 George Bruno with a 21 report the European edition were in Warsaw, Poland And we're talking today with Piero San Giorgio. Welcome. Thank you. Thank you for your invitation. Yeah, great conference Yeah, what do you think so far of the conference? It's the second day. It's great great speakers. Yes But also great audience young people. Yes, and not so young people, but who wants to learn who wants to to to share and From from people who are older like like like us But who have experience to share and this mixing of young and more experienced people together. Yes creates interesting synergies interesting Confrontation of ideas With the objective I think shared to all of us to be better men and to have better lives And I think this is a very valuable conference for the attendees and the speakers. Yeah, it is transgenerational There's a lot of mentorship happening. There's a wide range of ages here And I've noticed all the men are taking notes wildly with the speakers. Everyone just wants to learn You notice that yes, and I took notes myself. Yeah, I can learn even at my age. Yes for sure Learning is a lifelong process comment on that. What do you think about that? It is and um You can still learn until the last day of your life and um I think that as you age you you have more perspective on your past and on the History that brought you to be who you are. Yes, and um Learning is part of making who you are in that history And so what is what is fascinating is that you discover the more you know the more you have perspective the more you know that You know little and therefore you see the vast knowledge and Range of experiences that you could still access to and learn And so it's you understand that it never stops and if you have the right Open mind and state of mind you you discover that Not only is it pleasurable to meet people who have experience You put aside your ego that you may have when you're younger when you meet someone Who's more experienced than you or are skills that you don't have Instead of seeing that as a threat or as a rivalry You see it as an opportunity to to exchange and learn and everyone has Experiences at least to share and at the very least These experiences are based on on some skills that you can you can teach each other And at worst you can learn from mistakes of others and and and that saves you a lot of of mistakes of your own and and this um This creates a respectful environment between men which is often lacking in today's society. It is something that I remember in the 70s and 80s that was prevalent in the society in society but has been has disappeared since and I find it again in this kind of conference where I I come as a speaker as you do with a lot of humility With experience and and thoughts to share and I see people Take them but also react Sometimes challenge sometimes that leads to very interesting discussions And it comes and everyone comes out enriched and and more knowledgeable and perhaps the wiser as well so it is um It is a great way to approach life This attitude that I find in today's today's conference here. Yes We have many teachers our teachers can be younger than us our teachers can be older than us But something that you said Stayed with me Sometimes mistakes can be our teachers. Can you elaborate on that? well, you know The at worst as you get as we often say Perhaps the meaning of some people's life is a war is to serve a warning to others And I'll give you an anecdote. I have four kids and um, at least the three elder one older one I often take them to the railway station Not to take a train not to watch train, but because behind the railway station. There's an area where the drug addicts are So i'm not going to say to them don't take drugs Or or whatever. I show them that this is what happens When unfortunately because of I'm not judging them Of circumstances of life This what happens when you're a junkie and I can show them the state the physical state the mental state the look of the people that the miserable unfortunate life that these people have because of their addiction for whatever reason I'm not judging the them as humans. I'm but I'm showing them to my kids and I say to them. Well, look One day you will have the choice This is where drugs will or may lead you so you will remember that when you will have that choice because I'm just your father now and I'm I cannot take care of all your lives forever one day You'll be on your own remember that one day and I'll do this once or twice in the life at different age and um, I try to share that experience So that's that's the extreme example of where mistakes can can can can teach you as a scholar of history I love to see the mistakes that uh our past leaders and And populations Who went to wars for silly reason they slaughtered each other for no reason? These were mistakes that we hope slowly should learn from And this is why we we when we prepare for the future, which is which is my activity and my What I write about and also what I do What when you prepare the future you take lessons from the most of the mistakes of the past And also the the good the good decisions that has have happened in the past But that historical perspective Added with the the reasoning and and wisdom of of the analysis of that perspective Hopefully help us to to to make the best possible decision in the future. And and so this is why it's this Long chain link of linking linked events and people Uh are very important to understand and it's