 Hell yeah, what's up guys this is Chris Pike my friends come a big see back in action today We're back in heartbeat on h.ki or hki as George likes to pronounce it And here's the thing I want to show you a video by oscar owens or oscar owen pardon me. No, it's not plural Oscar owen he talks about retention video editing It is a new video editing style that is taking over the internet taking over youtube in particular And he gives you many many examples and including on who uses it how to use it. What's good about it What's bad about it, etc How he made a lot of money using it not going to lie He did quite well and then he's going to show you authentic editing Which is the newer style that he sort of goes in for and then he'll show you the difference between the two This is a fantastic video for those of you that are wanting to make it on youtube And you want to know how to do the different video editing styles all the flashy Animations and motion graphics, etc. This is the video for you. So join me. Let's let's go. Let's go through it All right, so here we are on my heartbeat if you want to follow along you could see here I'm on h.ki or hki all you got to do is go to my heartbeat And then click on moments like I've done here and then you'll see I've got all of these different moments You can of course follow me if you like at Curtis Pike, etc But here we go. Here are the moments that I've selected from this video by Oscar Owen the editing revolution So let's get into it. It starts off quick. It starts with a bang. So here we go That my friends is called retention video editing and yet So there you go That is the beginning and it's called retention video editing like he said and you can already see the the guy there with the With the transparent it looked like he had post-traumatic stress disorder like he served in a war and to be fair This is hyper kinetic add Tight editing that's built kind of for younger people. Let's listen to what he has to say about it The thing is youtube is changing and your audience is tired of all these flashy Over stimulating video edits and they want something new and guess what? There is a new video editing style that's slowly taking over youtube And it's the complete opposite of everything you know Now my name is Oscar Owen and I've got another youtube channel with over 1 million subscribers And I've been experimenting with this new editing style and I've been seeing some really good results with it So many of my videos are now getting millions of views on my other channel And it's helped me build a really strong community and helped my channel make a lot Look at all that dosh But he's showing you his back end here not that sounded weird But he's showing you his analytics behind youtube and he made a fair bit of money there So let's keep going and and see what he has to say here more money So that being able to do this whole youtube thing full time which is pretty cool So in this video, I'll show you what this new editing style is and how you can quickly implement it into your videos before everyone else starts doing it All right, so here we go. Let's go forward to a minute 19 And it's called scene cut or graphic every 2.3 seconds. What the heck is the beast on average as a scene cut or graphic every 2.3 seconds Let me let me repeat that mr. Beast who's the prime example of this retention video editing style has a scene cut or graphic or motion graphic Or something flashing blinking every 2.3 seconds on average. So sometimes there's even faster Sometimes it's 2.3 seconds. Sometimes it's one second. It's crazy. Let's keep going a little here on his channel And it comes as no surprise. The algorithm absolutely loves this Important point the algorithm loves this So it promotes these videos to more people meaning the retention edited videos tend to get a lot more views And I am guilty of doing retention video editing I used to do it all the time on my other channel and it worked very well like So there you go. That is the style. It's basically the mr. Beast style It's geared towards younger people. It's geared towards low, uh, you know Shorter attention spans if i'm being blunt here and he talks about this as well in the whole video Of course the link to the whole video is in the description below But there you go. That is retention editing. However, there are some caveats Let's get forward a few seconds and go into a few of those Notice from doing retention editing is firstly you produce videos that offer less value to your audience and Yes, they produce they produce videos that offer less value to less value to your audience Amazing. This is this is good that he said this Let's use the video I just gave you as an example because I edited this video for attention I never showed my face and the the channel and video teaches magic tricks as you can see And I rushed over the magic tricks that I was teaching which means I didn't teach them as well as I could have done Also, I could keep my viewers stimulated keep rattling through those tricks And this just boosts my watch time to help the video get more views And this meant even though the video did very well in terms of numbers Quality of what I actually delivered to the viewer wasn't as good as it could have been You heard it here. So there you go guys sometimes keeping the retention style Where you've got flashing everything and motion graphics and everything's always just going nuts It keeps people hooked it keeps people watching but you don't always deliver the level of value that you would like to Let's go forward a little more now and he's going to talk about not just the views and subs But here's a little bit about relationships and why he thinks this matters Doing youtube for about like seven eight years And I've got to the point where I've realized that youtube isn't just about views and subscribers Sure, it's nice But the more powerful thing with youtube is about building relationships and really sharing your voice And just creating a community and that's really hard to do when you only edit for attention as I used to do Another really good point here. So if you edit again with the the retention style with the with the flashy