thought of just doing it where um my uh what is it called cape that you have has this at on it like you know something casual that's like I'm not I'm not like oh go follow him like you know like you don't need to do it spammy like it doesn't work like that gotta be natural so we're gonna do a part two I have a funny idea I'm not gonna tell you all yet but we're gonna do a part two with one of my barber friends helping you get started so stuff like that so there were any things that you want to just say straight up that you feel like you didn't get a chance to mention in terms of helpful tips things that you might have noticed um what would you say they are for the artists that are watching uh quality content and consistent but not just consistent quality and consistency and by quality I mean like high definition if you got an android I'm sorry that just does not do well but like I'm sorry but like I mean if you do have an android there are ways around it you gotta roast yourself honestly like it's iPhone community and people roast android users like they will make like there's digital effects or you can make the video blurrier so people will literally like do that and be like oh what my girlfriend broke up with me because I have an android and like the video I'm gonna just I'm gonna go on tiktok after this man and I'm gonna make an enjoy video roasting my my job exactly exactly like that works like that's not gonna work but um yeah so quality um my best tip is lighting lighting does very very well I've seen videos where uh someone would do an idea and it's in dark lighting or lighting bad lighting being like that comes from the top is bad lighting this is a little cinematography for you guys it's like right now for me this room is completely dark all the lights are off I'm just facing the window that is one of the greatest lightings you can get across the board black white Hispanic no matter what skin color natural skin skin tone comes from the sun and then it's not a ring light ring light and everything behind you just being dark that's going to be your best thing to get some good quality lighting um because I've seen videos like same idea one's dark one's light and the lighter one just goes off like because it looks better just yeah so that's actually way bigger of a tip than you guys might actually understand so I want you guys to take that tip seriously because trust me I've seen it yeah it does make a huge difference that cover photo all that stuff really really matters even the difference like so if you guys even want to get a difference and understand what he means look at his screen and look at my screen right my screen I have because I had to move into a different room I have a light above me and that's it so then like my eyes are a little hooded it's a little dark around it it creates shadows it's so funny because I'm like the most insecure people the most insecure people look a lot better in just like front lighting front lighting is always going to be the best like you could think you're ugly or not pretty it's earth's natural filter exactly the shadows will make you uglier like shadows don't look good on me don't look good on most people there's very few people that shadows look good on but front lighting gets rid of all those shadows it puts it behind your head and hey working people follow you obviously on tiktok but all platforms yeah so my youtube as well as at jio or jio that's me and I think that's my youtube.com slash jio that's me uh instagram is at jio tiktok is at jio my uh twitter is at jio that's me and yeah reddit I mean if you really care about reddit I'm dot jio but yeah bet bet um hey and as as always this video is brought to you by bram and network.com because I signed myself and any you artists who are not only interested in building your actual profile but are also working on specific songs you like to try to push and go viral uh i am working on campaigns for select few artists you gotta you guys gotta apply and the team will um determine if it's a tiktokable song you can check that out at bram and network.com slash tiktok other than that if you like this video go ahead like button if you like it you might as well share it and if you're not subscribed you know what you know what to do you 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