an infinite of course source of knowledge. So it's it's unending you can learn this all your life and and It's um it it keeps perpetuating forever And I hope my children will take it on and so on and so on and this is also part of the legacy To teach them the the reasoning and the having the right perspective and the right way to have relationship And therefore learning from mistakes of others as well I understand you are quite famous in europe. You're the author of nine books Uh four books but translated into nine languages nine languages and wow that really got around What is the main message that you have taught your audience? I My best-selling book which is called survive the economic collapse Uh, which is the one that is the most translated and the the the most best-selling I think we've reached 200 000 copies, which is quite a lot for for a non-mediatized book is about facing the reality of the the dangers that we are probably getting into the Rirefaction of resources a scarcity of resources the consequences of the population growth in today's world the Sorry and sad state of the financial system that we live in with the Overwhelming debt that is going to make it collapse sooner or later. It's a mathematical certainty Whereas we don't know exactly when but it's certainly in the process of collapsing And and the consequences of that And if these consequences are as I theorize and I Give the the reasons why I believe that That theory will bring us to an economic collapse major with major consequences then And this is where I really focus the the second part of the book Then we should prepare for it with some basic wisdom basic preparation mostly in skills, but But it was a coordinated strategy This is where often people who prepare for catastrophes or whatever Scenario they have in mind. They often go with a confused strategy. Oh, you know Buy a gun to defend yourself buy some food. Yes. Yes. Yes, but you have to do it with with a clear strategy and a priority and and an approach That I took from you know business planning where I used to to be and I was in business development when you approach a new Market you you make a strategy first. You don't go randomly and And and you blunder your way around to success. It doesn't happen You have a plan a strategy that that takes in account your personal resources your personal finance your health How and how you can improve all that to make sure that you're preparing a Sensible manner and not a confused and Obsesional manner without fear. This is also something that is my next book is going to be on managing our fears Because I often see people say oh the the the stock market is going to crash Let's go into bitcoin or let's buy gold or let's let's buy some cans of ravioli to put in the cellar. Yes, but Do it because you have a strategy not because you are Reacting to your fears and impulses. So I kind of teach In my books to to set up these strategies and and be sensible and and in a way moderate so that you don't Make your friends and family that you don't Go too extreme in in in your what could become an obsession and I often see it in in people who've done this in the past Being born in the 70s. I still remember when people were scared of nuclear exchange between america and the soviet union and fortunately didn't happen and in switzerland there was this Nuclear fallout shelters that were being built everywhere and people had to put food in it and so on And and often it fell to me as is it reasonable because not every house is a target for for a for a nuclear Missile, so why do we have shelters in every single house when you think about it? It's it's an overkill. Of course. It was a great business, but The way we prepare has to be reasonable It has to happen, but it has to be reasonable. So this is what I I think the reason these books have been successful that is that I don't I don't I try not to play on the fear I make them aware of the risks. I make my readers aware of the risk, but I don't want to To to use the fear mongering lever. I try to to make them prepare in a reasonable fashion So surviving an economic crisis now we're shifting to fear and that sounds like Surviving an emotional crisis now also you're you were focusing on what happens around us now your Next book will be on managing and focusing on what's within us. It sounds like that's a natural progression Yeah, so i'm still working on this book and it's probably going to take me another year or two to finish, but What is interesting is that fear is a natural emotion. It's actually a very useful emotion It's good to have usually we we are fearful when there's a good reason. We see a snake We see a lion in the room We we we have to react and our brain is perfectly wired for fight or flight or freeze Reactions perfectly, however the modern world Under the name of stress Is constantly putting us into fears from the news Oh, who are turning everything into a fearful event From our day-to-day life, which is stressful and creates anxiety Which is even is much worse than fear because we are Inadvanced Fearful of something that may or may not happen. So anxiety Creates This constant tension within within our immune system within our bodies and also that makes us eventually sick Whereas a short term fear is healthy and and and the body knows how to manage the hormones levels once it's gone You know when when you run away from your saber tooth tiger once the the tiger is gone. That's it Whereas today your nagging boss