 All right, we should be live super excited y'all to kick off this call this is really a call that I want anybody that's relatively new or maybe been doing this a while that needs to kind of reset back to their to the big picture of what we can accomplish here. And so if you're brand new maybe if you're a customer or you're a promoter that like wants to truly understand what we do here approve it and why is it different than what we traditionally have done. So I have a group of people on here I'm going to have them asking some questions later if they have any, but I wanted to take 10 minutes and really break down the foundation and simplicity of what we call as attraction marketing. And I'm going to explain what it is but also what's the right way of accomplishing it to get the best results for you long term success. So anytime that you're starting this as a customer our goal is to help you get your product for free or at least get some product discount it gets you extra points toward discounted product. But even more so if you're a promoter, how do you actually build a business around this and not feel salesy and not feel like I'm selling to my friends and family because that's super important, because that's the old model the old model is is you got to become a sales person. Well, in our business model assist community based marketing. So marketing community is a team of people it's community your tribe right based marketing is how do you get that message to people, but more importantly how do you do without feeling uncomfortably salesy. Let's use that you make it a little uncomfortable I'm not saying it's going to be easy because you got to find the right ways to talk to people, but at the same time, there's right ways to do this and there's ways that are less effective. I don't want you to be less effective want to be more effective, I want you to be very, very good at this no matter what level you're starting from. But the first thing it's really important to have a clarity of what it all looks like and what it is. So if we haven't met I'm Dustin Schaffer I've been with prove it for seven years. And I'm super passionate about this. And to be honest, I've never done marketing before I've never done this business model before prove it. I had to learn how to do this without being salesy because that's what I thought I had to do I to sell. And that's not what we want to teach and that's not what I want to do so what I want to do is take a few minutes and break down this concept of attraction marketing. And what does that really mean. So in the chat if you don't mind who's relatively new who's only been in for maybe a year or less. Put me down if you don't mind. And then our old school people been in for a little longer. And that's great. So what happens is we have to ask ourselves, are we attracting people, and are we using attraction marketing or curiosity. Okay, and so attraction marketing is not about selling the product so guy asked me today should I just post my link on Facebook. And I say I wouldn't suggest that. Why that seems salesy. There's no relationship there's no does he mean that he's not going to get some sales now he might get a couple sales. But at the end of the day, he's trying to sell the product versus attracting people to him. So the whole point of how we like to build our business is to get people to ask you what you're doing. So the idea here is in the chat if you if if anybody's ever asked you what you're doing, I would love would you post, or would you say to somebody put in the chat and I might read these off and then we'll actually talk about that a little bit later. I'm going to put the chat box here a second. So, when you do attraction marketing, I'll give you an example of what I did when I got started. So I didn't call people and say hey I got a new, I got a new company or got a new business I'm starting and I don't know if you're looking to build a business and make $1 million. But I think you can make a million dollars in this business. I didn't say that to him now that actually not too bad to say people would probably go well what is it. I didn't actually go to people and say, hey, you should drink these ketones because they're going to change your life forever you should drink these ketones because they're the best product there that I've ever had. They're the most amazing things. And they're going to change your life forever. I didn't say that what I asked him is a, hey, I know that you're looking to lose some weight, right, and you've been wanting to for a long time. I think I found something. Are you willing or wanting to check it out. There's a difference between what I asked I'm asking them a question to see if they're coming back to me. Okay, so this is called attraction marketing if you're on social media. If I hold up a pack and say hey you should buy my ketones, because they're the best, the best product I found. If I say that on there, am I attracting or my selling, I'm selling. I said hey, I'm going to go lose 10 pounds as anybody want to do it with me. Is that attraction or is that selling. That's attraction. So what I want you to think about is that when you're putting something out there, would you ask your mom or your dad or your sister or your honor uncle to put it out there. And if you're saying yes to that you're going to attract them to them. I know Kate's on here, and she she does a lot of low carb recipes. She does a recipe to attract people to her, and then she creates it into a conversation, or then she can offer the ketone supplement through a conversation. Does that make sense. So in the chat I want you to put down something for me. If you're if you're watching this please participate. What it's one or two things that you can post, or talk about that you're really