 When we were talking about our event on the 6th a month ago or so, Jennifer came up to John and I and said, you know, if the space that the Brisco Pavilion is open, we'd love to host the party for y'all for the big gifts. So that is all I'm happy to say come together and we really appreciate their hospitality and donating that space to us. It's going to be a great event. We're still in the process of, you know, buttoning down food trucks and cash bar and donation laptops throughout the bottom of the pavilion and outside. So we'll be announcing that and you'll see invitations very soon about the Big Give Party. And then Jennifer mentioned to John and I that she had participated in the first giving event in Austin, the Amplify Austin at an agency there. And of course, you know, I was like, wow, you know, would you be interested in like sharing your experience with our first timers in San Antonio? And she agreed to do that. And I think that is very generous and it really is going to be real helpful for y'all. And that's why I think this workshop of all of them is going to be the most important to you because it's someone who's experienced this firsthand. So without any further explanation, I'm going to introduce Jennifer Wachenko from the Frisco Western Art Museum. Just make sure. Can y'all hear me? Okay. Great. Well, thanks so much for coming out. I know it's Monday morning. This isn't the best time slot to get your stay started with development workshop. But in the Oscars were last night and they ran long and it's so cold today. I don't know what's going on. So thank you for being here. So we'll try and keep it lively. I'm not going to talk the whole time. I know it's mostly probably people have questions. So we will get to that part. But first of all, because I have to do the shameless plug for the museum. How many of you have been to the Brisco Western Art Museum? All right. Now, how many of you actually been to the museum? Not just because of course we have this beautiful event space in the Jack and the pavilion where we're going to have the Big Gibb event, but how many you've been to the museum part? Yes? Okay. Great. Well, we just opened October 26. We're located right on the Riverwalk at the corner of Market and Presses Street. We are in the building that used to be San Antonio's first central library from 1930 to 1968. So I would very much encourage you to come visit. It's a beautiful space, brand new. It's a different experience, I think, than what you, that people expect in an art museum. And we have very low admission price for only five dollars for adults, four dollars for children, or excuse me, students, military and seniors, and then children 12 and under for free. We're going to come by and very excited to share that, as Scott mentioned, we are going to host the Big Gibb event on May 6 in the Jack and the pavilion. And because it's a great day for San Antonio and it's the first Tuesday of the month, the museum will be open late until 9 p.m. that day and we're going to make it free admission just because it's the Big Gibb. So I will definitely see everyone on May 6. So why am I here? Well, I love microgiving or crowdfunding or however you want to call it. This whole concept of getting lots of people to give you dollars, usually at a lower price point. And the reason why, because it's very democratic, it's accessible, it's a low cost option, there's no big expensive direct mail out that you have to do. Usually these are time based, so it's for a certain period of time, in this case only 24 hours. That sense of urgency works in your favor. And then it's a great way to get new donors because the entry point is so low. So people are like, okay, well, I can give $10. Personally as a fundraiser, and I'm sure a lot of my fellow fundraisers in the room share this feeling, is that we don't ascribe to the fact that only philanthropists can only be rich people. Anybody can be a philanthropist. Anyone can donate. So these type of microgiving campaigns or crowdfunding campaigns are just, I think they're the wave of the future. So how many people have participated in a campaign like this, like Kickstarter, Indiegogo, have done your own? Yeah, so I think this is a great idea. And I was really excited, I moved here last year from Austin and was really excited to find out that San Antonio will be doing its first one on May 6. So just a little bit of background and to my experience with this. So in 2010, I worked at an institution called the Art House at the Jones Center. It merged with Austin Museum of Art. It's now called the Contemporary Austin. But in 2010, the building right at 7th and Congress was under renovation. So we were closed for a whole year. And I had this crazy idea to have a microgiving campaign as a way to stay engaged with our constituents while the museum was not open and we didn't have a lot of programming. And so we did it in the month of February around Valentine's Day and came up with the cute name I Heart Art House. We did it for one month and it was an experiment. But I think it was a successful one. And we had 279 donors, 184 were first time, and we raised about $3,500. So again, it wasn't about raising tons of dollars, it was about getting people involved and keeping them connected. And those 184 new donors were of course great for us for when we were going to start pushing membership once the museum opened. And I believe donations started at $5 or $10. So again, low entry point. So then two years later, I was at Leadership Austin and wanted to do it again because it was so much fun. It was leap year. So again, in February we did this campaign called Leap Together, Leap Together. We actually did have a really clever logo, but I couldn't find it. And this time, having learned that one month was just too long. You'll get a lot of donors right at the beginning and then it trails off and then it gets kind of annoying that you're emailing people all the time, have you given yet? Have you given yet? So we condensed it to two weeks. We got 121 donors. Leadership Austin is a little bit of a different model, but again, raised $2,700. So then in 2013 was the first year that Austin did a 24-hour giving day in Amplify Austin. The citywide goal was $1 million, raised about 2.8 that day. It was March of last year. It's coming up soon on March 20th in a couple weeks. And you only have 24 hours, so you've got to hit it hard. But we got 380 gifts and in total raised $30,000 because $24,000 was donated. And then there were all these booster prizes. And we made a strategy to win some of those and got an additional $6,000. So incredibly successful. So why do I tell you all this? It's not to brag, oh, I've done this so many times. It's to show that together we're more successful. So I think there's no better example in fundraising that a rising tides lift all boats, right? Because we had probably about the same 200-something nonprofits that participated in Amplify last year. And we weren't even at the top. I mean, I don't even know. We were probably about 16 in terms of rankings. But I mean, some