DJ Hallmark





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Uploaded on Feb 17, 2012

With Valentine's Day approaching lets take a minute to remember the reason for the season, greeting cards, chocolates, and flowers. Watch DJ Hallmark create a dance mix from using only Hallmark musical greeting cards. It's the ultimate party trick.

DJ Hallmark: the TRUE spirit of Valentine's Day...

The tale of DJ Hallmark is a story shrouded in legend and mystery. Even though I have spent the greater portion of my life trying to uncover his origins I have uncovered nothing to suggest that he isn't just a figment of my imagination. I will share with you what I know to be true, though, in the hopes that you will be able to find a place in your heart for this lesser known holiday spirit.

I first met DJ Hallmark when I was just a girl. It was Valentine's Day and I was in tears because all of the rich kids at my school made fun of me for bringing homemade Valentines to school.

After school my mom tried to cheer me up by taking me to the local Rite-Aid for a triple scoop of Chocolate Malted Crunch. I remember following her inside with a fake smile on my face; she was trying so hard to make me feel better, but I knew that ice cream wasn't going to be enough.

While she was ordering our cones, I snuck away to the Hallmark Greeting card section to look at all the wonderful cards that I would never be able to afford. When I got there, I saw a man with a hoodie covering his face. He was digging through the musical greeting cards with such an intense focus that he didn't see me approaching. I tried to ask him what he was up to, but he only continued "auditioning" each card. I reached for a premium card at the top of the shelf that had a dancing dog. When you opened it, it played "Soul Man"...it was an incredible card!

I didn't notice that the mysterious man had stopped what he was doing and turned to me. That was the moment I first saw the golden crown that would forever change my life. He kindly said to me "Good find little boo!" I could clearly see now that underneath the hoodie he was wearing a Clippers Jersey, a huge gold chain, gold glasses, and that magical, jewel-encrusted golden crown. He asked "Why the sad face, don't you know it's Valentine's Day?" I wanted to tell him about my awful day, but for some reason, I didn't feel quite as awful anymore. So instead, I asked him why he was wearing a golden crown. He erupted in a boisterous laugh, and told me his name was DJ Hallmark. That golden crown, he explained, was the source of his Valentine's power!

As a child I didn't really know what to make of this, but before I could respond he pulled 6 Hallmark musical greeting cards from the shelf and laid them out on the floor and simply said "Peep this." DJ Hallmark then began to open the various cards with such speed and precision that my eyes could hardly keep up. From the cards he played not one song, but a fully produced DJ mix that would have brought the likes of DJ Shadow to his knees! Before I knew it I was grooving to the sweet sounds that DJ Hallmark was weaving. As he neared the end of his performance, the whole store went black. Disco lights exploded out of nowhere, golden glitter fell from the sky, and then, as he closed the last card, a shower of $100 bills came raining down as if from nowhere!

It all seemed like a dream to me: one moment the store was a lit up with stage lights, dance music, and glitter, and then the next moment everything was normal. The only thing that remained was the huge stack of Benjamins that DJ Hallmark had collected into a neat stack. He then did something quite unexpected: he picked my backpack up off the ground and stuffed the money in the front pouch, and said "Never let a bunch of rich fools keep you from smiling on my holiday!"

Just then I heard my mom calling me from behind. I turned to see her coming up the aisle, balancing two towering cones of delicious Chocolate Malted Crunch. I rushed toward her, eager to introduce my new friend, but when I turned back around, he was gone! It was the most surreal moment of my life. My sadness was gone too, though, and I knew that from then on I would never let any of the rich kids at school keep me from being happy.

When I got home I remembered that DJ Hallmark had put a pile of cash in my backpack, so I reached for the front zipper. To my surprise, though, in place of the cash was a solid gold greeting card that simply said, "If you ever feel alone on Valentine's Day, open this card and I will be there Lil' Boo...."

I still have that magical card, and every year on Valentine's Day I open it up, just to see my old friend.

This year, when I opened the card, I decided to setup my video camera. Sure enough, around 9pm DJ Hallmark magically appeared at my house, laid out his signature Hallmark greeting cards, and let me capture his awe-inspiring performance.

~ Steamy Wonder


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