confident in. Does that make sense. Now if you're brand new here and just getting started, most likely it's not ketones or ketosis or a drink. It's usually something else. What are you the most confident in, and typically the best way to get attraction is in something that you're confident in Jennifer man here, she's really confident and she doesn't like cats. But she has a cat, and she posts about her cat and people watch. So I see Jeff says grilling cooking cooking and grilling awesome sharing my life travels normal says. Do you think that normally could attract people through travel. Yes. So too many times people get started from what we're doing and they think they have to start talking about ketones yes you still have to talk about ketones, you have to talk about your journey. Maybe you talk about your result. That's an attraction tool, but that's not the way you build the business. Okay that's not the way that it's going to grow the long term business. Short term little burst, but it's not your long term business. So the more that you can training so Rick has got she likes kettlebell training gardening, natural medicine. Awesome dawn I'm going to look at dawn because I don't know dawn as well. Don, if I was to go to your social media world right now and if I was to go to your house. How much would you be talking about gardening and natural medicine. Not. You're not. No. Wow. What are you talking about. So I want you to take this in mind if you start doing and let's use social media for example because it's very much in front of everybody's faces. If, if, if you're, if you're been posting on your kids and gardening and the next day, all you see is somebody posting about ketones ketones ketones, not that it's a bad thing. I'm going to encourage you to do that. Right. Don't, don't not do that do that. But what I want you to do is, is does your friends know you anymore. Does that make sense. You're talking to your audience right to your story when I was gotten the fitness industry. I had a pretty good size following couple thousand people follow me about fitness. I had a baby. Guess what I posted about every day. My baby, my followers started to drift away guess what they didn't follow me for being a for being a dad they follow me for fitness, but I stopped posting about fitness because I was so excited about my baby. Right. What I should have done is kept posting about the fitness and added the baby in because now I'm a dad and I'm relatable and now I can talk to him about different parts of my life. Does this make sense. This is attraction marketing. The same thing is, if you're going to go out and do a booth. Is anybody do boost here. All right, I'm going to use dawn again because I know Lin's a ninja. When's not new dawn at your booth. What do you talk about at your booths. Talk about how I got sick from that I'm a nurse and that I got sick from drinking all the Mountain Dews and energy drinks and things and you're so healthy. I know we're like the worst right so on and how I got sick and I still needed energy and then my friend Kathy introduced me to ketones and it gave me the most energy but the one thing I wasn't expecting was the fat loss. So at the booth you're talking about this. Yes. Okay, now I'm just going to point this out for your second. This is fun. How good of a gardener are you. Pretty good. Pretty good. What if you went to a gardening booth, and you talked about gardening. Now she's a nurse so she has a little bit of an educational background, and then you put a picture of your before and better picture side by side at your gardening booth. If I sat down with you right now and had a conversation. Do you think you could teach me a lot more about gardening than you could about ketones. Probably. Probably. So what you're going to do is you're going to get a lot of people coming to you but then they're going is that you. Yeah, it's me. Oh, that's my little side. I'm not saying that's what you need to do. But this is a strategy that most people mess up. They want to go do ketone booths everywhere. The reality is is they may not be that savvy at ketosis. Right. And therefore, if they did a booth about crafting, they can get 500 people come to the booth. Well guess what they're the most confident talking about crafting. At the same time, have a little picture up here. How I lost 30 pounds. Do you think there's anybody out there that likes crafting that would want to lose 30 pounds, have more energy, have more focus, feel better. And now you're not getting into your whole medical side of your story. You're just focusing on the basic benefits which most people want. Does that make sense. So that's the difference is that that's attraction marketing. I'm not saying you can't put a ketone booth up. I would say do both play around with both. But if you have a skill set, Kate, I'm going to use Kate again. Kate is basically she's building her brand through low carb simple recipes. Does that make sense. It's not through throwing ketones in the world. Yes, she just is ketones in there. I honestly I don't think I've seen a ketone post okay it's in so long I don't remember when the last one I saw true story, but I see all of her recipes. Now maybe it's just Instagram wanted to send me all of her recipes I don't know because I do recipes do. But the reality is is that I'm seeing her do the recipe so I'm like oh what Kate make today. So I'm she's attracting me to see and watch her stuff. Cool. Jennifer man how many people watch your cat videos. Oh 600. She goes 800. She posts his cat videos it goes nuts. And she actually doesn't really like cats that much. She's like the cats work. I'm like they go with it attract people into the cats. But guess what do you think anybody that likes cats likes fat loss energy focused mood. Does that