people raised a ton of money. And nonprofits of all sizes, which if you went to the first big give workshop, then you heard those stories of some of the really smaller nonprofits that really benefited. Again, for those reasons I said on the first slide, that it's a low-cost way. It's something that can be done by nonprofits of any size. So just before I go into kind of these steps, if there's ever a point when you have a question, again, we'll have plenty of time at the end, but feel free to just raise your hand and stop me. Yes, mics on either side. All right. So how to get going? I just outlined these steps, and I'm sure there's probably a way for us to share the presentation later. So you don't have to worry too much about writing everything down. So step one, evaluate your situation. Two, assess your current donor base. Three, set a goal in a fundraising strategy. Four, map out a communication plan. Five, the day of raise lots of money. And then step six, thank your donors. So I know there's probably tons of fundraisers in the room. You'll notice this is no different than what we all know is the fundraising cycle. It just happens in a more compact timeframe. So first step, and this is probably the most important. You know, we're, what is today, March 3rd, so we're two months out. The first step is assess your current situation and how does the big give fit within your current development plan? So I still sit on the board of an arts organization in Austin called Forklift Dance Works. And last year, Amplify came around and our executive director asked me, well, what should we do for it? Should we participate? And I said, no, frankly. I said, we can sign up. We can be on the list, but we had already planned. We had a performance coming up in July and we had already planned to do a major Kickstarter that was going to be a $30,000 goal for March. And it just didn't make sense because you can't go on March 2nd or whatever day that was, March 5th of last year, ask your donors, you know, push them hard to give to Amplify Austin. And then two weeks later, turn around and say, oh, but we have this really important Kickstarter and we need you to donate to that too. So it needs to make sense within what you're already doing. Now, you know, knowing what you know now, you can plan for the next year. So and actually with Forklift Dance Works, we are going to participate in Amplify Austin this year because we knew when it was coming, we were able to build it into our current development plan for the year. Step two, assess your current donors. So this is one that I'm still working on at the Brisco Museum is, you know, how tech savvy are your donors? What kind of donors do you have? We're very fortunate at the museum that we have a good amount of large dollar donors. So we don't necessarily have, you know, very different from the other organizations I worked for. And how do you communicate with them? Do you send out regular email blasts or do you have good interaction with them over social media? I know that you just had the social media workshop a couple weeks ago. And then how do they donate? Do people send you checks? Do they go online and donate? Do you have people? I think it varies by sector, by size of non-profit. But those are things to consider because, of course, this is only online and it's only within 24 hours. So you have to think about how you can activate the donors you have to give in that short period of time. And basically you have one option of how to do it. So the next step is to set a goal. You definitely need a goal. You don't want to just go in blindly and say, we're going to just raise the money on May 6th. You want something to work towards. So just like anything when you're going to make an ask, you don't want to ask too high but you don't want to ask too low. You want to find that right point. But I think what campaigns like this offer that's unique is that you don't have to think just in terms of total dollars raised. You can think about how many donors do you want to get? So again, going back to that example of Forklift Danceworks in Austin for Amplify, we're actually going to say we want to get 100 donors on that day. So that's something to consider and that's a goal that I've used before with other non-profits is to think of it in terms of number of donors. Because again, it's really about engagement in addition to how much money. And then once you set your goal, you want to think about how you get there. So I'm not familiar yet with, I know there are going to be booster prizes throughout the day, but for example with Amplify, there was every hour, was a prize for the non-profit that raised the most dollars that hour and then had the most donors within that hour. So there were 48 of those total. And then we, the prize that we were going for at Leadership Austin was the most individual fundraising pages. So I'm not sure if we're going to do that here, but for example, just so you can think of, to give you an example of how to develop a strategy. So we know when you do a walk or a race for the cure or the MS walk and you are a participant and you sign up and you have your own fundraising page. Well, they did that. And what we thought with Leadership Austin, has anyone been through Leadership San Antonio or any of these leadership programs? So classes tend to be very competitive against one another. Every year they think they're the best class ever. And so we use that to our advantage to see, okay, who really is the best class ever? And pitted the classes against one another. So that competition, again, assessing the donors that we had, really worked in our favor because each class had its own fundraising page and then we're able to compete. And because we had so many of those pages, we were able to get a $5,000 prize. So take a look at what's available to you. Maybe because of the nature of your nonprofit, your constituents are up at two in the morning and that may be a slow time within the 24 hour period for people to donate. So maybe you can go for that prize for that hour. This is something I really want to try and pursue, is getting a match gift. Would your board be willing to say, okay, we will as a board collectively match up to $10,000 of whatever's raised on May 6th? I think that's a great incentive. I know it would work for me if I was thinking about this nonprofit. And I'm like, wow, I'd give my 20 bucks and then someone else is going to give 20 on top of that. So that's something, and of course that's something to work on now. And then make sure you publicize that to all of your constituents. And then lastly, make sure you arm your staff and your board with a toolkit. So not just the board, but give them, say, make sure you give them a briefing on, this is what is happening on May 6th. We are participating. Here is a sample email that you can send out to all of your contacts about the Briscoe Western Art Museum participating and how they can donate to the museum. Here are some, maybe not for our board, but here are some staff for, here are some sample Facebook updates that you can