 Yes, and we are back. Yes was back. It's very more on every social media platform Barry Moses is my name just in case you meet me in the streets out there Why in the morning is the name of the show and entrepreneurship Tuesday is the theme of the day and today is a second day of Christmas That is right Alex, right? Today is the second of The third of December rather and this is the third day of Christmas and are you celebrating your Christmas? We have a question on Facebook for you and the question is how much do you spend traveling during the festive season? And is it worth it? We are going to be sampling the your feedback to us the end of the show But until then let's get a day a taste of Beldinus Delicacies Thank you. All right, so you are the CEO and founder of Beldinus Delicacies and you brought something for us to taste here before that you can introduce yourself My name is Beldin Kerito the director of Beldinus Delicacies the founder and the CEO The founder and the CEO of Beldinus Delicacies. All right, so Beldinus Delicacies is like three years old now Yes, three years old. Yeah, and Before Beldinus Delicacies you were still baking for your family for your loved ones. Yes. All right I used to bake Cupcakes for my family's and I was so passionate about it. I thought it why not take it to Higher level and then show it friends and relatives. All right. Yeah, wonderful. So it started out as you Being the person that brings cups cupcakes to family functions You bring you offer people cupcakes when they visit and then you said I can turn this to a business Yes, what people don't know about you that you are a personal impacts knowledge as well you teach Yes, I am a teacher not only do you teach people how to bake? Yes, you also teach students English literature In school. Yes. All right. I'd like to know I'd like to take you back to campus When you were studying education, is this the course that you that you chose to study first? No, actually I did education that is English and literature then And I taught for one year after one year of teaching I thought I Thoughts with my passion passion in baking and passion in entrepreneurship Why not take it to another why not? Get involved in baking business you find before when I started baking. I was so passionate about business You'll find in campus. I also used to do business in campus. Yes What was your drive? Were you coming from a humble background? So you needed to fill in the the gaps that your parents can fill or you were just motivated by By financial freedom. Actually, I was yeah, that's why I came from a humble background Yeah, and you find I'm not this kind of person who is comfortable with average kind of life Yeah, and I'm not this kind of person who will Who like a begging or boring? So I thought why not try to get something that can keep me going in campus, you know Sometimes life can be hard in campus. So I know that times. It's always hiding covers. Yeah Always hard so I always had something to do and to boost me and My compass mates used to think that I come from a very rich background because my lifestyle, of course could tell it Yeah, I used to get the best weeds in the market. Yeah Yeah, I could wear a weave worth five thousand. Yeah, that is not easy in campus Yes, and this is off the business that you were doing. Yes, you started making money and learning. How did you learn? financial literacy Thinking a compass you're 18 19 and you're ready saving money You really know how to invest in your head You know, you already know how to to prepare for the future and all that. How did you manage to get this financial? Literate I think for me. I love reading books. Yeah, okay First it was that interest intrinsic motivation. Then I just reading books and then now for me. I'm this kind of person I'm so passionate and I'll go get her whatever I want. It's just from within whatever I want to just go for it All right. Yeah, I love this so much So as we speak you are a teacher and you balance your business and teaching Teaching high school. All right Do you have friends in the corporate world that also do the Follow their passion on the side Yeah, I Can't say they're not many. They're not many because so many people caught up with the hustle and bustle over 95 years Yeah, though for me. I'm able to balance because what have I did once I got the skill and showed I've empowered other people I also believe in empowering other people and creating business Job opportunity for the people like actually in our bakery. We have 10 employees in total right now So what I've done I've empowered them whenever I get a skill and make sure they're well empowered and the business can just run on its own Actually, I can even take like two weeks without stepping into the business and it's running because I've empowered people You have empowered people and empowering people is a way to go uh-huh Taking you back You've decided you want to start this business Did you have a strategy or you just said let me just wing it and see what comes out of it Actually to just pick the truth. I just I did have a strategy I I just decided let me just start small actually I started very small with my House oven and a little sorry a small hand mixer. Yeah, that's how I started and Just like that the business bloomed of course with a lot of effort Mm-hmm a lot of aggressiveness with a lot of marketing actually I was overwhelmed because I started in October 2016 I remember my first cake. I did was for my cousin. He was celebrating his 4th birthday Mm-hmm, and when I did that cake that was my first cake. I did and I posted it On your social media officially if you want cakes you can order from the denies And I must say by December was overwhelmed I had to get someone to assist me because by December had done over 40 birthday cakes. What do you attribute this to? what a mouth or Aggressive marketing online What of my aggressive marketing online? I'm very social whenever I go even when I go to a Banking hall as the teller serves me. I'm telling her about my business. Yeah, you know, I bake cakes Well, if you need cakes, you just need to call me You're always marketing. Yes. I'm always all right When you compare this face-to-face marketing when you meet people and tell them I do this I can offer this and that and Posting online, which one do you think is most most effective actually? I can say all of them are equally effective. Yeah, all right Yes, you can all of them abroad business team. Yes, all right. Let's get a taste before we get the