 YouTube channel growth tips 2020. It's 2020 times of change. We've even been locked down. Who would have thought they'd ever seen that before? So how do we grow our YouTube channel? Has that changed too? Oh, yeah, it has. In this video, I'll show you how it's changed, what you can do about it. And I'm even gonna share with you what I've been doing since this lockdown and how it's affected me and my business. And we're starting right now. Hey, I'm JR Fisher. Welcome to my channel. Don't forget to subscribe, big subscribe button down there. And there's a bell, ring the bell, turn on all notifications that you're notified every time I do a video or go live. You'll be part of the VIP family, the Fisher family, the VIP group that finds out about this stuff before anybody else. That's kind of cool, right? I've also put together a course that can help you make a ton of money online. It's a $97 course. However, you can get it for free for a limited time down there in the description. Just click the link and learn no credit card required. Now I've been selling online since 2009 and sold millions of dollars of both digital and physical products. I've learned a few things along the way. And on this channel, I just share it with you so that you can get good results too. So today we're talking about YouTube and we're talking about how you can grow your channel and what you need to do. Before we get started, make sure you comment below. Let me know what you'd like to see a video on. Let me know what you liked about this video. Let me know what you're doing to grow your channel. I wanna hear all that down there and I'll be happy to comment back. Maybe we get a little conversation going, put your link maybe even to your channel down there. I'll check it out, maybe I'll subscribe. Step one is find untapped video keyword. Now the best way to do this is use a tool called TubeBuddy. By far it's the best and it's free. You can use it for free. As a matter of fact, in the description below, I'll put a link to TubeBuddy. And when you click that link, you can get a free account. They also have a paid account. If you decide to go to the paid account, my link will save you 30%. So check out that link to TubeBuddy. Now here's the cool thing. This is the cool thing. If you get some really good keywords in your title, you can blow up your video. You can blow up your channel. You can do great. And here's the downside to that. If you don't have any good keywords, you're going nowhere, okay? Nobody's gonna watch your video. Nobody's gonna find your video. Nothing's gonna happen. Now on the screen here, this is a search result for YouTube views. And I did it. And this guy popped up Brian Dean. And it's got 1.2 million views on this video. That's insane, guys. 1.2 million views on there. Now, if you look below here, there's other videos that have that in there, but they aren't getting near the results that he is. That particular number one rank gets that video 117,000 views every single month because he's got those keywords optimized. Check out his analytics here. He's got his impressions. He's got his impressions click-through rate. And he's got his view, which is 117,000. It's pretty darn good. Here's a way you can find some really good keywords on YouTube. First thing you wanna do is you wanna create a list of seed keywords. So let's say that you wanna do a video on social media. Okay, so social media may be one of your words. LinkedIn marketing may be one of your words. Facebook pages could be one of your words. Content marketing could be one of your words. And once you've got all those together, then you can move forward. Let's say your niche is weight loss. So you may put in there fat loss. You may put kettlebell workout. You may put paleo diet or cardio workout. Those would be your seed words for that particular niche. Now, we don't want to actually try to compete with just those keywords because a competition would be too great. It'd be too difficult to do. Now, the next thing you do, step two is put your keywords into something like TubeBuddy and get more long-term keywords. They're gonna give you suggestions as soon as you put those keywords in there. Now, in this screenshot here, I'm just doing it in YouTube. I do suggest TubeBuddy. It's gonna be a whole lot more extensive. It's gonna let you know what your competition is, what your chances are. But just if you were doing it in YouTube and I put in kettlebell, if you notice it pops up kettlebell workout for beginners, kettlebell swing, kettlebell workout, where we got kettlebell hit workout, kettlebell abs workouts. We've got all this list of them right here. Now, if you want to scale this process, I would say use TubeBuddy because this here is kind of a slower, more difficult way to do it, but for those of you who don't have TubeBuddy and why wouldn't you? It's free. Click my link below. Then of course you could do it here. You can also put the same keywords in Google and let autocomplete give you more suggestions. When you type in keywords into Google, they always have an autocomplete. They try to figure out what you're thinking. So you could put social media A and then they're gonna have everything that starts with A and you could put B and C and D and you can pull up a whole lot of keywords by doing that. Now, the next part is your competition analysis. Number three, competition analysis. Now, to do this really, you're gonna need a tool like TubeBuddy. You can find these root keywords and you can find these long tail keywords, but you aren't gonna know the competition until you use something like TubeBuddy. What TubeBuddy does is actually looks at how many videos are made on that subject, how many people are searching that particular subject, what your competition's gonna be and they can actually do this against your channel. So they weight it against your channel or they can do it unweighted, either way you wanna do it, but it's really gonna give you a whole lot more insight and like I say, that link is below. Now on the screen right here, this is an example of what that screen looks like in TubeBuddy. So you can see I've got related searches down here, but what it's gonna do is it's gonna give you the search volume first right here. You can see what the search volume is. The number of searches per month, what the competition is and overall if it's weighted or unweighted. This way you'll know if those keywords are competitive or not competitive and if there's too much competition for you to go up again. Now the higher that meter goes towards 100, the better off you are, the lower of course the worse off you are. Number two, create videos for watch time, okay? So YouTube is really centered on how long people stay on the platform, how long they watch videos. So your goal is to make a video that they're gonna watch a long time. Now here's a screenshot of watch time right here and you can see this one here is 257,000 views and this is set up on 30 days. Watch time is 21.2,000 and subscribers 7,000. As you would probably expect, YouTube loves videos that has a lot of watch time. So if you can do videos that has a lot of watch time, that's the kind of videos you should be making. Now the question begs itself, how do you create a video that has a lot of watch time? Well number one, you gotta publish long videos, okay? So you can't get by with a one or two or three minute video. The longer your video is, the more odds that you're gonna have high watch time. Now you don't wanna just do a video that drags on for a half hour, it