 Whenever you're naming your product your program your next challenge your webinar your whatever it is that you're creating Just always bear in mind that you want to be creating it from the vision not Away from or apart from the vision It's not like you create the vision for your brand and your business and then that goes into a drawer And then you create all these things in isolation your products your programs your services your Webinars your masterclasses your online courses your cheat sheets worksheets tools templates Whatever you're creating and probably some of all of that all of the above You want to make sure that they are in alignment with the vision and the promise of your brand Your vision and promise should be what's driving the creation all of those so you're not creating everything separately Towards achieving the vision the vision should be a part of it