make sense. It's attraction marketing. It's attraction marketing. When you come into this and if you're brand new coming into this. I want to keep in mind, you're not here to be a sales rep of ketones, your goal is to attract people to you and have conversations with them. And they'll find out what you're doing because you still post about your journey. You know, you still post about your energy you still do your curiosity peaking post about ketones, but it should be a fraction. Yeah, I'm a keto quote unquote guru expert right I'm not going to put myself up there but I know a lot about ketones. Even my stuff isn't always about ketones. And that's all I've been doing for 20 years, just to kind of put it in perspective. Right, so if you're brand new my goal is just for you to be you. Who are you. Kate said something like this and she's not there right now but it's like no like and trust. I said that right give me thumbs up anybody know like and trust. Your friends and family and people that know you they know you as you. My friends know me as the goofy jock that's willing to probably smack him with a wet towel in the shower like that's that's how my friends know me as they don't know me as the keto guy. I can't even sell ketones to my friends somebody else had to do it true story. I had to help one of them lose weight he sold them all true story because they went listen to me because they don't see me that way. But I want you to be you right now this is what I want you to write down. If you were to sit down and have a real conversation that you're super into incompetent and happy about with a complete stranger. What would that topic be about. I've been laying around the ketogenic diet for a long time but I guarantee you that Lola could talk more about Disney than about the ketogenic diet. Right Lola. And it's more fun. And it's more fun. So if I was to go to Lola I challenge a little all the time. If I was to go to Lola's like her tribe. I would tell her like she should focus on Disney. Not on keto keto just happens to be part of what she does. So I want you to write this down. How do I say this. So let's say lifestyle healthy lifestyle sweet so healthy lifestyles who Rick is ketones is a part of what he does. Does that make sense. So if you're really into like kids or like you know like you like kids well kids are that's like part of who you are. Right. But ketones are just a small part of what you do or what's working for you so you're going to sprinkle that in at the same percentage. Does that make sense. I don't want to go all in on keto I'm cool with you going all in on keto just so you know is that you have to be able to love it live it and learn it to the point where people want to follow you for that one topic. But I think it's way simpler for you to follow get your tribe off of what you're passionate about if you if you follow Brett and and gel. They're super funny. I don't I don't even know what their messages is besides humor. I follow them for humor. That's why I follow them. And then they slip in the ketones. Does that make sense. Like that's what they're using these socially to build their business. So I want to take a second and just pause I'm going to revisit this and ask any questions or answer any questions you guys have because I'm going to challenge you. If you're brand new and you're watching this. It's about attraction marketing. The best way to do that is to write down the three things that you can either that that represent you. If I was to ask your best friends right now. This is a great place to start. You can advance it Kate didn't start here. She evolved into this low car person and she created a brand around herself and she's she learned the skills to do that. I think if she had done it when she started it went to work. I think it worked because she built the skill set of accomplishing this. Right. So but I want you if I was to ask your three or four or five closest friends and family and I said who is Carol. What is she like to do. Like what is she good at. What is she like if she could teach me something. What would they say. Because guess what. That's probably you. Does this make sense. Can you write down in the chat who that is. I'm going to challenge you and if you have this hard for you raise your hands. Now if you want to go so Jen Jen doesn't like cats. She could probably build a following off of just not liking cats. I don't like cats but this was funny. I like she could just do a million posts about I don't like cats and and and then she go. You know what people keep wanting to watch it so I'm going to post it like you can literally that could be your niche online right that's probably not your personal niche but I want to put down there I'm going to scroll here a little bit. Parenting. Layla that's awesome. So let's dive into parenting what does that look like what do you what do you what is it like is it moms and dad or is it boys or girls is it like what is that like break it down so Carol says gardening and lake life. Right. Now if you're going to go out there I was going to tell Carol to go to go join two Facebook groups do you think she should run a keto group or gardening group. Do you think it's easier for have conversations around gardening. Yes. It's natural for her she's been doing her whole life. And then she sprinkles in this I mean she has a unbelievable transformation. She can sprinkle that in constantly she can sprinkle in my first 30 days in my transformation my my next I don't know if you've done this Carol or not but I would recommend it. Hey this is where my first 30 days I remember back a few years ago and I got started first 30 days to make people want to do the before and after. But don't forget the in between most people you're talking to want to just get started. So