 Guys, welcome back to my YouTube channel. This is Daniel Rossell here. I thought I would drop in with a quick upload or a plug for a book. I've just finished reading and I really, really enjoyed it. It's called Purpose and Profit. How business can lift up the world and it's by a guy called George Serafim. Now, because I bought the book as a Kindle book, I don't really have anything to hold on my hands to say by this book. It's great except my Kindle, which is currently charging. So I'll show an Amazon listing for this book. This came out this week. I saw that it was on pre-release for the first time a few months ago, and at least in my geography where I'm based here in Israel, it was finally released just last week. So I quickly snapped it up. Now, I have mentioned on this channel both by way of sort of disclosure because I do like to be transparent and to just shed a little bit of light on what I do professionally day to day. I am working since February of this year. So about six months at a stage with a for a very, very interesting individual called Sir Ronald Cohen, who is the author of Impact Reshaping Capitalism to Drive Real Change. I mentioned that both again as a sort of disclaimer about my objectivity, perhaps not being 100%, also to explain why I bought it. And finally, because Sir Ronald is mentioned in this book and I know that he and Professor Serafim have worked closely together. I think by the way, these are fantastic complimentary reads for anyone who really wants to get up to speed quickly with impact investing. What is impact? How is impact different than ESG? What exactly does it mean in concrete terms, etc.? I'm looking at the Amazon description as I speak here and I see that it's available as a Kindle, which I purchased. It's also available as an audio book, which I think is good because not that all books are not to some extent or another enjoyable to be listened to rather than read. But this would be particularly so because it is a very kind of dense text that you kind of have to absorb slowly. So that is a good thing. It's also available through a hardcover. Now, what is this book about basically? It's about this confluence we're seeing in recent years between purpose and profit. Now, given that George, Professor Serafim, who teaches at Harvard Business School, has spent a lot of time doing really, really deep research into this field and demonstrating, as he mentions on many occasions, that there is a positive relationship between purpose, centricity, in other words, companies who are not solely focused on maximization or profit. They're focused primarily on emission and profitability. So the reason I said that I think Sir Ronald's book or Sir Ronnie, as he prefers to be called, and George's book are great, or in my opinion, a great reading pair is that Ronnie's book lays out a lot of the theory of impact investing going into the specific financial instruments like the social impact bond. It has some nice diagrams and details about how all that works in practice. Whereas in George's book, I really appreciated the diversity of case studies he brought to show how various companies around the world are actually implementing impact centricity today rather than the theory and the change that we want to see happening. So it was a very, very good read, very informative read. Having read it, I feel more up to speed on where companies are now, who the best exemplary companies are. And I think another point that George did a really good job in teasing out here was this notion that we don't want, we don't want impact to be, you know, sitting alongside profit and risk, which is certainly something we want, but also this idea that a positive impact can also be a financial opportunity. And if you look at a marketplace with an impact lens, you can realize opportunities that you just wouldn't have thought of if you weren't thinking about so-called externalities as they used to be called and to some extent still are, but really they deserve a much better name than that when looking at the world and the marketplace through an impact lens. So I think George's book was a tremendous contribution to the literature on impact investing for anyone else, you know, getting interested in the world of sustainability, ESG and wanting a deep dive on where things stand now and how things can mature from this point going forward. Very, very good read and definitely recommended. So that was my book review. Hope it was interesting. If you're looking for a good business read this summer, there's still a month left of it. Definitely consider checking it out. And if you want to get more videos from me about marketing, technology, Linux and the odd book review, do consider subscribing to this YouTube channel. Thank you for watching.