 The worst scam that is a must avoid at all times is that you need more marketing. You need to buy Facebook ads. You need to buy Instagram ads. You need to buy a billboard ad. That is the wrongest, wrongest. That is the worst scam that you can fall under. The reason is because if you have bad food, if you have bad customer service, then nothing can solve that, right? Because the fundamental is just not there. When you put money into driving people into your restaurant, when your food is not good, when your fundamentals are not right, people will come and try it out once, but they're going to hate it. They're going to write you a bad review, and on top of that, they're never ever going to come again. Then why are we spending money and bringing people in? Shouldn't we switch that around a little bit and just make sure we built the right foundations? We align our values. We align of why we're doing what we're doing. What problem are we solving in this marketplace? And then we connect with our audience. How do we connect with them? We share valuable items with them. We show them why our food is so great. Connect with them and build that brand. Build that brand story and connect with your customers. So then that way, they'll always come and support you, even though your prices might be higher, even though there's a competitor around the block, they'll always come and support you. And then when we have the fundamentals right, then we work on explosion. Then we work in exploding in revenue. Then we work on marketing. The fun stuff, ACE formula is what you should follow when building a successful and profitable restaurant. And once again, if you guys haven't checked out, make sure you guys go into the link below. It is an hour free of content showing you how you can build your restaurant using the ACE formula. So next time when someone is approaching you, selling you on marketing service, any more traffic, you know for a fact that that is a scam, that is no good work on your fundamentals. And if you guys want more of this type of content, make sure you smash the like button so I know this type of content is what you enjoy. Otherwise, I'll see you guys in the next video.