sometimes when they see somebody lose you know Kathy Mary down 215 pounds. Well they they look at that as a mountain to climb. What about the first 30 days. I only lost five pounds but it was on my journey to 200. This is how I felt when I lost five pounds I was excited about moving forward in my life. Cool. Just a little tip. Linda likes dogs. Anthropology. What does that mean sports. What's Anthem. Is that Anthem. Can somebody tell me what that is. Up to themology. Is that what that is about the eyes. Where she at. Can somebody help me out. She can't talk. So if you're going to post post about dogs. What about dogs training dogs loving dogs doing dogs like what is that all about. Right. Do you think that there's you can go right now on Facebook. And now if you really if you like dogs. You can you can literally go to dog parks in your neighbor if you live in a bigger city. You can go to dog parks and rotate dog parks and sling ketones. That makes sense. To answer your question that's ophthalmology. And I've been an ophthalmology for almost 40 years so I can do anything about eyes eyes. Holy cow do you think you can you think you can give any of us tips give me three tips about the eyes that you don't think I would know. Well first of all, with all the computer use that we do, you need to use artificial tears because the corneas get dry and the vision gets blurry. Secondly, you need to get blue blockers for the blue glare that comes off the computer screens. Oh yeah baby here we go. Yeah, yeah. And then, thirdly, if you have like any medical issues like diabetes or a things like that, definitely have an exam every year to check your retinas, because the retinas are the film of your camera so to speak. And you need to have that checked. So this is a cool thing like now I you probably don't have a lot of eye conferences that you can go to or put a boost hat so that's probably not going to be an avenue for you. But at the end of the day from a social and you give a tip a day about eyes. You give him five tips a week. I would want I don't know much about eyes. If I saw you I'd be like hey well hey that's a good tip. What are blue blockers again. What you're doing. But meaning that is that you're attracting people for what you're strong at because if somebody asks you a question about eyes. Do you think you can answer them and give them some insight and guidance. Of course, right. Of course. So now you created a relationship they're getting to know you as a person of what you like to do so what you're doing is you're attracting your tribe. You can have real conversations with people not go Dustin what do I say about ketones. Does that make sense. Once you have the relationship now when they see your post about how you know how you have more energy. They're like girl like how do you have more energy you've already built their trust up because you've already brought value to them and what you already know. This is making sense parenting and faith. That's powerful. This is this is our business y'all attraction marketing is the simplicity of what we do. So once we get the attraction down right that some people call it curiosity marketing or attraction marketing. What we're trying to do is get people to come to us to talk to us about who we are and then we're trying to do is get them to. We have a shiny object right us me and a shaker bottle right and then they're like okay what's that but if the person just started following you and doesn't know you and all they see is you trying to sell ketones. Well, they think of you as a keto person they ask you a bunch of questions you can't even answer. Right, instead of as an I person that lost weight drinking ketones and they're like how'd you lose that weight I drink ketones you want to drive. Sure. This is a conversation apparently low the likes cats Jen. So my challenge for everybody on here. Anybody want to add to that anybody have any questions, Kate I'm gonna let you add to that if you if you'd like to. Here's travel life and fullest in the second half of her life good smoking joints Jeff said oh sorry smoking pork butts and pork shoulders yummy. Here's the Jeff just so you know I actually follow a couple people that do a lot of grilling. The reality is you can literally post the same that you could every time you smoke a butt or smoke a shoulder, you could post it, and you can get 10 times a week, and it wouldn't be too much. I'm going to say that again, you do not need a variety of posting assume that most people don't see your post and assume that most people are new watching you. We live in the world of I mean, literally Kate does the same stuff over and over and over and over and over and she reminds me that Dustin do the same thing over and over and over and over again. Okay, anybody have anything they want to ask, or they feel like they're stuck in this. For me, I love food travel moments. Sarah pick one. What, I'm going to talk to Sarah for a second Sarah why is that so hard for you. Hey. Because I am. I guess, I think for me probably would be food because I'm, I'm quite a foodie I love to explore different cuisines I've lived all over the world. I'm kind of like I'm so passionate about the other things as well. So it's trying to find what would stick best I guess because I can't do all of them right. Well, you can. I think the more you get into the niche of one thing the more and Kate will probably agree the more successful it'll probably be because you're kind of hone into your audience, but it doesn't mean you can't post about the other stuff. If Sarah says behind the sea or sorry, I forget we said okay it's love food travel moments. Well, the reality is is that you can put food and travel together. And this reminds me one of my favorite restaurant restaurants in Florence Italy, and