 Ah, so you're a copywriter and you want to invest in your creativity. Excellent. You are, of course, already creative, we'll take that for granted, but maybe you want to find new topics to write about, maybe you want to find new ways of writing about the same stuff, maybe you want to enhance your style, maybe you want to investigate the whole process of writing in a little more depth, how to get going, how to keep how to smash the tyranny of the blank page or the blank screen. One thing's for certain, creativity is not about being a genius. It's about applying a set of specific competencies. Creativity is applied imagination. So we're talking about the skills of exploration in order to find new ideas and we're talking about the skills of design thinking in order to put those ideas together to create copy that is intriguing and engaging copy that sings, if you will. But also I think the skills of objective judgment we're creating copy that has a job to do and we need to know whether it's fit for purpose. And I think sometimes we also need the skills of the warrior in order to be able to take manageable risks and in order to justify our choices to the naysayers and the skeptics. I'm Alan Barker and I've put this program together based on my experience working with hundreds of copywriters over the last few years at CIM and also drawing on the expertise and experience of friends and colleagues who have worked with screenwriters and playwrights and poets and who have run creative thinking courses at the open university. So this is a program that is a combination of skills workshop and writer's retreat. I think it's unique I don't think there are many events like this around at all. It's an opportunity for you to nurture your talent. I've designed the program to be inspiring but practical and above all enjoyable. If we're not having a bit of fun then I don't think there's any chance of being creative at all. I look forward to meeting you.