and the hyperkinetic style You know, you don't connect with your viewers as much. It's always something new something's changing Something's coming in something's leaving zooming flashing You're not going to connect as well. I'm glad he brought this up Even though he does say that he uses this style He goes on to admit it and he and and that takes a that takes a fair bit of honesty on his part So let's get forward a little bit here and he's going to talk about how much money you can make using this style as well And then he's going to introduce another style called authentic editing And then thirdly you often make a lot less money with retention editing So I know I just showed you a video that did earn a lot of money But that video does have 13 million views and that obviously isn't very common Real wealth on youtube isn't really built through adverts and ad revenue It's built through selling products to your audience And I assume mostly watching this video want to start a channel with the hopes of making it a part-time or full-time occupation And so the problem with Over-edited videos is you tend to attract a younger audience who's got a shorter attention span And therefore less buying powers if you're trying to sell something to your audience They're less likely to buy it So this is an incredibly good point now. I mean everybody's different who your audience is versus who my audience is Probably completely different. But again, if you skew younger They generally don't have the same level of buying power where if you made videos for 45 year old men That own three homes or rich people that are looking to invest their money in hedge funds They're ready to buy things. So just keep that in the back of your mind the style of editing that you choose Does it should be it should consider or contemplate the audience that you're going after really good point by oscar Gladdy brought it up. Let's skip forward now We're going to go right here pretty much to the end where he talks about a different style of editing called authentic editing Is this new style of editing? Well, I like to call it authentic editing and it's where you deliver value first Build a connection second and then keep your viewers watching third You'll notice that I'm not saying get rid of retention editing altogether Because you still want your viewers to keep watching your videos just not at the cost of authenticity and value So there you go. He introduces this now to be fair. He has gone on to say that he has used retention editing. So Not that he's uh, you know, hypocritical, but he is aware Of both styles and that both styles work in the right circumstances. Let's get forward a bit here He has a few good examples of people that he thinks uses this newer style called authentic editing This is all year online. I might be pronouncing his name all year online and have a watch for his video here Imagine being in your 30s looking back with zero regrets having a bulging bank account and having memories that are priceless What if I told you that there was a clear method to set you ahead of the pack? So as you can see he's just got his laptop for some notes and he's got minimal editing in his video And he just kind of like speaks his mind whilst providing value to the audience So this is a little more minimalistic. This is not the mr. Beast You know in your face style. This has pop-ups. It has zoom ins. It has some basic motion graphics, but it's not overdone It's not flashy. It's not crazy transitions. Let's get forward and see one more example And I just really love his vibe because you feel like you kind of get to know him when watching the videos Interesting, however notice. He's still got good production quality, you know good lighting And he's still very much to the point when he's delivering his content And most importantly he's prioritizing connection and value over retention So there you go. There you go. So let's get forward now. He's got two more examples, but the next one I really like let's go right into that one The second youtuber is this guy here called Heinz and let's have a watch for one of his videos You know when they say hey, like what will you die for? What will you live about where you you just miss such a beautiful stream right here at the number one chill spot On there Just notice how raw and authentic he is when he's talking to the camera It's very slow paced and again, he's just delivering value and trying to connect with his audience So there you go. Those are two really good examples Guys, I mean what style you end up going with is up to you, of course And of course what you can afford some people can afford to have 10 cameras and 10 video editors I mean some people have a have a basic cell phone and that's all you got you do what you can But these are just worth keeping in the back of your head now. The last one here is the last one here is at 649 lottery Let's check this out and then we're going to wrap it up Now the one thing I don't want you to do what you have seen some other youtubers talking about this topic recommend Is just kind of like set up a camera and start talking with no plan for your video All in the name that it's going to be way more authentic The problem is when you just set up a camera and don't think about what you're going to say or the lighting or anything like that Your authenticity can just get misconstrued for a lack of effort and people end up just clicking off fair And at the end of the day you still have to play the youtube game So there you go. You don't want to just wing it right like total vlog You know shaky camera. I mean unless that is the aesthetic you're going for for a select scene or two Generally, you don't want to do that. Although there are a few examples that weightlifting guy Sam Sulek or something like that seems to be pretty off the cuff But they tend to have outsized over the top personality. So so there you go guys That is retention video editing and then the second part was about well the new type of editing right the authentic style So let me know in the comments below which style you prefer Let me know what you thought of this video a ton more stuff coming up guys. Stay tuned