actual taste right here Let's get a taste of what you do on your Instagram and the pictures are amazing. Who takes your pictures first? I Do you take the pictures yourself? Yes, and I also have a photographer. He's a Kelvin Kibbut So like for the weddings he comes in handy to take them. Yeah, this is actually a cake We did yesterday for our priest. This is yesterday. Yes for our priest who was celebrating his second anniversary priestly anniversary Yeah, and we brought this concept of the altar and our priest Offering the sacrifice of holy mass. We also besides cakes. We also make sauces There once that you can see we make sauces for our kicks Filling and you see in a cake you have to have feeling so we do sauces. So these are fruit based sauces Yes, all right natural natural fruit based sauces. Yes, do you think I can I can have the sauces with bread? Yes, you can the sauce there things I can have with bread. Yes. What kind of flavors do you have? We have blueberry our signature. We have strawberry raspberry. We have a blackberry Blueberry blackberry strawberry raspberry Just care fruits So we've time We've time you're so going to have the same we might have a mango sauce right there a banana sauce Which fruit is like which kind of food? Because for us we are looking at unique sources Unique sources that at least are not just common or easy to find because we wanted to be unique I'd like to take you back to that Cake the priest's cake the altar cake everything is edible on that cake. Everything is edible including the priest including Yes, and don't get it twisted. It's the icing All right. I like that. I like that. All right. So the books this one was a graduation cake Yes, who comes up with a concept? I do. Yeah, I just sit down Actually for the cakes you first planning. It's a job by itself. You have to plan like Three hours you spend like three hours planning and trying to come up with that design at times You needed to draw and see how it comes out. So it's a lot of planning Yeah, all right. The big question is always as a cake ever gone wrong So you had to eat it or throw it and start afresh. It happens. It happens. Yeah, it happens All right, so these are the challenge because of doing business. Yeah, there are challenges of course and you just You don't get discouraged by that but that encourage you and push you to work harder. All right Just scroll down a bit. I See your squad there. That is your is that your squad was this was these are my students These are your students. Yeah, we usually have wedding cake masterclass and this is what some of the students had done. All right Yeah, so these are graduates. Yeah, these are graduates. We offer certificates after their short courses Yeah, all right What are some of the reasons people will tell you that they're trying to learn to bake when they come to your school? Apart from business, obviously most of them wants to start businesses What are some of the reasons they give you a light I'd like to learn to bake cause? Yes, I'm for family. Yeah, because you find at times like the children need snacks to take to school So parents would want at least to know how to bake some snacks for their children. So they know what their kids are eating Yes, others want her to To just make their people happy celebrations. Yeah, that passion for people in all that. All right. All right So Have held the bites this is um oats and banana gluten free cake What are exactly what I was asking for bananas Yeah, bananas and oats bananas and then this is arrow roots. Yeah arrow root and banana cake gluten free as well All right, so you still experiment. Oh, you're still experimenting with the ingredients Uh now for this one had done a lot of research. It's now out in the market. It's already out in the market But you're still doing a lot of research. So we are going to be seeing different kinds of cakes. Yes. All right, so, uh What did you say was in there? Arrow root and banana arrow root and banana. Yes. All right. Does it taste good? Very good taste good. Yes All right So diabetic people can eat that. Yes Because no sugar All right. So it's gone are the days when diabetic people go to parties and say I can't eat cake So if you know you you have guests and some might be diabetic You're the you're the person to talk to. Yes. All right. What's happening here. It's a beautiful picture This is a wedding cake. Actually I was Assisting cutting the cake. Yeah, and now this is the last I'm cutting the last bit of the bottom tier All right. Yes, the cake was so good. They people ate everything. Yes All right I like that. They eat and live asking for more. They keep asking for more. How do you feel when people ask for more? Do you feel disappointed that you didn't bring enough or you feel amazing because you did a good job? I feel um, I feel I feel satisfied because by the end of the day I know that we have enjoyed the cake And like when we have a cake someone takes a cake to an occasion then it's just left there So when the cake is uh, when people finish the cake very quickly, I know they must have enjoyed it All right. We talked about the challenges of doing business We're going to be talking more about the business right after people get to see what she brought once in studio She came bearing gifts and this is a sample Oh Cake right there so this is Talking from the burden Delicacies and it says god bless you When I turn bear mama God blesses God bless you as well for doing this But there's an interesting story you were sharing with me and uh, you told me you shows to focus on cakes Most of times when people open bakeries The the time to go all the way make cakes make bread make Bagels make donuts make everything that comes with uh with flour, but she shows to go the cake way. Why exactly? This is because for me. I chose to specialise in cakes only This is because I want to give it my best even when I'm doing my research because for you to just remain in the market And keep on scaling the heights. You really have to do a lot of research You really have to do short courses And now I found with the cake. I just want to specialise to give the best all right. Yeah, and uh When you were starting it was a bakery now. It's a school transitioning from from bakery To incorporating a school that it that means the business is growing that means you need to scale up What were some of the challenges that came with it? And what are some of the things you learned in the process of scaling up your business? some of the challenges were like Of course