doesn't say much, because number one, they probably won't watch it a long time and number two, they also look at the percentage of a video that's watched, okay? So you gotta play that game too. I found that overall about 10 to 14 minutes is an optimal amount of time, because YouTube can have enough space to put their ads in there. The people don't get tired after about 10, 15 minutes, they're okay with that. And you can get more watch time. I know when I first started, I only published short videos and I never could get much watch time. And you know, you'd think mathematically I would have figured that out, but I didn't. I thought, you know, little short videos, that way people would watch all the video. And that would be fine, but let's say I did a three minute video and they watched all of it, that's three minutes. But if I do a 10 minute video and they watch half of it, that's five minutes. So it would only make sense to do longer videos. The next thing I've really incorporated recently is cut the fluff from your intros. I used to have long intros in the beginning of my videos and people don't want an intro. They don't care about an intro. They don't care how professional or fancy you are in the beginning. They wanna get that information that they clicked on that they expected to receive. So we get into the information right away now. And of course, when you're making your videos, make compelling content. Make sure the content is something that's really gonna be helpful, that's really gonna be useful. And you gotta ask yourself, once they leave this video, what have they received? What have they gotten out of it? And if you can't answer that they've received something of value, whether it's entertainment, whether it's education, then of course, that's not gonna be a good video. You have to be able to provide something. And number three, incorporate pattern interrupt. Pattern interrupts are something different. It could be you zooming in and out on a person. It could be you showing some B-roll on the screen. It could be you showing a graph or a chart like I've been doing in here. Any of those things are attention interrupts and they keep people interested. Number four is script your video. And some people like to script every single word. I know people who do that, they script every single word. I don't do that. I use bullet points so that I remember what I wanna talk about. I found that if I write every single word down, I may wanna say it differently when I actually record the video, so it probably messes me up a little bit. I just like to have an outline, but you certainly have to have an outline in direction you're going with your video. Step three is optimize your video. Super, super important that you do this, guys. You have to optimize the title. You have to optimize the tags in it. You have to optimize the description in it. You have to optimize what you're saying. If you, what you say in the beginning of that video does not match that title, you're in trouble. Now I will tell you this, and this is fairly new, YouTube titles aren't as important as they used to be. It used to be a really long YouTube title that is keyword rich did really well, but over time that has changed. So you can see here in this chart here this exact match title, YouTube rankings. It's dropped down quite a bit than what it used to be. That having been said, having the right keywords in your title is so very, very important. You want to do that, but you just don't want to overdo it. You also want to make sure you're writing titles that are going to increase, maximize your CTR or your click through rate. So you want to have something in the title that's going to make them want to click in this particular screenshot I'm showing you now. It's how to sell your car, 10 super easy steps. Okay, people love steps. They love guides, they love to know it's a number. Don't put 42 easy steps, okay? Because nobody wants to read that. They like seven or eight or nine or 10 or even, but I would stay below that benchmark. And also don't do click baby things like the one I'm showing you on screen here now. How to sell your car in less than 60 minutes. I mean, come on, okay? Somebody may click on that, but I promise you can't deliver all. When it comes to the description, make sure that you write keyword rich, SEO friendly descriptions. Make sure those descriptions actually align with a video and a subject matter that you're talking about. Number four, also don't forget to optimize your video tags. TubeBuddy will help you do this. TubeBuddy will give you the suggestions for all these tags so you don't have to figure it out. So I would recommend if you don't have TubeBuddy, go below, hit that link. You can get TubeBuddy for free. There's also a paid version. If you decide to get the paid version, that link will take 30% off your bill, which is pretty cool. So check that out below. And number four, use thumbnails that stand out. Nowadays, I am going to a more basic type thumbnail because everybody's gotten so elaborate. There's so much colors, there's so many faces on all of them. They all look the same. And what you really have to do with the thumbnail, you have to stand out. The only way to stand out is not look like everybody else. And I will tell you, if you don't have thumbnails, you gotta have thumbnails, gotta have them. 90% of the best performing videos on YouTube have thumbnails, okay? You just gotta have them. Don't put up a video without a thumbnail. Number five, create and optimize playlists. Playlists is a group of videos that you're gonna have on your channel that are all related. So it may be SEO videos for me. It may be ways to do e-commerce cheaper in another playlist. It may be how to build web pages in another playlist. They know that if they go to those playlists, those videos will be related to that particular title. Plus it gives you added advantage of another URL for Google search. And what I mean by that is, when you upload the video, you're gonna have a URL where that video is. When you put it in a playlist, you're gonna have another URL where that video is. So you actually end up with two URLs which is really gonna help you in search. And check your search types and where your traffic's coming from. Now this is a screenshot of mine right here. YouTube search, 56.4%. So obviously I'm getting most of my traffic from people actually searching and finding my videos. External is 10.5% suggested is 10.5%. And then it drops down from there. So if you notice, it's not from, the majority of my views is not from subscribers. It's actually from YouTube search. Okay guys, that should give you a really good outline. If you do those things, you're gonna get more traffic, you're gonna get more views, you're gonna get more people joining and subscribing to your channel. I really appreciate you listening to this. Don't forget, got a $97 course down there. It's absolutely free for a limited time. Don't click on it. You can make some more money. Check out this video right here too. If you really wanna make some money online, you gotta watch this next. It's really, really important. And I think it's gonna really send you in the right direction. Thank you so much for listening. Put your comments below. Questions, anything you want to ask me, stick it in that comment section below. Don't forget to give me a thumbs up or a thumbs down. Subscribe to the channel. Turn on your bell notifications. I think that's everything. Thanks for watching the video. I'll see you in the next video.