post or Twitter updates. So give them the resources they need to work on your behalf. And you want to encourage to, speaking of goals, try and get your board to participate, all of them. It doesn't matter about the amount that they donate on that day, but try and get them to make a donation of some sort. So I was very proud at Leadership Austin, every single one of the staff participated, I didn't ask that they all gave. And then all but one pesky board member donated on that day. So we talk into our board this year. Step four, map out a communication plan. So how active, raise your hands if your organization is very active on Facebook and Twitter. Yeah, okay, for all of you who didn't, time to get going. Because you don't want to wait till May 2nd saying, hey, the big gives coming up in two days. You've never heard about us on Twitter or even seen a Facebook update, but we want you to give to us on that day. It's going to be too late. So now's the time you want to start building up your followers. Because again, because this is only 24 hours, it's a very short time frame. And believe me, all the people here in this room and then all the nonprofits that aren't in this room are all going to be posting wildly on their social media networks about the big give. And you want to make sure that you're, so speaking, the pipeline. So now's the time to start building up your social media followers. I would recommend three to four weeks out. I'm starting to get the emails from all the nonprofits in Austin about it. To send an email to your database saying, hey, you may have heard about the big give. Let me quickly tell you what it is. By the way, we're participating. And you don't want to say, make sure you give to us only. Because the great thing about these days, as you've heard before from John and Scott, is that people tend to give to multiple organizations. So you want to tell them, we hope that you'll consider our nonprofit to be on your list on the day. And then you've got to remind people one to two weeks out. And then the day before saying it's coming at four o'clock on Monday, May 5th. At midnight, you can start making your donation. And you want to make it as easy as possible, direct link. Make sure if there's, I haven't been on the page yet. I know they're using the same system that was used in Amplify. But make sure you get those specific directions on how to find you so that they know to give to your nonprofit. And then get ready, because this is important here. With anything else, you've got to tell people why should they give to you. Not just because it's the big give and it's cool. But of course, you've got to tie it back to your mission. You've got to say, we want you to donate to us on May 6th, because we're going to use those dollars to do X. So again, this is no different than any other fundraising campaign. It's just a different mechanism. Bonus step, rest up. Because once the day comes and Amplify rents from evening to evening, so you get really excited for it to launch. And it is exciting because you can watch the leaderboards and that's what I did most of the day. And you see the gift start coming in and you're like, it's really exciting and you're texting with your, you know, fellow staffs like, oh my gosh, look, someone just gave us we're at $2,000 already and it's addicting. And you can't stop watching the leaderboards. So make sure you get some rest on Sunday so that you can be ready at midnight on May 6th for a whirlwind 24 hours. And then step five, raise lots of money. So you want to make sure to stay in touch with your constituents throughout the day. So maybe when you hit the $1,000 mark, you send an email blast to your database and say, hey, we hit $1,000. You're doing great. Make sure that you tell all your friends. If you've already donated, you know, post this update to Twitter or Facebook, telling them that you donated with a link to how to donate for those people to donate to us. So you got to keep them informed. And, you know, so I know that I did periodic email blasts, you know, before the, I think before midnight and the morning is an update on how we were doing in the mid-afternoon, saying this is the final push. Let's do it. Again, if you've set your fundraising goal, you want to tell them how you're doing according to your goals, you know, if you've set a goal of 100 donors, okay, we're at 75 donors. We're getting really close. Let's find 25 more people to donate. Frequent Facebook updates and Twitter posts. That's the beauty of social media is it doesn't last forever. People are used to getting bombarded with that stuff. So it's okay to be very active. And then interact with your followers. So thanks so much to John Smith, you know, and tag him on Facebook or on Twitter for donating $100, you know, who's next? So I don't know if y'all discussed that at the social media workshop, but it's a good idea to use some kind of social media managing tool like TweetDeck or Wheeze HootSweet, because then you can schedule your tweets and your updates throughout the day, so you're not just on Twitter and Facebook all day on May 6th. And then once it's all done and you've gotten a good night's sleep, then make sure you thank your donors. So you'll get the San Antonio Area Foundation will send the official gift acknowledgement out to everybody, but you're gonna get a list of all of your donors with their contact information, how much they donated, and you need to send them a thank you to. Doesn't have to be the official tax receipt, but just tell them, thanks so much for participating on that day, and as we all know, the big gift happens once a year, but we don't. So you wanna make sure to stay in touch, right? Cause what is it that donors complain about? Yes, you know, we did both. So because we had, you know, 360 donors, I think up to a certain number, let me think. We may have sent email versions up to maybe like $25 and then everyone else, we sent a printed letter. So whatever works best for you depends how many donors you have. I mean, of course, a letter is nice if you can do it. So I think we all know donors hate it when you only come and talk to them when it's time to ask for money. So don't be that fundraiser. You wanna stay in touch with them, but now you have this great list of people who participate just on that one day. So you can send them emails just specific to them and it could be the same copy as what you're sending out to your entire database that say, hey, big gift donor, it's October and you donated in May, guess what we're doing now with that money that we fundraised? So again, this is not any different from normal fundraising. It's just a different mechanism. So I think that's all I had. So questions, yes. We did not, we opted not to do that. However, lots of, I know there were lots of other nonprofits. We had a breakfast series that was already scheduled for, I believe it was the morning of, so we made sure to make an announcement at the breakfast that morning saying, hey, Amplify Austin is gonna start tonight, make sure you donate, but we didn't have a