finances The business is we started it as a small Just a business at home now you find now and Our business it's one business that really expanded because actually people really love love our kids So you find you're getting orders you're getting referrals from friends So you find you need to expand you need to get out of the house because it's no longer enough for you Uh after that you find that this space is not Big enough. You have to get a bigger space. These machines cannot hold any more than work. You have to get bigger ones. It's a process It's a process. Yeah, it's not something you can teach somebody This is what you do when you get to this point. This is what you do when you get this in You get to learn things as you move and then um, you find uh, the reason as to why we expand into school We realize there are very few schools That really give the hands-on skills on baking You find some students coming from college They've been doing past three years, but they can't decorate a cake nicely So we identified a gap and really wanted so everyone and then again for us We don't have these secret recipes. We can share with people. You're not coca-cola. No We are just open to empowering people. I don't mind if I can't train you today Tomorrow you open a bakery next to me. I don't mind because I believe again There is a market for everyone. There is a space for everyone the pie is too big We can all have peace. Yeah. All right. So empowering empowering empowering You're so passionate about empowering and you teach high school kids And I don't feel like they're taught enough In preparation for the real world because they're taught to get is and go to campus and get a job Do you try to actually Fit a different narrative into their into their perspective of course now me being a teacher of Very bright and intelligent kids Shut up. It's high school, by the way I encourage them to get those eggs. They're very important because I know they are capable of get all of them are capable of getting them But besides that I also empower them In case you complete campus and there is not that job Don't sit back and lament. I can't find a job. Why even immediately after high school? You can still start High school. Yeah, because some of these skills that you get by doing it yourself go a long way Yeah, so encourage them when you finish this go do short courses Yeah, take the short courses empower yourself make sure you can do something Courses in line with your passion. Yeah, courses in line with your passion and things you love for sure How can they make their orders since we are? Since we are in december officially and it's the season for cakes. How can they get to make their orders? For razzna. We have our facebook page. Just look them straight into the eyes right now. We have a facebook page Beldina's delicacies you can DM us or call us on 0 7 10 1 2 4 4 9 6 all right you haven't Right there. Is this one of your your sauces? Yes, this is one of the sauces. Which flavor is this? We have this is lemon blueberry Yeah, written in chocolate Written in chocolate lemon blueberry by Beldina's Delicacies and they can find you on facebook as you say to all right. What is that advice you'd give to? To a woman who's or a lady who's watching you right now and She has a job. She has a nine to five She'd like to start her own business on the side, but she's not sure about about the husband Maybe she's not so sure about the time. She's not so sure about how she can balance with the kids. She's not she's uncertain But she has a job. She doesn't want to leave the job, but she wants to side us. What would you tell them? Your camera is number four for me. What I can tell them. It's a venture. It's not easy, of course But it's worth it. It's rewarding What you can do it's a just take a short course during your leave or even during the weekends Then make sure you empower someone or take someone to train Of course, you have to have their skills yourself for you to be able to guide So take a short course on baking and training Empower someone to help you do it. It's doable. It's possible. It's doable. It's possible It's upon you to start make the first step. Yes All right Shout out send a few shout outs to the people who have helped you get this far as we prepare that Facebook question As we line up your feedback as well For me actually I just can't be specific because I can I attribute this business to all my friends They are like paid marketers When you find my friends talking about my cakes, you think I've paid them to do so Have so many you get a poster man up as posted in let's cook Kenyan meals in baker's club Looking for a cake like 20 friends to recommend me. I really appreciate you all my friends I attribute the success of my business to you Thank you so much. And we God bless you. All right Uh, who not one of these are going to discount here December season Especially if only I'm bowing at it as I'm so sorry. We couldn't wait to fight for uh, Okay, Columbia. I watched you and why to fight for I'd like to kick will they get a discount before we cut this If you're watching this show right now, you're guaranteed of six cupcakes with every cake that you order You had a straight so make your order make your order make your order the oven is not so big and December is not so long So make your order Before the stalks less. All right. So it's about that time that we cut the cake Just remind them how they can make their orders again as I get a slice as I get a taste Yeah, you can contact us on 07 10 124 496 What's up? I send you different designs for you to choose from and um, We'll give you bed discounts. All right, you'll get your discount for sure And I think we've come to the end of the show. Let's get uh, let's share let's share a piece, right? Yeah, let's share a piece as we wrap this up. Remember we are on social media at white five four Channel on twitter white five four underscore channel on instagram and white five four on facebook hashtag is why in the morning Hashtag is entrepreneurship tuesday and this is that day that we discussed legal tenders We've learned a lot from into alex alex's interviews to my interviews And I'm about to invite the rest of the crew to come share the cake with us You guys come through as we wrap this up. Remember we still have a lot lined up for you on this particular channel Don't change it. And uh, yes tomorrow as well. Why masheriki coming up next? My name is by mosses It's by more social media. Don't type that. I don't go to well Hey, let's come