I made this dish because it reminds me of that amazing place. Yeah. Right, you could have fun with it. You can be creative and tie them together. And then the wellness kind of goes along with everything else. I know that's It can be one niche is just your base in and around the food but it kind of ties together I don't see it has to be really separate. Now there's people that like to travel that don't my buddy loves to travel the world but doesn't care about food. He wouldn't make food the focal point he'd make the beautiful pictures. It might be food sometimes. Right. Yeah. Okay. Kate you want to jump in there. Yeah, absolutely. I love this topic, as you know. And by the way, can I just give a shout out to my glasses. These are my Lynn Knowles glasses that I have on right now. Awesome. I want to see a little bit better so when we try to speak to everyone like at hacking better we did some of these breakouts and I'm like you know who's your avatar who's your target market and someone said anyone with a pulse and I'm like, Not really not really like when we try to talk to everyone we end up talking to no one. No one hears us because we're trying to talk to everyone so you know you mentioned that whole no like and trust. And when you guys are thinking about your content and like your niche. I know that that's how people are going to get to know you like people get to know me because I post like all these low carb recipes and they start following me because they want to see more of that. They want to see more of that type of content so that is the majority of my content. I think my ratio is like five out of six posts for like my reels and my tiktoks and that sort of thing are recipes. They want to know me that's how that the attraction marketing right like I'm attracting them to me, but then how they really get to like me is the sprinkles, the spice, where I'm posting about my dogs or my kids or something funny my husband's and he stands at the window and watches people outside in their yard. And I'm like oh my gosh you're turning into an old man so like I post like those kind of things that's how they get to like me is those sprinkles that little spice but it's not the meat and potatoes right like the meat and what it is is the attraction part for me is the low carb stuff that the eating lifestyle stuff. And then I've got my spices that is my husband my kids my dog, my travel, and my business, my ketones that's all of that. I trust me is because I just I show up every day. I show up every day, I don't miss a day. So they know like think about it like the people that you trust in your life are people who are consistent in your life. Like one of the reasons I trust Dustin so much why we work so closely together is because I know he's always going to be there. Right, like that makes me trust him people are looking at you the same way are you consistent. And that's how they trust you and people do business with people that they trust so hopefully that helps Leila says Kate I've got a question. Yeah, let's hear it. Okay, so, and maybe I'm wrong maybe I'm thinking with someone else, but didn't you say that when you first started you did not like cooking. I didn't. I still don't like cooking sister. So, so, how did you buckle down to thought I hope you guys didn't know that chime. We love babies. But how did you buckle down to get to the low carb recipe of being your thing when you didn't so much like cooking and you weren't necessarily low carb does that make sense. That makes 100% sense and I love that you asked this question. And I get asked this a lot like if you don't like cooking how can this be your niche. So when COVID hit when COVID hit, and we couldn't eat out all the time. I was cooking I've always had my basic low carb recipes that I've made like 100 times I don't enjoy it but I was doing it. And my husband said to me. Don't you think there's other women out there that want to live this lifestyle that also don't like cooking like they want something super simple. And they want something that is actual ingredients they have in their kitchen and not something you have to go to some specialty food store. Don't you think they want something that's going to be really quick because they've got busy lives. That's who your market is. I'm going to show you how I make my homemade ranch dressing and I'm going to show you how I can my tomatoes. No man, my recipes is see this can of Rotel. We're going to use this today. See this package of taco seasoning. I got you you're my person if you're using prepack like that's my target. Market it's people who not just low carb eaters and definitely not keto people keto people actually don't like me because they're like, Oh, that's not keto. Oh, no, no, that doesn't like blah, blah, blah, blah, blah. My target market is very specific. It is a mom who doesn't want to spend a bunch of time in the kitchen but once a low carb lifestyle stuff that her kids going to like. And ingredients that she can actually go to Walmart and buy. Does that make sense. I'm going to add to that a little bit. Remember, I said this earlier too is Kate grew into that she didn't start that way. She had to find that Kate could have grown grew the same business at the same rate or even faster if she had to double down on photography, which is what she's actually specialized in. She chose to not want to be in that space. And so she grew into another one and I don't mind people choosing a path the keto dad and keto mom were not keto people when they started. And they kind of took a niche and they ran with it but it was there's an intention behind that I want to be clear here the intention is is their badass business people and they're 100% focused on growing a business. Does that make sense it had they were committed to the