special event, but it's, I know one of the most successful nonprofits in Austin was Hospice Austin and I believe they had an event to kick it off and that's how they jumped up so high right away. On the day. Mm-hmm, that first night, mm-hmm. Yes, mm-hmm. Let's do high, let's do low. Yeah. Well, I think it depends on, how many people are you reaching, how many people are in your email database and then if you're on social media, how many people, how many followers do you have, how many people like your page and then here, the thing is that's great about the big give is the entry point is $10 and Amplify Austin was 25. So I think it makes it more accessible for a number of donors, so maybe you wanna do it that way and maybe the dollar amount doesn't make good sense for you but maybe a number of donors does. So there's no exact science to it but if, how many people donate to you regularly throughout the year, maybe if you can get every one of them or a number, something like that, you know, to those, that number of people to participate, then that may be a good goal. Is that helpful? Kind of. No. It's hard, you know, it's an experiment for everyone. I mean, we set a goal at Leadership Austin of $10,000 and I mean, we had no idea what it was gonna be like but of course, this went across the whole, whole city, right? Because the city raised almost three times what the goal was. Of course, then they boosted it this year to $4 million which is, woo, that's pretty high. So go Austin. But you know, I think what I learned is that we can all expect to do better than we think we're gonna do because it is the first time and I know that the planning committee is working hard on making sure that it's being pushed out. I mean, I'm starting to hear it in lots of other places. So I think it's gonna be a good day. Yes. Yeah, that's tricky. I would caution you to say though, you're gonna ask everybody who already donates to you. And yes, you know, that's tough. You know, everywhere I've worked where I've done a microgiving campaign, we were generally speaking a younger donor set than what you're talking about. But I mean, in some ways, I'm in a similar boat with you now being at the museum. So something I'm thinking a lot about too. You know, maybe it's, you know, I don't know that there's an easy solution to that and it may just be that you find the people who are more in that target audience of people who are active online and have them be almost ambassadors for you to help find those groups of people. And maybe it is about, then it's not about raising a lot of money because it sounds like, you know, you're just wanting to build your email database and it's doing whatever you can to promote your organization and then, oh, maybe you wanna make a $10 gift because it's only $10. Yeah, that's hard. Yes. Is that correct? Yes. Yeah, I think that's part of it. And I don't know, John or Scott can tell me different. But I think also part of it is just to expose people to new ways of giving. Even your existing donors. Not just about the young people who already know how to give because they gave to some political campaign and made a $5 donation or texted a gift to the Red Cross or something. So I think it's part of it, but I think it's, I don't know, it's a beautiful concept and it's where I get sentimental about fundraising is that we're all coming together to raise money for the entire community. Yes, we all personally benefit at our nonprofits but I think it's, again, that's the rising tide lifts all boats so see what we can do together. Yeah, and I, you know, I've, having done this a couple of times before there was the infrastructure of a giving day, you know, I had to sell it to these boards and they were all like, yeah, I don't know. That sounds kinda like a crazy idea. So I think once they see, because again, it's not, you know, you saw the statistics in 2010 and 2012 at our house in Leadership Austin, it wasn't, I mean, we raised like $3,000, it wasn't a ton of money, but it was hundreds of new donors, or hundreds of donors, period, and I think it's just getting that kind of engagement. It's, you know, it's what it symbolizes. It's like, yes, it's $5, it's pretty low risk or it's a $10 gift, that's, you know, that's maybe lunch one day but I am demonstrating that I believe in what you're doing, whether that donor knows it or not, saying yes, I support your nonprofit. To me, it's more of a symbol. Yes, that's a very good question and maybe, and John may be able to answer that. I will say personally from me, if you could tell by the timeline, I didn't stay those nonprofits to see what happened in the next year, but John, did you wanna? Yes, this one on? Yeah, okay, so to answer that question, what we've found generally across the country is that about 30 to 45% of givers on the day of the event are first-time givers to an organization, so the vast majority of them are giving the minimum and these are people who have connected through networks from your previous givers who have reached out and have jumped sort of aboard your mission to capitalize on targeting a particular hour or a particular prize because people are much more likely to give in those certain circumstances if they've never given before. To answer the question based on that, we found about 90 to 95% of those givers then give the second year, so what a lot of the reports we've read after these events have shown and the reason they grow sort of exponentially over a period of time and that's one way you have to think about this is that it's not necessarily about this year. This year you may not raise a lot of money. This year is about planting seeds for next year where you will raise more money because you've had that opportunity to reach a new network, you've been exposed to tools to do that and you're more equipped to do that moving forward in the future. But what these agencies have found is that so if somebody gives to agency A in 2012 or in 2011, let's say, they are going to give to agency A again if you stay in touch with them properly and we're gonna be offering a workshop after this on how to continue to connect with those donors and to build them into sort of volunteers and to kind of cultivate them further. But if you stay in touch with them, you're likely to get nine out of 10 of those will come back the next year and then they will also then give to organization B as well. So people are not giving less, they're giving more, but they're spreading it out across a number of agencies. So you get to some cities who have done this for a while like Dallas, for example, will have a much larger percentage of their givers give to four or five organizations than a city like Austin did who had maybe 20% of their givers gave to more than one organization the first year, but they're expecting that number to grow which is why that four million markets come up from what their target goal was a million the first year. And this is sort of happening universally kind of across the board, if that helps. Sorry, if you have a matching. So on your profile, there was a, we didn't