 The Nigerian Sachet economy, sachetization, coined from the word sachet refers to the sale of goods in the smallest possible units. Sachetization is the response of entrepreneurs and businesses to the growing level of poverty in the society which has impacted buyers purchasing power. From food items to laundry, sanitary, water, and other essentials, sachetization has become the order of the day. Businesses that failed to jump on this bandwagon faced the risk of revenue loss and eventual closure. While sachetization might be an innovative idea for businesses, it is a reflection of the degree of poverty in the country. Average real income of many households have significantly dropped in the past years as we experienced double digit inflation. This has had a multiply effect on the economy. It's a call on the government at all levels to create and enabling environments for businesses to thrive and the economy to grow. I completely understand. So what do you think guys? I'm just going to hold my laughter. This is so funny. I love that word sachetization. I think when a certain brand was going, I think it was four cousins and someone said there's not one cousin in sachet. Again, it reviews the level of the poverty in the system. Of course, it looks like innovation where oh hi guys, we now have our product in sachet, it's not quick, it's easy to use and all of those things. Why that buzz might be very interesting and it be sexy. But the truth is we are gradually on a time bomb. So we're sleeping into like there's a lot of problems. So we have to fix and I agree with Roots ending caption which is create an enabling environment for businesses to thrive. You know when they say oh there are no jobs and we come out from school, there are no jobs, we have become an entrepreneur. But it's not an enabling environment for it to even to five percent entrepreneur. So it's even about fixing the trigger to some innovation might not really be good innovation so to speak. It's a function of well there's no money. So I'm just going to innovate to make it look like it's frenzy. So I think I understand when we begin to go out, sachetization everything sachet, everything sachet and then we're gradually on a time bomb without even realizing it. So the real trigger is fixing the lack of enabling environment and it's really important. I actually not call it innovation. It's actually adaptation. So you see the reaction. Reaction. Reaction. Reaction. Reaction. It's adaptation. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. Reaction. but how long are we going to become comfortable in this country the government should try as much as possible to invest in social security food, other things, businesses and all those new drugs make sure things are done what things that needed to be done should be done so that the country can try we can't just be happy suffering and smiling in the local balance suffering and smiling that's what we love to see and we are all okay no we are not okay let's just do something about it I still applaud the businesses for adapting to the situation to be fine you're very right I think what even triggered this this entire topic for me was that I went about I went somewhere and I was looking for a particular item and this is an item that you typically you would never find is sachets and I got there and this was really a very poor community I asked around for the main item I couldn't find all they had was the sachets and in my head I'm like what happened like this is just like this is an essential item how come it's just in sachets it just tells you that people cannot afford to buy things in bulk anymore and there was a time there was there was I saw a picture of people selling yam slices so I'm sure that they were selling I mean caught yam in the market yam slices in the market so it just shows you that there is a level of poverty in the country that as Vicksha said it's a time bomb we are really sitting on a time bomb now and it needs to be fixed as quickly as possible whatever it takes and it all starts with creating an environment where businesses can thrive as much as I mean I applaud socialists but I also always believe that an economy can grow well if there are businesses if there are companies that can create jobs because at the end of day you only earn money from jobs or if you're doing your own business so if there are companies that will create jobs and those companies have to be protected they shouldn't be stifled there shouldn't be policies that would stop them from functioning they have to be protected because they are like are saving grace right now in this country and so whatever it takes the government has to work on building an environment where the economy where the businesses can actually thrive as the businesses thrive they employ more people and as they employ more people the economy will begin to burst that's simple economics one-on-one but this I mean it's no brainer I think water is really angry right now I mean such a water is like you guys are competing with me I'm supposed to be the only such it's always such a story we want to have but now everything is such as everything so water is really angry well I think that like Ruth said policy is critical it comes back to policy there's a certain sector of the business or the sector of the economy that is really feeling the heat with the policy you know stifling the business operations and I mean just what we want to do is to build viable ideas young entrepreneurs want to solve want to solve problems right and we want to scale those problems to becoming solutions and creating businesses out of those problems because I interact with these people right I mean that's nothing wrong to do just want to do that give us the structure and that's where you have the japa thingy people are you know exiting because you know someone someone call me from there you can say victor I I mean things are built here I work here I see my money I like I work for 10 hours a week like I see value I enjoy things are working the tax system is working the roads are working electricity is everything is working right so if things are working Nigeria has massive I mean aggressive intellectual people that can push this country to the next level I mean what do you buy do really if you think about it I mean it's just it's it's not bringer right we have the intelligence it's not rocket science so let's just get the system to work put the structures put the system create policies that enables growth okay thank you this problem is not only applicable to Nigeria it's mostly most African countries and every poor country in the world in general so as uh thank you guys for this so Elijah wraps up the conversation after the break please stay tuned