 Like you had a cricket farm but you were then harvesting it. Were you ever consuming it yourself? Because I know certain countries around the world it's very normal for them to eat insects because of their very high in protein. They're abundantly present and did you ever experiment in terms of using crickets as a dietary source for yourself? The initial thinking I had was oh this could be a protein source for people but then as I started to explore it more and more I just saw really the challenges in moving from trial so testing out a cricket protein bar that's kind of novel and maybe something to talk about or it's part of a dare to actual adoption where you know you're craving that ingredient and you psychologically feel safe and comfortable with it.