initially, when you filled it out, I don't think anybody actually filled this section out because it was really early on. But there's a section you can put there are matching funds available. And you can put yes, and you can put an amount in that category. So that'll immediately tell people that there are matching funds available. But in general too, the bulk of people who are going to give to your organization are gonna find it through your embedded link. So they're gonna find it through your Facebook, through your Twitter, through your social media accounts, through your email address, I mean through your email contacts. And in those, there's more information that's also attached to it. So you're saying within that post, hey, help us give by five o'clock because one of our board members is putting in a $2,500 match. So there are very few people who are just gonna log on to the website and scroll through a list of 250 organizations, find you and give. I mean that is a possibility, people do it, but the vast majority of them are gonna follow sort of the rabbit hole that you kinda lead them down to it. So they're gonna follow you through Facebook and they're gonna link to it that direction. They're gonna see you post it on us and they're gonna link to it that direction. Or they're gonna see your organization post it on somebody who is an employee or a donor of your organization. They're gonna see it there and they're gonna follow it that way. And that's why it's very important to sort of do the all hands on deck. I mean really everybody on your staff needs to be putting something out because they all have social networks as well. So even if you have 150 followers or 78 followers on Facebook, you have staff members who potentially have more. Or you have staff members who have family who have more. And so it's about capitalizing on that social experiment of getting people to sort of spread the word and not just immediately asking for one giver. Yes, we have already started to meet with different media outlets. So we're doing social media plugs but we're also gonna be doing on air interviews. We're gonna be doing billboards. Once it gets closer to, we haven't started that process yet. We're gonna be doing stuff on all of the major news networks. Public radio, KLRN. And then in addition to that, we're doing KRTU is gonna be doing an on air interview. We're doing on air interviews on four or five and WAI, those kinds of things. Radio spots, so we will be advertising. Yeah, absolutely. So when you log on that first homepage, we'll have a multi-gift platform. And I think it's up to 15 agencies that you can give to at one point. Or you can then go over to the leaderboard and individually scroll down. And to add on to that, I had an email this past week and I'm sorry, I can't remember what organization this came from but they were wondering what is there a disadvantage to organizations that start with an S or a T or a W that are further down that list? And it looks like that now because everybody's sort of listed alphabetically. But the way it's going to work is that the leaderboard is dynamic. So as your organization raises money, you move further up and down the leaderboard. So if you're targeting a particular time period and you have a lot of people who are giving at say 11 a.m., you're gonna be way up in that leaderboard which is gonna give you a lot more exposure when people come in. And that enables you to capitalize on that sort of campaign which is why it's important to not just be a passive participant and to actively pick time periods that will help you raise money and raise new donors because that raises your profile essentially on the website. And two, you can do a search function. So you can immediately search for somebody on the website as well. Three, there's also a group function. So we're gonna be grouping organizations based on their category type and so you'll be able to find them through those subsets as well. It'll, the search function works like it works on the backend right now which means if I type in, say, I don't know, that children, it'll bring up anything within that category. Yeah, in the title. Yeah, there are questions all over, yes. No, not at all. They can find you through the regular search functions by typing in your name if that's what you're asking. They can find you through your stuff that you're posting. So your category is not necessarily important in terms of, I guess, in terms of them being able to locate you if that's what you're asking. Yeah, absolutely, I mean it's definitely gonna help but I mean I don't think that's the way most people primarily find you if they're gonna, because you're also gonna have the email and embedded link and they'll just connect straight to your profile, your user profile through that. So that'll be a more direct route than having them go back in, instructing them to go back into the website and search for you, if that makes sense. Because yours will just connect you straight to your page and there'll be a give function right there. Does that help? Nationally? Yeah, that's a great question. It's, and I don't have any direct numbers to that because it's radically different depending on your type of nonprofit agency. For example, animal nonprofit agencies tend to have a lot more followers because it's easy to follow a group that's posting cute pictures of animals than it is relative to somebody who's posting something on something much more, I mean something in a much different context. So there are some kinds of organizations that lend themselves to social media better up front. In San Antonio, the organizations that we have, I would say that the average is around 250 and that's scaled up actually. 250. 250 followers on Facebook, between 250 and somewhere between 250 and like 450 is right where that the average is. I would say for the agencies participating in the big give. There are agencies that have a significantly larger number than that that are scaling that number up. And then there are a lot of agencies that have numbers in the 100s, high like 99, 98 kind of number. So, and so like what Jennifer was saying is it's not, I mean it's about identifying who you do have and basing your target goal off of that amount. So if you're an organization that has 8,000 followers, a couple of things. One, the way it works is if you have 8,000 followers, you very easily could have a lot of interaction but it's much more likely that if you're an organization that has 100 people that you're gonna have a much higher percentage of those people actively engaged in what you're doing on Facebook or Twitter or any other site because they have obviously sought you out and they're your first sort of, they're your first, they're the first wave of people who are joining you and the first wave always tend to be more active because they're actively participating in you. So, you have the built-in advantage that you can connect with all, you can expect a higher percentage of those people to participate and those people to give than say an organization that has 15,000 