 One of the first designs I did had a hand-holding a match under a bridge and said don't look back. The idea that I was like burning the bridge from my corporate life and starting off on something new. My name is Eric Prowell and I'm the founder of Bridge & Burn. I was a software engineer. I kind of wanted to cut the cord from that and commit to working on my business and kind of like being a creative. Like it's scary to start a project and especially like when you're making a product like you're afraid of like people judging you for what it is and like I strongly encourage people to follow their dreams. I already knew how important like your digital presence was when you're starting something like bootstrapping you're really it's a fake it till you make it situation. Our business is split between three channels about a third of its wholesale and then we've got the retail stores and then our online business. The stores really feed our online business and vice versa. On the e-commerce side we're trying to capture the products. Always a challenge when you're selling something online because so much of our brand is built around the fabrics we use and it's hard to kind of convey what it's actually going to be like. We generally like we don't target people we just try to make clothes that we like. From a visual standpoint we try to present the brand as part of city and nature and that's part of Portland is like having access to both. As we've opened our retail spaces and like you actually get to see the customer and we were surprised at like how broad the age span of people. We'll see family like a mother daughter father son come in and like both walk out buying different pieces of clothing. When I started the brand I did like everything from sales, photography, all the design. I was four years into it before I hired my first full-time employee and since then it's kind of been a slow process and I've have such a strong vision of what I want the brand to be. I brought in these people that are like super talented although I have such a strong vision they have their own interpretations also and that we actually get the best results when we all kind of work together and collaborate on things that's turned out to be really fun. We're actively trying to improve our operations with like while still maintaining kind of our laid-back culture. We're kind of based on commitment dedication and hustle like we all are committed to working together and we work hard we work really hard. I don't know if I have a typical day and that's what I love about the job is it's never quite the same. As far as mission goes I think my personal mission is just to stay challenged like I get bored doing the same thing over and over again and I've been doing Bridgend Burn for over 10 years and I've learned a lot along the way but I feel like I've barely scratched the surface.