 We have websites, email marketing, and social media all week together to form a beautiful synergy between the two of us. She teaches Wordpress at Myron, Kosta, near Kosta Community College, and started to call us by the word Wordpress, Sweden. What she's not playing with her bank is, you can find her at Amy Hall.biz, which runs with her business partner and husband, Terry. Please give it up for Amy Hall. We're ready to go. So how many people here use Wordpress currently? Or Wordpress, I'm sorry. So raise your hands if you can use Mailchimp. Maybe about 50, 80%. Okay, cool. So imagine that you're running for your local city council. After your cycle's up, you're adding blog content, you're adding your events, and everything's coming along. Now how do you stay in a conversation with the people that have expressed an interest in your political views, in your vision, and knocking doors for you, but most importantly giving you donations? So the answer from my client, Jodi, was email. So her Wordpress site is her virtual campaign office. Where people can go to learn about qualifications, her vision for the community, her event calendar, and the important Jodi button. Email allowed her to reach out to her people on a regular basis. So when she needed people standing on the corners to hold signs, she reached out to them via email, and they were there. When she needed donations really bad, she reached out via email, and her donations were there. So email allowed her to build a very strong volunteer base. Oh, and by the way, in this past election, this is last week, she won. So can you see that maybe running a campaign is very similar to running a business? Just so you know, I'm like super nervous. I teach at the community colleges, should not be nervous, but I'm like super nervous. That's not necessarily a good thing. So the three things we're going to talk about today is three things about wonderful WordPress. Three things about magnificent Mailchimp. How to use Mailchimp and WordPress together to create a synergy. And under that topic, we're going to do Mailchimp forms for WordPress, free opt-in offers, and drip campaigns. So does everybody know what a drip campaign is? No. Excellent. So a drip campaign is when you send emails, you have a specific number of emails. Maybe you might send three, or you may send twenty, but everybody starts at email number one. And usually it's kind of a sales type of campaign. And we'll get into that more, but I wanted to make sure that you guys all understand. On a drip campaign, it's not like a newsletter. Everybody starts at email number one no matter where, when chronologically they've signed that. So on WordPress, free software, it's easy to make a, well, kind of easy to make a professional looking website easier than it used to be to make a professional looking website. And there's tons of resources, lots of themes, lots of plugins. You can do everything on this website. So I assert that Mailchimp is just like WordPress, not open source, but just like WordPress. It's free software. If you have 2,000 or less email addresses in your list, and you send less than 12,000 emails a month. So if you have 2,000 email addresses, you can send six emails a month and still stay in that Mailchimp. Nobody I know sends 12,000 emails a month, unless they have a list of 12,000. It's easy to make professional looking emails and newsletters. Oh, and one other thing that I need to distinguish, newsletters and emails for me have a tendency to be exactly the same. We're not talking like if you're emailing from your Gmail. That's completely different. And I use the same word. I'm sorry. Alright, so lots and lots and lots and lots and lots of integrations with Mailchimp. There's social media integrations. There's Google Analytics integrations. You can integrate the Membrite. There's a ton of CRMs that you can integrate. I'm doing a integration with FileMap and Makeup Pro. FreshBooks. You can integrate your FreshBooks. You can integrate Paypal. You can integrate Zendesk. You can integrate e-commerce with WooCommerce and Shopify. And that's just like scratching the surface. And another thing, please ask questions during the presentation. I want all questions to stay in context and if we leave them to the end, we'll lose the context of the question. So Mailchimp forms. You should always have a subscription form on your website. Always, always, always, always, always have a subscription form on your website. Even if you're only emailing quarterly, have a subscription form on your website. And your subscription form should be prominent, not in your footer. I just helped one lady at her developer put her form in her footer. When people scroll down to your footer, they don't, she's not going to give you any subscriptions. It's just counting on them. So now I'm going to put all the forms in her slide. She's just a paper. Sorry, rant. So for expert level forms, Mailchimp for WordPress. Mailchimp for WordPress. You can use CS styling with that and there's a premium. You can pay for the premium plugin and then you can do drag and drop styling. Intermediate forms, easy forms for Mailchimp. Again, you're going to use CSS for the styling. So this is my favorite form. It's super easy and it's always beautiful. I like pretty forms but not too pretty. So I want them to be pop. I want them to look different.