 This is SAP's big customer event, about 17 or 18,000 people here, I believe, and this is SiliconANGLE.tv's continuous coverage of Sapphire. Now, this is our third year at the event. This is theCUBE where we bring you all the information at such events. We bring you the smartest people in the ecosystem. We extract knowledge and share it with you, our community. We've got two guests here, Bernard Shilsky, who is the Vice President with EMC's Solutions Group. Welcome. And Satyinder Sethi, who is the Vice President at Cisco. Thanks for coming on theCUBE. Thank you. Good to see you guys. We're here at Sapphire. It's a great event. I was saying earlier, one of our guests, we used to do these technology events like EMC World. We'll be there next week. VM World is another one. Cisco's got a big event, very technology-focused. This is more of a business-focused event, isn't it? What do you think of the vibe here? I think I would agree. There's business focus, but I've seen actually, this is the first time I'm attending an Sapphire event, and it's a good amount of technical data as well. Yeah, it's a nice mix, isn't it? It's a very nice mix, yes. And supposedly, Haso Platon is coming by later. He's extremely technical, and Vishal Sikas, of course the CTO of SAP, can talk tech with the best of them. So Bernard, talk a little bit about, we had Prasad Rampali on earlier, and we've had him on a number of times. Talk about what you guys are doing here and the specific emphasis you have around solutions and how Cisco's involved. Yeah, so actually our cooperation with SAP has been going around pulling up the joint MOU and the strategic partnership that we are doing with SAP with VM, we're focusing on two topics, really. One is HANA, you'd not be surprised. The other is actually the journey to the cloud, how to get our customers moved to the cloud in the best possible way. I mean, using past infrastructure technology from a server perspective, I mean, Cisco is the elite here as much as ourselves, but also looking at the software needed, which is the landscape virtualization management system. So now, are you talking about, what can you tell us about HANA? I asked this question before, so we said, well, we're not quite ready to talk about our HANA certification, but everybody's talking about HANA. So what's your HANA play? What you can talk about is what you can see out on the service marketplace of SAP and what you see there since May is a joint certification, actually, is Cisco that certification with our infrastructure that's there, you've not seen an announcement yet, that's Cisco privileged to do in a certain time. So I mean, we're done, I mean, we've made it, I mean, we are there, we are the scale out, ready, we have a solid roadmap to go beyond, possess the tolerance, this is the big topic, which is what we are leading and seem to be heard more. So this is what we're doing right now, I mean, we are responding to customer needs, I mean, everybody loves HANA, they want to look into it, the guys who have looked into it, want to use it in mission critical and the next person who's just asked the questions, which we are responding to. So Satyendra, I wonder if I can ask you some questions around, let me start with the strategy. So Cisco's relatively new to the server marketplace. I was skeptical, I'll admit it. I didn't think that, I didn't understand it, but it's very clear to me that it's coming into focus now, strategy, particularly with VMware, as a way to sort of enter that marketplace, but try to change the way in which people think about infrastructure. Talk about the strategy and where you come from and where you are today. Sure, sure. So Cisco's not new to the data center, is it, right? So we've been shipping network switches, sand switches into the data center for a while. Sure, all right. Now, as basically we brought the unified fabric to the market. This was early 2005 when we started conceiving the notion of unified fabric. We also saw a huge need in the market for a very differentiated compute architecture. And the reason was, there were customers who were basically buying servers that were not fit that requirement, but more so just because the applications that they were running, and the fact that they had to look at three to five year cycle, and they would buy extra capacity. They were buying four socket systems out of two socket because they wanted access to additional memory. They weren't able to deploy VMware virtualization and production because they didn't have network visibility into what the VMs were doing. So looking at all those challenges and the networking knowledge that Cisco had, we basically conceived on the idea of unified computing system. And as you can tell, the differentiated architecture that you see spring to market, especially in terms of stateless computing, where you've totally abstracted the state from the compute itself. So it doesn't really matter what application I'm running at what given point in time. And this was conceived in 2006, delivered to the market in 2009. And today, three years later, if you look at it, we've got 11,000 plus customers. We are number two in the blade server market in three years in US. We are number three globally. So it demonstrates that how customers were looking for a very different value