 Live from Toronto, Canada, it's theCUBE. Covering Blockchain Futurist Conference 2018. Brought to you by theCUBE. Hello everyone, welcome back. It's theCUBE's live coverage here in Toronto, Ontario for Untraceables Blockchain Futurist Conference, two days, it's day one of two days of CUBE coverage. I'm John Furrier, your host. Our next guest is Azam Shagagi, who's the Director of Public Relations strategy for Shivom.io, really interesting story. Raised a bunch of money in 15 seconds in an ICO. Really interesting story. Welcome to theCUBE. Thanks for coming in. Yeah, thank you so much for having me. So we're just talking on camera. You studied at NASA in Northern California, where I live, and you got this really cool venture. Before we get into it, talk about what you guys did with the ICO, then talk about what the company does. Sure, the project Shivom is about owning your own DNA. So we are sequencing DNA and storing it on the patient-friendly platform of Blockchain, which actually give the power back to the donors and the people that have, I mean, the users basically. So basically you can monetize, manage, and control your data. Control your own data. How much did you guys raise? You did 15 seconds. Give us the numbers. What happened? So we raised 35 million, we reached the hard cap. Public cell was sold out under 15 seconds. 15 seconds. 15 seconds. And what month was that? It was actually on May the 3rd. So it was post after, I mean a lot of these ICOs went out last year. Still, that's really a good signal given the climate at that time. Exactly, and I think it's about what you're actually, what your intention is in order to disrupt. We're talking about genomic information. We're talking about healthcare. A very highly regulated industry, right? A lot of things have been untapped in that sector. So hopefully with the help of Blockchain, AI, and advanced technology, we can disrupt. You know, Crystal Rose, who's the CEO of Sensei Token. When I interviewed her in Puerto Rico, she had a comment, which I love. I still use this thing. She makes kind of like AI chat box, really cool things. Your brain and the Blockchain. Similar concept that you're doing, your DNA on the Blockchain that you can own and manage for your own personal benefit and or value. Exactly. That's kind of the concept, if I get that right. That it is. Okay, who does the genomic? You mean the sequencing? Yeah, the sequencing. So, I mean, right now, there are companies out there that they do the, I mean, the... So I got to get it done and then I bring it to the platform. How does it work? Well, we actually, we do, we have created the web marketplace for the industry players, right? For the donors, for the users, for the governments, hospitals, insurance companies, and research labs. So, basically after you sequence your DNA, we can give it us and we manage it and secure it, store it on the Blockchain. Obviously, we're doing a lot of partnerships with different companies and different ventures. We have an alliance with different partners out there that we do, we're trying to promote that in terms of also helping to develop the kids. So, I get this right, you have some variety of touch points for stakeholders, service providers who do the service. Exactly. And the users themselves. And the users themselves. So, if I get my DNA sequence. Why? If I get my DNA sequence. Right. Do I direct the provider to it on the Blockchain or do I take it myself and put it on the Blockchain? So, when you sequence, well, okay. So, you just sign up in our platform. Got it. And after that, you sign up in order to sequence your DNA. The kid would send that to you. So, it's all through smart contracts. So, I use your marketplace and you do all the work. We do all the work. Got it. And how does the tokens work? So, basically. The better the DNA, the more tokens you get. I wish. It's actually, well, she was like that. I don't think that there's a discussion of a better, you know, kind of like DNA. I'm afraid to get my DNA sequence. I got all these diseases. Who knows what I have, Alzheimer's or, you know. Well, that's maybe why you should figure it out, right? What is your sequence for DNA? But, what was the question again? I'm sorry. So, I use your marketplace. And I instruct the service provider for the DNA. How does the tokens work? Oh, yes. So, the token is OMX token. So, pair transaction. There is kind of like the token economics that actually has, it's kind of like being managed. For example, you donate your DNA to a research lab. You get a certain, you know, amount of OMX. And each OMX is going to be worth, you know, some fraction to Ethereum. So, some people might know 23andMe. They do the mail order kit, same thing. I think some other folks have probably, I think Ancestry.com does something similar. How are you guys different from them? Is this decentralized or they're centralized, obviously. They're very centralized. And there's also, there's been research going on that they even don't know what is going on after the sequence for DNA. Where that information is going. How is it being stored? So, it is all kind of like companies property after it is, like you kind of like basically sign an agreement that you would give out all the authority to them. And they can do whatever they want to do with it. So, basically, we are on chain. And we are creating this economy of procession. So, we are promoting procession medicine. We are promoting advanced healthcare and how we can tackle rare disease, for example, like cancer. We just kicked off two projects, one in India and one in Africa. So, we partner with the MQT, a non-for-profit organization in Africa in order to sequence 100 people that has sequel cell disease. Talk about the team, the company. How big are you guys? What are you going to do with the funding? Where's the product? Take us in a quick update on where you guys are at. Sure. We just actually, we had a shuffle in our management team after the ICO, obviously. Now we are moving towards the product development. So, we are hiring a lot of developers. We are working on product development. We are on our roadmap and we are on track. Obviously, we have initiated some of the partnerships and some of the pilot projects. We are on our marketing and innovative PR strategy right now and with a new team. What's the PR strategy? You're in charge of that. Is it outreach? Is it promoting the service providers? Get the marketplace out there? It's everything, literally. So, the first thing that our first pillar is the community. So, we want to have the community engaged in everything that we do. We keep updating them. We get them involved. That's what matters with us. And we have an organic community. We're very great supporters in Asia, in India. I mean, all over the world, but we are very kind of some industry's favorite, market's favorite. Super important. Well, I love your mission. Love to keep in touch. I'm getting loud in here, but I'd love to follow up with you guys and catch up. Yeah, obviously, thank you so much for your time. People, it's a great project. I mean, it's one of those things where this is a real example of decentralization where you can use your own information and broker that for value. Be part of studies, I'd imagine. Exactly. And engage with community. And create that impact. Great. So, thanks so much for coming on. I appreciate it. It's cute coverage live here in Toronto, Ontario for the Blockchain Futures Company. John Furrier, day one coverage. Thanks for watching.