to the process of doing something that they weren't necessarily that skilled at the beginning. And they grew that confidence and anybody can do that. Any one of you can do that. The reason why I'm talking about the way I talked about it at the beginning is that when people come in and try to change who they are and do something they've ever done before. Most of the time they quit before they get started. They can't stay consistent to it. If I told you hey you're going to start teaching Liz you're going to start teaching football skills. That's how you're going to grow everybody you could do it I guarantee you you could do it. You could grow a huge multi million million followers social media but Liz. I don't know a thing about football but let me teach you what I know, and she could literally do it that way. But it may not be the right place for her to start and to build the most confidence off of. Does that make sense I just want to lay I want you to know that so whatever that is that niche is what I can tell you that it might surprise you what grows the most. And if people I tell people if you're willing to be consistent for 30 days and you go to your social media channels and you literally I call it the shotgun method. And you're like I don't like if you truly don't know what to do post a little bit of everything for 30 days and then find what sticks. Now you might not like what sticks. I did this on tiktok and ironically my following became fitness. I love fitness but I don't really want to talk about anymore I'm kind of past it in my life like it's not something that's in the front of my brain. But if I don't post about fitness on tiktok I get no views by post about fitness I get a lot of views true story. So I did this shotgun approach I just didn't like I didn't like what I got out of it I didn't like I didn't want to stay there I was it's not fun for me to post about it. It's not exciting for me to post about it. And so therefore, guess what I'm not getting a lot of conversions off of that is this all makes sense, but it is a way. If you want to post about 30 different topics and see what sticks, then you can maybe pick one of those niches. I don't think it's the best way to go, but it is an option to go away. That's me I didn't want to talk about photography anymore. That's what she said. So I give you example like Chad, Chad's a truck driver. Every time I see him, he's driving a truck. He could literally and the thing is about Chad is he can literally post about trucking every single day life of a trucker. And I mean he can do a video about walking into a go into a gas station get in a hot dog with no bun because that boy, you haven't seen the carbohydrate and at least three weeks have you buddy. I had a very stern conversation with Chad, and he's crushing it and that's awesome. You could have sandy sandy right now Mr. I had to see Andy Henderson, how are you sandy can literally talk about the, I don't know exactly your role back there but I'm just going to use this word as the administrator or the secretary life. She could post about that and talk about funny memes. The one of my favorite things I follow is actually a nurse. And I think it's a dude on honestly I don't think it's a lady nurse I think it's a dude nurse that doesn't show his face to be honest. And he's growing a social media filing because he does funny merton memes from hospitals. And it's funny stuff. I love watching it because it's amusing to me, but seeing he can literally go take a shelf we were her with her glasses in her mouth and do a funny meme and literally do something like that every day and grow a filing of people that work in offices. Am I kind of giving you some ideas is this making sense. For you Don, the reason why I would avoid the you said you talked about medical stuff, and I would avoid that topic of things, but you could talk about natural tips to get healthy. That makes sense just a little different way of wording it so you're not caught up in a medical conversations, just an awareness. Who else we got here. What's up zoom user like Rick, Rick knows a ton about kettlebells but he also knows a lot about the airport system. Well, Rick can give you a lot of cool tips about how to maximize your travel from inside the airplane right because he works he's the ground crew look at he's on the ground right now at the airport in Dallas. But there's a lot of things that you can do niches on. Right, it's just a matter of committing to it and sticking to who you are. My biggest thing is I want when you get into a conversation. I want Lola and more conversations about Disney, giving moms tips about how to make make Disney better for them than about ketones. If you have more conversations about Disney, she'll sell more ketones, because she's going to gain more light like trust she's going to gain more trust, more like they're going to they're going to like her better. What is it, trust. What is it called again. No trust no, no like and trust. They're going to get to know her they're going to like her better. If you're doing a keto thing, you're really only talking to people that want ketones or want to do the ketogenic diet. Does that make sense. Your audience is limited right now in 10 years from now it'll grow. So I'm not saying don't talk about ketones. I'm just saying be aware of that. Any other questions for me. What is my niche Kelly I don't know what your niche is. Not sure. Honestly, I was thinking about it the whole time when I was talking. Is that possible can I think and talk at the same time I'm not sure excited for this replay already thinking so many. Yeah, like Christine Tulford like she loves fitness. She should be giving exercises every day to her demographic. So like for Christine who likes fitness. Rick, I would say the same thing