proposition for the compute architecture that Cisco was able to deliver. And obviously, as we moved into the space, the next stop for us is how exactly do you run the applications better? And that's what HANA comes into play. So if you look at some of the capabilities that HANA is trying to drive as faster response time, information available instantly, being able to meet business SLAs, this exactly what UCS provides in the line. The agile infrastructure that can be scaled out or repurposed at any given point in time. And being able to deliver the performance that customers are looking for from HANA. Yeah, so it's been about a six year journey now. So you're saying, we go back to 2006, you guys saw the need for horizontal infrastructure, infrastructure to support applications across the portfolio as opposed to purpose building for a single application. One of those would be SAP, right? Is the one that you probably still have many customers saying, no, I'm gonna build a brick wall around my SAP mission critical. Talk specifically about what your, both of you, your experiences are within the SAP customer base. Particularly with respect to the cloud infrastructure. Sure, sure. So if you look at you absolutely correct, why the customers wanna build a brick wall around it, because what they want truly is they want to guarantee their salary. They want the quality of service, they want guarantee of bandwidth capability, they want guarantee of high availability. If you look at the traditional platform, the only way one could deliver that is by providing dedicated high availability, for example, you see a brick wall around it, because the application was tied to the hardware. You could go into a data syntax today, you would walk through the racks, all the racks and you would actually see the name of the server by the application as well, because it's very, very high, which this is what it was. Basically, it's wrapped as a host state from the beginning of itself. Majority of the customers are not at your point and not at the base. And you still have to make sure that they're going to go by it. They're looking at it, you can try it, they're analyzing it. A lot of your emphasis, and the solution proposes to be on proving out that you can simplify SAP deployments, right? So, can you share with us the progress that you're making, any metrics, any milestones? I mean, talk a little bit about, you know, what you're seeing in the marketplace. That's what we're doing. I mean, the Mr. Crickfield, some of you are coming in. This person here, I mean, I've been here for 20 years and I'd be very happy about it. Now, with me becoming a database vendor, they are getting as close to infrastructure as you can think of. Now, this is a very natural process, but it still feels a bit new to SAP. So, what we are, I mean, we are working with the guys who have understood it and so forth. So, what you can expect there is a process to see software coming out, from SAP SAP Lab, but integrating with our system management software as well. It makes the promise of flexibility in moving SAP systems from your one trial by SAP as a roadmap that we attach to. And I think there's good things to be seen about this. I mean, SAP is going to speak about it in the near future, I think. So, it's good stuff coming up. It's interesting to watch the moves in the chessboard over the last couple of years. I mean, not only Cisco and HP, that's a whole other discussion, but, you know, Oracle's acquisition of Sun. That makes SAP a much more attractive partner to a lot of companies, EMC included, and you're seeing, you know, the stars align in a lot of cases. SAP going out and buying, you know, side-based, getting into the database business, and it's interesting. And a lot of innovation going on, you know, you're hearing it today. A lot of talk about mobile, incredible amount of talk about mobile. What does that mean from your standpoint, Satinder, from Cisco's perspective? What's your mobile strategy? Well, from a mobile perspective, I mean, that's, you know, the data explosion that's happening and ability for people to access, you know, any information from anywhere is obviously front and center for Cisco, right? So, we are working on, you know, several different initiatives in that regard, both from a bringing the desktop capability to the mobile platform, you know, any device, for example. There's a whole VXI initiative around it. I'm not sure if you're familiar with that or not, but it's a virtual experience infrastructure, extremely successful in the marketplace because this was one company that can actually tie the data center, the bottlenecks network and the collaboration pieces to the front end consumer. And that's exactly what we're bringing to the market. So, we'll continue to evolve on that. There are specific technologies that we're working on to deliver video even better than what it is today to make sure that people on the mobile side get the same experience that they're used to in the workplace. Excellent. All right, gentlemen, we'll listen. Thanks very much to both of you for coming on theCUBE and sharing your SAP experiences. Good luck out in the marketplace. Thank you, Dave. And thanks for watching, everybody. We'll be right back. Keep it right here after this word from our sponsors.