 July from the show floor at Dell Technologies World 2022. Lisa Martin here. My name is Dave Vellante. I'm John Furrier, host of theCUBE. I'm Dave Nicholson and welcome to Dell Technologies World 2022. Talk of the town here is data. How do you bring new processes in? How do you create omnichannel consumer experiences where online as well as physical are blended together becomes a massive challenge for the retailers? The answer to most of our customers is its end. It's not the public cloud, it's not the private cloud. You need to do both of them really well and have the skills and expertise to leverage them for the right application or workload or use case. The foundation is built to be able to develop and evolve and innovate from here. If we can take these cloud assets and capabilities, combine them in an orchestrated way to deliver a distributed platform, game over. That's their vision. It's aspirational today, but that really is super cloud. We talk a lot about the value line. What are those things below the value line where we can provide that as a service on a consumption-based model and accelerate their transformation, do for them what we've done inside our own business and it's absolutely resonating. We're seeing great growth there. People continue to need the solutions, but as we can automate the management and deployment of infrastructure and make it super easy, it gives them a lot of cycles back. The opportunity is huge because it's not one platform, there's many platforms. You have to sit there and just dive in. You have to actually start to do it, but you have to think about where we want to be five steps from now. I think about the world we live in and matching up what's happening in this digitization of our world and everything having a sensor and collecting data everywhere on everything and then being able to synthesize it in a way that we can derive reasonable insight from to be able to make real-time decisions from. The possibilities are unlimited and we're on the top half of the first inning and a tremendous amount of innovation will happen here.