 The real reason your Sephora is overrun with tweens is probably not what you think. People online are big mad about Sephora kids, calling them rude, messy, and entitled, but they really have nowhere else to go. Us millennials have stores like Limited 2, Wet Seal, Libby Loot that cater towards us with three or four options in your own mall. In 2022 alone, 2 million square feet of mall space was torn down, so those stores are all gone, and even the brands that are still around, like Justice, are only available online. So where are teens supposed to shop? Maybe the solution to Sephora kids is Sephora for kids. A sister store where 10, 11, and 12 year olds can test products without the glares, deserided by age-appropriate products, and just shop in their own space.