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Published on Apr 19, 2011
Fitness Town, a Vancouver-based fitness company is on a mission to tackle childhood obesity and get kids across Western Canada active and healthy. Partnering with schools and pledging time, resources and equipment to school kids across the region, it is the hope of Fitness Town that all kids will have the equal opportunity to make a positive choice towards a healthier, more active lifestyle.
Starting locally in the east-side of Vancouver, Vancouver's oldest school, Strathcona Elementary, is the first recipient of the schools initiative. The kids, from a diverse range of cultural backgrounds and circumstances, will, as of this week, take part in a 21 day fitness challenge that aims to create good, life-long habits.
In the run up to Easter and at a time when childhood obesity is on the rise, teachers are looking at options to inspire kids to stay active and not just sit around in a classroom all day followed by TV and video games in the evenings.
The pilot program kicks off with two grade 6/7 classes at Strathcona Elementary who will benefit from regular morning classes taken by fitness experts and ropes, weights, balls and bands donated by Fitness Town.
The following clip is from a feature run on Shaw TV's show, The Express on April 18, 2011.