 We're here at ITU Telecom World 2015 in Budapest, Hungary, and I'm very pleased to be joining Mr Gordon Graylish, who is VP for Sales and Marketing for Intel. Gordon, thanks very much indeed for being with us in this interview. My pleasure. That's great. Now, the theme of the event this year is Accelerating Innovation for Social Impact. I wanted to ask you, how do you at Intel see ICT innovation directly impacting on socioeconomic development around the globe? And are there any particular concrete examples important to you? Yes. You know, it's interesting, in the last two years particularly, we've seen a growing recognition that the ITU has been phenomenal as a driving force in moving to connect the world. And we're now basically about a half of the people in the world are connected. The key is that we're now shifting to understand that beyond connecting people, it's what they do once they're connected, how they get value from this that matters. And so the theme this year I think really reflects what's happened over the last year, culminating two weeks ago with the Sustainable Development Goals. The SDGs don't mention ICT but not one of them is achievable without the use of technology. And so I think we're very well aligned in this very exciting chapter of impacting poverty, impacting health and driving the SDGs. Now there's a particular focus here at ITU Telecom World on entrepreneurship in particular SMEs. I wanted to ask you, why is encouraging entrepreneurship and fostering the growth of SMEs so important in driving development within the ICT sector? I guess the first point is SMEs are who create jobs and innovation. And that's true across the world and has been true for many, many years. The fact is that it's small businesses that do the innovations that eventually grow to these big companies, not the big companies. We can scale and that's where we have our value. The ability to do that though has become so much easier with technology. The fact we have dramatically shrunk the cost of technology. And as a result of that shrinkage of cost, it means we've opened the doors to these new entrepreneurs who now in their bedroom so to speak can develop amazing things that affect their societies and global economies and do so in a very short period of time. Just one simple example. What I have here is something called Edison. It is a complete computer with a radio that can communicate and can be used for the Internet of Things, which is a very exciting new area. This a year ago would have been the size of two credit cards. And six months from now, this will be shrunk to the size of my coat button. And with that comes cost, completeness, capabilities. So now, anyone can innovate. And we have to make sure we're helping them do so. What do you think that government and industry should do to support digital entrepreneurship? And what are Intel doing in particular? I think part of what we all need to do is, first of all, remove the barriers. There are multiple barriers to success. How do I get finance? How do I have access to content and knowledge? And if we can remove those barriers and make it easy for people to connect and to start that journey, that's the first step. Because I think you'll find that these young entrepreneurs have got loads of passion, loads of capability, and they will succeed if we do that. Specifically, what we find a benefit is at multiple levels. First, there's a huge benefit, I think, in activating an ecosystem and pulling together the people who build devices and networks, governments and saying, how do we jointly tackle this problem in this country? Solve this particular issue, maybe at farmers or healthcare or whatever. The second, I think, is when we see successful implementations, and there are many, but we know how to share those implementations. So we can say, you know, you said you had a problem in this area. Well, here's three countries who have solved that problem, and here's the proof that they did it. You know, the validated impact on income, on success. There's no doubt that Intel have been a very regular component of ITU Telecom World. You've got a big pavilion here. What's the value of attending events such as this in particular, of course, ITU Telecom World? Well, the value has increased, and the reason it's increased is I think we have such an alignment on the end goal today. And so when we meet with ministers, when we meet with other companies, et cetera, we're doing so from the outset by saying we agree on the end point. So a lot of this is the complex world we live in. How do we make all of those blocks fit together? Is it a nice jigsaw? Probably butchered that analogy, but you know, that we can put together so that we can make things work. And the value of being here is many of the people who care about this are in this building. Golden Grattis, thank you very much indeed. My pleasure.