followers. And then on that, so the number isn't necessarily indicative of how well you're going to perform. Like I would ask, how big was leadership Austin compared to some of these other organizations? You know, I mean our budget was not, I mean our budget was 700,000. So we're not, it wasn't a huge organization. Now because 35 years of leadership Austin classes we had an kind of embedded Facebook follower, I don't know, we probably had a couple thousand Facebook followers, but that was worked more and again, this is, this is, back to the example, it's gonna vary by nonprofit, by nonprofit. What I did at leadership Austin isn't gonna work here. And that was because we were able to play up on peer-to-peer fundraising, which I don't really have that at the museum. So again, you have to just think about what is the current dynamic you have with your current donors? How do they, maybe do they work with each other or are they also active in their own communities that they can reach out for you? Because the reason why crowdfunding or microgiving works is because it goes viral, right? And this is why we're all doing it together in 24 hours because all the buzz that's gonna get generated because of all the press, everyone's gonna be like, oh yeah, I've heard about that big, oh yeah, that organization, I really like them. I didn't realize they're a nonprofit and they're participating. So it's just, it's gonna vary. Yeah, and on that, so there are roughly, I think 20 to 25,000 unique donors on Ampli Austin's first year. So if we expect a similar number to that, I mean, so those are sort of the realm that you're looking at. Not all those people gave to one organization, many of them gave to multiple organizations, but it's not like you're having the city of, you know, two million people giving on the day of the event at first. You know, and years down the road, those numbers obviously increase. And that's one of the advantages to being one of the first organizations involved in the first year is that it increases your likelihood of visibility later on. So I don't know if that helps. And yeah, so I mean, I've seen organizations, like as we've looked at this all around the country, there have been everything from churches to Planned Parenthoods to Goodwill's to small organizations that have done extremely well. I would encourage you to go use, if you haven't looked at the toolkit yet, there's an article in there called, under helpful links, it's called the Permanent Disruption of Social Media. And it follows two organizations and give to the max today, Washington DC, both relatively small organizations and how they utilize social media in their giving day events as well. And they weren't organizations that could piggyback off of peer to peer. So they did it in a slightly different manner. We're both very successful. And as you were talking, it was making me, as you were just speaking, it was making me think, one other thing I'll put on the toolkit is some link outs to other previous events. And it might be a good idea if you have a couple minutes to go through and find organizations that are like yours and maybe reach out to them via email and see what they did to capitalize. So if you are an organization that, I don't know that works with the homeless, like see what other homeless organizations have done. And it's difficult for me, I mean, because there have been hundreds of these, it's difficult for me to pinpoint exactly within every single spectrum of what those organizations have been doing across the country, but there are a number of them that I'm sure have been successful. Yeah, sorry, there was one in the back first. That was, yeah, and it'll track in real time. So it should update within several seconds. It should be a constant update. So... On the main leaderboard, too, is it only gonna be... On the main leaderboard. In the main leaderboard you'll see two columns for, yeah, one for money and then one for unique donors. Yes. So the toolkit is on the website right now. If you just go to thebiggibsa.org and then up at the top bar, there's a section that says Toolkit. And on that we'll be housing every single one of the workshops, all the PowerPoints if you wanna go back. Kimbia, the platform we're using on the back end has also done a number of workshops and webinars and we will, you have access to all of those on there as well. And then there are sample emails and we'll be updating that continuously, but there are sample, right now, there's, I think, seven different things. There's a communications day plan. There's a checklist. There are sample tweets in Facebook posts for you to start putting out. There's email, e-blast sort of templates, PSA templates, op-ed templates if you wanna get into a paper. Those kinds of things, we're including all of that and then we're also going to start including ideas behind how to run a successful day of event because we've had about 50 plus agencies say that they're interested in hosting something on the day of and then we will, and in supporting of those sorts of things, especially if you have a particular time period that you're wanting to go after money, let us know because we'll be posting that on our events section on the website as well and then we have a team of about 25 people who will be going to all of these different events and we'll be covering you live through social media. And so if you have a particular target at a certain hour, let us know and we can make sure to have someone there at that point. Oh, okay, that makes sense. No, not right now, there's not a comment section built in. I can ask about that. Because they're trying to do this with a hundred different cities, they have a pretty standard format so it's not super customizable. That's something we can definitely look into in future years but we can brainstorm and see if there's a way maybe get around that. Yes. Yeah, I was gonna go ahead and add a link on the toolkit section to some of those cities, some of the ones that have been most successful. And that'll have the largest number of agencies that have participated. And the agencies listed. Yes, there'll be agencies listed on their leaderboard so you can go through and find them. So I'll definitely link North Texas because they had 1,200 agencies participate last year. Minnesota had I think like 800 or something. Seattle's had a number and those are some of, those are like the really the big three Colorado, Columbus, Coastal Bend, those are all some of the largest razors so. I would recommend going to, I just saw the email last week that they're gonna, Kimbia is doing the webinars because they do a lot of these giving days so that's a good resource. I don't know if, I guess they're webinars in person but I know that we had those in Austin and that was really helpful because the person who was giving it had been the person who'd done it in other cities so that was a good resource. We've had some agencies that have told us that they participated in the online ones and that they're extremely useful because these are people who are, I mean this is