or your nagging wife is always there So you are fearful of making him or her angry angry. You're fearful of losing your job You're fearful to be late. You're fearful of so many things and the media doesn't help at all. They're constantly pumping us with A fear factor building up anxiety and then you and I were talking about Time for men to unplug to get by themselves to maybe Sit back and have a bourbon And a cigar and just relax and think about the day think about their life think about the future and just ponder things and release stress and You respect the concept of a man unplugging from the matrix Absolutely unplugging being alone. I think a man is Has to be alone quite a lot We we can think we can learn we can recover we can lick our wounds so to speak the I like for example for me a way to relax is to read. I read probably 4 000 books in my life so far I love to read books, especially history, but also philosophy psychology and The novel once in a while But this moment alone with your thoughts or or even without nothing without thinking of just looking at the sunset over the mountains near my farm or When i'm on holiday enjoying the the the sea and just doing nothing just walking. I love to walk in in nature and and Listening to conferences of of of some of those some of those events but but certainly This being alone enables you to think enables you to unplug Enables you to to to ponder Who who has told you what and why what is the reason? Over the last few days and days and hold on a second But is it what i've been told? Is it the fact? Is it true? And so you learn to think by yourself This is what I always say in my conferences Is this one thing people should learn is to think by yourselves? Don't believe me when I talk about economic collapse Think check the data. Don't believe anyone. Be yourself as a man. You're as a whole Man with your doubts with your hesitation with your humility. Yes, but think by yourself because you're You said something that was great the other day and that my father was telling me the same thing You're a hundred percent shareholder of yourself No one else is So what you do with your life in the end is your responsibility. It's not your father's fault. It's not your mother's fault It's not your school It's not your wife's or fault In the end it's you you decide sometimes you decide to take to suffer And sometimes it's worth it and sometimes it isn't but it's you decide think by yourself Be a master of yourself and it's hard because as we all know We don't have hundred percent You know decision power on ourselves. We don't manage our hormones. We don't manage our we we don't decide Which emotions we're going to feel when you feel sad you feel sad However, you you can decide How you react to them how you manage your emotion and indeed fear Is something that your instincts will would bring you to you your your neurological system will bring you that state of stressful fear And you sometimes say okay. Yes. There's a good reason to be fearful I must act now or no this fear is irrational It's anxious. It has been brought to me by The media by the the powers that be because they want a population that is docile and therefore fearful No, I'm not going to act on that fear and I'm going to relax And I'm going to have my my glass of uh, I like good Italian wine or Spanish wine. Yes and Have a cigar and see the world see the world burn Under me if if it has to be but at least uh, it will be my choice. Yes Learning from our mistakes Managing our emotions Preparing for the future Piero San Giorgio. Thank you. Thank you. What was your experience so far with the 21 convention? Oh, I was dead. I was dead Professional all across the board really good energy with a lot of people and uh, I just like because it's a very positive Positive direction this uh, george. This is this has been a first class event. It's fantastic You guys run a really tight ship. I've been to a lot of conventions over the course of my business career And I can tell when things are well run and when things aren't and this is a very well run operation I was very impressed. It's pretty incredible to see where anthony's brought it Especially from last year which was my first year here to see the the upgrades he's made. It's been incredible I've got my notebook and with every speaker. I've written down about two or three lines Under each of the speakers of just just the key prime stuff that I got. That's good. That's great It's very surreal man. I'm really enjoying it. I'm happy to live in such an era Where such a thing like this is possible I have never seen a group of guys like this a group of 200 men were focused Squared away and working on their values just never met a bigger group of wonderful guys It's kind of neat because I've been to a fair amount of conventions in my day But you never see one where the guy's like uh here you can just see ed latimore talking to tanner about boxing Yeah, you just sit down and then you tell your boxing experiences. Everybody's kind of pinging off each other Yeah, it has been fantastic And it's been four days of guys all on the same page working in the same direction fascinating meaning some of the people Hearing their stories. Yep. You got people traveling from other parts of the world to come here just to see some of the speakers That's amazing. I think it's impressive. Everybody here is very serious. Yeah, they're taking it, you know, close to their heart What a great convention. Thanks, george