 Hi everybody, this is Dave Vellante of Wikibon.org and we're here at HackReduce. HackReduce is in Cambridge Mass. It's an accelerant for big data startups. HackReduce is a non-profit organization founded by two visionaries, Fred the Lawn, who's the CEO of Hopper, a big data company who's really transforming the travel industry, and entrepreneur Chris Lynch, former CEO of Vertica and a number of other companies. Now Fred and Chris got together and they had this vision to really provide resources and space and support for big data startups right down the street from MIT. It's not an incubator. It's really what I would call an accelerator. So HackReduce, as they say, is a non-profit and it's funded by the likes of Atlas Venture, Matrix Partners, Google, Microsoft, IBM, EMC Green Plum, and a number of other firms in the area. And we're here to extract the signal from the noise and really cover this like a blanket. Our big data East coverage really started in June when we were at Atlas Venture and we interviewed a number of big data startups. Today we've got companies like Hedapt who's bringing together SQL and NoSQL and recently won the best big data startup at the Hadoop World Stratoconference. We're going to talk to Squirrel, CEO, Oren Falcovitz, who used to work for the NSA and is now helping commercialize the Accumulo project. Really an H-base alternative. It's a big table mimic essentially that scales and provides cell level security. So essentially it is a multi-tenant NoSQL database for the cloud. Very exciting technology. We're going to hear from three companies who are about to do an IPO, potentially as early as 2013. Companies like DataZoo, Veracode, Bit9, Veracode's CEO is Bob Brennan, former CEO of Iron Mountain. We're going to talk to those companies. We're going to talk to Jeff Fagnan, the entrepreneur, the venture capitalist who funded these companies. We're going to talk to Governor DeVal Patrick. DeVal Patrick is here. He's supporting the big data industry. He's put the weight of the state behind big data in Massachusetts. We think it could become as important to this part of the world as life sciences. So we're here with theCUBE where we extract the signal from the noise. We bring you the best guests that we can find. Keep it right there. This is Dave Vellante. We'll be right back after this word.