what they do nationally, like they go to these kinds of things and present stuff on group fundraising and so if you can't make them, we've been sending those emails out as they've been coming around but if you can't make them once again, those will be on the website so you can go back to the toolkit and locate them that way. Yes. Yeah so it was a pretty unique model that was awesome and I'm sad I can't do it here but if only I don't think leadership San Antonio is a 501C3 because otherwise I'd give them the idea but what happened is so there were these individual fundraising pages so we had the essential class which is like the leadership San Antonio class and then there was a young professional group so there were 35 class pages for the essential class there had been seven or eight years of emerged classes so about 40 pages and then what we did is that we went through each of the class rosters there's about 50 plus people in each class and identified someone who could be the captain. Now of course with that many classes we didn't actually get someone from every class to participate but we got probably about a dozen or so and then once we secured that person to be the class captain then I had a toolkit that I had prepared for them and say here are the emails that you can send out the day before, here's some information and then what we did is I mean we were small staff probably about seven people I think and I assigned staff to certain classes because I couldn't alone manage all 40 so that they could communicate with their people and say hey how's it going, hey here's an update that you can push out basically copy and paste this email send it to the class and that's how that works so what ended up happening because they were competing against each other these really competitive people that they said oh we're getting close and then some people that's why there were 379 gifts but there were actually 365 donors because some people gave more than once to push their class over the top which is great but there weren't any matches there were no matching gifts a couple of people gave maybe $1,000 so that's the great thing you'll find that even here where the minimum gift is $10 some people are gonna give you a lot more than $10 you'll get a number of $100 gifts so that's how those totals raised up I don't know I guess you can do the math and figure out what the average gift was but obviously it's more than 25 but I don't know I would love to get a match I think that's a great way to do it too yes, yes, yes I don't think there's gonna be individual fundraising pages are there John? No and that's because we're doing it this year with the whole national group and in future years that's gonna be a possibility because we're gonna be switching up formats this year we went with this group because they are kicking back $25 million is what they've told us to all of the cities that are participating which will mean another 250,000 in matching funds coming to agencies in San Antonio if that's the number they hit so that was sort of part of the trade off for us and in terms of do we go with something a little more dynamic for this first year or something that provides a little more funding support and that's kind of where we fell but you can definitely do that I mean you can keep track of it you can figure out maybe a way to keep track of it internally in your office when people give Yeah I mean we ended up keeping track of it internally too yes people were giving but sometimes they would give to the wrong page or they give to the main leadership Austin page instead of giving to their class and I know that we were able to download basically a spreadsheet in real time that had more details about every gift and it was me and you all but again it's only 24 hours so you can suffer for that one day but we went through and I kind of made sure that everyone was classed in the right place so there are ways to do it just in house and track and I'll check on that Excel sheet I mean I think that's the same way I think that's the same way we have it so that you can check that as well but I'll double check and let you know yes the really that on that front page there'll be a multi-gift platform so soon as someone types in the big give essay .org they will go they'll see a big thing that allows them to give to multiple organizations and then you'll just click over the leaderboard and the only difference is gonna be that it's gonna have a listing of the awards that are coming up at the time we don't have that now it's just following the social media tracker right now and then those organizations will be moving up and down so really it's not gonna be any different than what you really kind of see I'll check with Kimbia to see if we can get something from previous years at a different organization so that we can potentially send that out because that's a good question, yeah but I mean it shouldn't be difficult to navigate it should look exactly like it looks right now yeah, absolutely I mean they can get in touch with Kimbia they can get in touch with us if there's issues you can I mean that's what we have people prepared to do so that's a great question I actually don't know the answer to that I'll check that and let you know oh sorry, the question was whether or not the amount that's on the board is the amount that'll show up on the leaderboard is it the whole amount before deductions or is it the amount after deductions? I can tell you what we did in Austin the amount that was on the leaderboard during the day was the actual amount that people had donated and then after the 24-hour period closed then we got a report from the Austin Area Foundation that said this is the total number of gifts that we received towards your organization and here are the fees now the good news and again I don't know it sounds great there's Kimbia's giving this match is that there were other matches the University of Federal Credit Union was a big sponsor of the day and kind of these other little matches here that got spread across all of the non-profits ended up covering the fees so that yeah, so absolutely so the Kimbia match they have what they've told us so far and this has been subject to change because they're going to be releasing the final at the start of April but what they've told us so far is that the anticipation is 25 million nationwide 250,000 essentially matching at each or roughly about that that's been the breakdown they haven't told us exactly how that match works but if it's an even match that's what we're going to be looking at which would then kick back about a little under well about $1,000 at this point to each participating agency the way it works there and I don't know if this will be similar but again with UFCU being a sponsor they did I think $100,000 it was based on how many dollars raised so it got spread evenly to every dollar that was donated so it ended up you know because we instead of doing one million we did 2.8 million whatever that proportion is if you spread that $100,000 evenly yeah, absolutely and then to answer your