 from the SiliconANGLE Media office in Boston, Massachusetts. It's theCUBE. Now, here's your host, Stu Miniman. Hi, I'm Stu Miniman and welcome to a CUBE conversation here in our Boston area studio. Happy to welcome back to the program, William Toll, who is the head of product marketing at Acronis, fresh off of the Acronis Global Cyber Summit down in Miami. Thanks so much for joining us, William. Great, thanks Stu, thanks for having me. All right, so you had your customers, your partners, you had the speakers, Miami Beach here, lovely view down there. It's a little chillier up here in the Boston area, but what do you bring us as to some of the energy and announcements that you had at the show for those that might not have caught it? Sure, I have to say it was an amazing event. The feedback that we've gotten from our partners, from our customers, from everyone that attended was fantastic. For a company like Acronis, we've been in business for 17 years, providing data protection, cyber protection solutions, we really hit the ball out of the park. For our first customer event, the ecosystem really came together and it was a couple days of learning and understanding the future of cyber protection. Yeah, so William, while the term cyber is on everyone's lip these days, you can't turn on the news without hearing about the latest security threat and everyone's concerned about this. Maybe just give us Acronis' definition of what cyber protection is. Sure, cyber protection is the combination of data protection and cyber security. We believe that the world is becoming more digital and data is becoming more valuable and it's essential that cyber protection solutions protect that data, protect it from being lost, protect that data from being stolen and protect that data from being manipulated. When you look at traditional data protection solutions that really don't incorporate any kind of security solutions, you're really putting that data at risk and the future is cyber protection. Okay, so when I talk to data protection companies, all of them are talking about ransomware as one of the pieces, actually here, ransomware heard. Everyone has a solution that helps that piece of it. Maybe help understand where Acronis fits because cybersecurity is a broad piece. There's no silver bullet to solve security. We know it is more of a practice and everyone needs to be involved with it. So what announcements were made at the show and help us understand where Acronis fits in the overall security landscape? Sure, so the biggest announcement at the show was the fact that our Acronis cyber cloud solution has been expanded to include Acronis cyber protect. And this is a suite of cyber security solutions that essentially democratizes enterprise grade security for the SMB and beyond, right? If we think about vulnerability assessments and patch management and other solutions that really are inaccessible to the SMB, our managed service provider partners and resellers are now able to take what was once isolated point solutions and bring that together and protect that data where the data lives. That's great. My background is more in the enterprise and we've talked about things that the enterprise can do now that before you needed to be a nation state. But when you talk about bringing these solutions down to the SMB, is this the enabler of cloud? Help us understand a little bit more why it's so critically important for SMB. It's a very different world, right? Acronis was the first data protection solution to integrate ransomware protection. Acronis was also the first solution provider that brought blockchain based security solutions that authenticates files. So our customers are able to demonstrate that that file is authentic and has not been manipulated. That's not something that is front and center with the Acronis solutions, but it demonstrates our desire to really protect that data from lost theft and manipulation. Okay, definitely you were talking earlier about data. We know data is one of the most important resources for companies today and security now is a board level discussion. So Acronis is not new to the industry. Tell us why it kind of now is so important in Acronis's history. Sure, just last year, for example, we blocked over 400,000 ransomware attempts across the millions and millions of devices that we're protecting. And when you think about data, data lives in multiple locations now and it's getting harder and harder for organizations to protect that data. And Acronis specializes in protecting data at the edge. So this is outside of the corporate data center where it's more and more important that that data is protected and has the same policies and requirements met for protecting that data as the systems inside the corporate data center. All right, so William, we had a bunch of big announcements at the show. Give our audience a little bit of a look forward. What should we be expecting to see from Acronis and your partners as we head towards 2020? Sure, so another one of the big announcements we made was Acronis cyber platform. And that's the opening of our APIs and our SDKs. So now Acronis is opening the possibility for developers and ISVs and our service provider partners to integrate additional solutions to have data protection, cyber protection. So an example would be any of the SAS applications or ISVs that want to embed native cyber protection right into their solution. Another example would be a service provider that wants to automate more and more of their cyber protection operations solutions. Now developers can come and visit developer.acronis.com. They can register on the Acronis developer network and then they can get busy with integrating additional data sources for cyber protection and even add new data destinations for that storage, data destinations for the storage of cyber protection. Yeah, so important. I'm just off of one of the large public cloud conferences there and in the security space that was one of the discussions is how do I have APIs? How do I share as the different ISVs, data between them so that security will be more than just a bunch of point pieces that don't work together but have the industry as a whole trying to protect companies and their data. It needs to be integrated and it needs to be native and that's what we're enabling with the Acronis cyber platform. All right, William, give you the final word for Acronis and how people should be thinking about. Sure, cyber protection is the future. A recent report by one of the big industry analyst firms demonstrated the power of bringing the backup team with the cybersecurity team traditionally silos together because at the end of the day everyone's doing the same thing and that's protecting the data. All right, well, William Tull, thank you so much. We know how critically important data is and everything around protecting that and cybersecurity of course, helping to pull everything together. Great. As always, I'm Stu Miniman and thank you for watching theCUBE.