other question about prizes right now we will have all of the hourly prizes those are already set so there will be $1,000 hourly prizes going on consistently then there's the Kronkowski match and we're anticipating we're still in the middle of fundraising we're anticipating having sort of what Kronkowski's doing but having it accessible to all organizations so like a final day prize for small budget, medium budget, large budget organizations and so with those $1,000 prizes somebody asked me this at a previous meeting like how can an organization that's smaller you know even dream to compete with these large organizations to have an entire staff dedicated to this once you win one of those hourly prizes you're not qualified to win another one so it gives everybody an opportunity to really kind of pick their target time and go for it yes yeah, absolutely so your social media I'm going to manage that Jennifer brought up is a great idea is I would look into it's a free there are free things like Tweetdeck or Hootsuite they're very easy to use you know you just set up an account and you link your social media account to them and then you can schedule posts and it does it in a number of ways you can either or Buffer is another really good one you can either pick the time that you want the post to go out so you can write everything say at 4 p.m. the next day before and then have it scheduled to go out at 1 a.m. 2 a.m. 3 a.m. 4 a.m. I would put a link to your page you'll have a unique URL you want always to link to your page we're doing great go donate yeah, yeah you don't necessarily want to encourage people to give to obviously like I mean yeah exactly your page if you want them to give to you in particular hour link them to your make it as easy as possible then to give to you link them directly to your page I can tell you I stayed up to probably two or three in the morning I think I slept a couple hours woke up and just because it's adrenaline it's the excitement so the link for giving well, no, no, we'll be getting you'll be getting an embeddable link prior to that so we'll be getting that within the next several weeks when Kimia sends them out and they should come to if you're already approved they should come directly they should come directly to your account but that link for giving is not active until midnight so they can't put anything in right now essentially and if we didn't say it make sure you put something on your homepage like the big give oh yeah logo and then it the link will be to your unique URL and that's all in the toolkit that we have we have the logo and a bunch of different formats you have a proud sponsor logo if you have a business that wants to match for your organization so they can have that as well to put on their website if you have people who give and this is something we've seen if you have a a business that gives to your organization encourage them to do a like that's a great place to encourage them to do a match and encourage them to embed your link onto their website as well for the day out you know they could easily do that to support this organization through this effort yes that will be evenly distributed dollar for dollar based on what you raise yeah so if you don't raise any money then yeah you won't get any money from it but if you raise you raise a thousand dollars you'll get a thousand dollars basically yeah well that's what I mean it could be a lot more they could be doing it based on urban so I mean based on size metropolitan area because it would be to me that to me that amount seems really unfair for us to be getting the exact amount as a city that has 50 organizations participating it doesn't make any sense so we're one of the largest cities participating and so I imagine that the amount the amount is based on a match for each city to reach and so we could be getting more than that so I don't want to I don't want to speak about that a lot until I know more detail on their match I just know what we sort of have built up so far and those are those prizes and most of our prizes are not restricted to a match so it's it's exactly that it's a prize you you win it for the hour you win it for the day of the event it's not where there is the Kronkowski one if you are an agency that receives money from them that one is just me you're only only groups that can win it are groups that are that groups that receive money from them but all of ours are accessible to anybody hourly and then collectively at the end and we're working we're I mean that and that's and that's just the base where we are now that we've got that covered we're allowing organizations to be creative with their gifts and so we will be releasing that information when we have more of those so we're encouraging so some of the city council members have offered to put money forward and so they'll be giving money to organizations within their zip codes that they represent their districts so there will be other creative matching opportunities that come up or not necessarily matching the prize opportunities that come up and we're allowing companies foundations individuals who who contribute to those to sort of determine the parameters and we'll be very clear about all of those in emails you you will know exactly what the fun like what the opportunities are before the event any other questions yes to the nonprofit roughly not yeah so I mean well I guess it's the same thing they're nine out of ten of those are going to give to the the the giving day because they're giving to the nonprofit again on the next giving day that's very dependent upon what we've seen is there are some nonprofits that have very large a large number of active active people who are actively involved and some that are very small that it's difficult to find an average in that that's fair to talk about because it's it's very dependent upon your organization's ability to stay in context since that's outside of the realm of our our scope I mean that's I mean we're helping getting you all the information for them and then it's sort of the nonprofit's job at that point to continue forward yeah yeah absolutely no that's a great question yeah so in Richmond they did they did it and all so their restriction was that you had to receive money from the area foundation or the community foundation in the area to participate but they hosted a big event sort of where everybody was there and in a sense it's in a sense what you're asking is it's similar to what we'll be doing at the night of at the briscoe where everybody's going to be there and there's going to be giving stations so you're all technically actively participating with one another there and contributing to the overarching effort so yeah I think that's definitely a worthwhile strategy you know to have organizations that have strong relationships partnered together any other questions well great well thank you guys so much for coming out we want to thank jennifer again for giving us the workshop now passed for filming and reporting um in the oblate for having us all here and thank you guys for coming out