is like, who's your demographic and then talk to them and she should be giving exercises where she loves it. Fitness and health tips fitness and health tips fitness and health tips fitness and health tips fitness and fitness and I just got to be Christine's mom and she's just extraordinary 82 year old just one of the neatest neatest people she's like. I offer some wine she goes I'd rather have a martini we can make martinis to I mean let's go for this is this is awesome I like you. This is fun. It was super cool. It just makes me happy. Any questions for me right now anybody else have anything that they want to ask about their own niche anybody feel like they just don't know what their niche is. I want to iron this out we'll get a few minutes before I have to hop off Carol unmute for me Carol I've known Carol how long have we've known each other Carol. I think it's like five years. Yeah it's been a while. Carol just tell me briefly your story of key tones. Highlights are did. What did you want when you first started. I wanted to get off the couch and get my life back. Okay, and then did that happen. It did. Okay. In the first 30 days and I always say as a side effect I'm down 70 pounds. I would tell you to leave with the 70 pounds. How much did you how much did you drop in the first 30 days. You know I didn't really track it it was a significant amount. I would probably say at least 20 20 more. Yeah. So you like gardening and like life. Yeah. Is there any gardening events in your local area when in this time of the year. Yeah there are. You can do a garden booth. I'm just giving you ideas. Right. You can do garden booths. I mean if you're not going to like if you're a fitness person, I tell you in your local neighborhood, go to go to different gyms. Go try working out at different places. Why you're meeting new people. Here's the secret. Yeah. If you're a social person out in town. The number one thing you can do is to get people to follow you online. And then be consistent online. So when I go out in town, when I go to when I'm heading to LCD, my goal is to get five people to follow me before from door to door. That's always my goal. Door to door. Five people to follow me. So I'm going to, I'm going to have 20 conversations and get five, at least five people to follow me. And because I'm consistent online, they're going to get to know, like, and trust me. My goal isn't to necessarily sell them ketones. This jacket. Score. Got me a customer. The, the, the, the stewardess on the airplane. Right. She was, what is that jacket? That's a cool jacket. I go, are you drinking ketones yet? She's like, no. It's more energy focused in fat loss. It'd be a great tool for you. She's like, really? I'm like, Hey, I get to get to my seat you on Facebook. She goes, yes. Bang, bang. She's actually a pretty good influencer too. So we're going to be talking about a few different things, but that's, that was how I got her connected. To. To my social media, but the same thing if you sit down and if you're a gardener and you talk to somebody about gardening, a lot of people like gardening. So then they go to your Facebook page. But if you're talking about gardening and then they go to your page and they see something completely different. They don't quite know you yet. They don't feel like there's a connection there. Does that make sense? If you're, if you're, if you're a mom and you're focused on parenting and you don't have nothing about your parenting on your social media and you meet a bunch of moms, it's kind of hard to get them to follow you. Does that make sense? Because then they get on there, they're like, well, she's in her mom. Well, then that person stops watching you because they don't, there's no, there, the connection has not been continued. Does that make sense? So I would tell you to go to different gardening shops all over town. Look up stuff. And you might just use it to go post on social media, but then you also meet people at the garden shop and your goal is to get them to follow you online. And then they say, see how you lost 20 pounds in 30 days. And then now they buy key downs for me. Cool. The guy, I met, I met a guy in the parking lot two days ago. I was telling Kate about this and I never got his phone number. We got, we tracked on Instagram and we basically, it was just like, I'm like, my focus is to get him on Instagram. Well, I have a coffee with him in an hour and 15 minutes and it's about the business. And we met in the parking lot. Talked about key tones for a second. He asked me about my shirt. Hey, what's that shirt all about? But he was literally laser beamed in. That's another whole conversation in the law of attraction. But the point is, is that I went to him. I want him on my social media feed, because if I can't get him connected to coffee sooner than later, I got a follow up system on social media every day for the next until he stops following me. He's going to see me. He's going to see me. I go to Best Buy. My kids are famous in Best Buy. True story. They're famous. They walk into Best Buy. Everybody knows them. I haven't actually signed anybody up in Best Buy yet, but because I got the manager that is doing the hardcore diet and he's committed to it, he followed me because I was in line. I got him to follow me. Well, he got all of his people to follow me. So they walk in and my kids, they all know my kids. It's kind of weird. It's a little creepy, to be honest. They all know my family. Why? Because they all follow me. It's a matter of time before they're going to buy key tones. It's just a matter of time. Does that make sense? But because I'm consistently on there and I'm talking about my family. I'm not talking about key tones all the time. They're getting to know my family because that's what I post to my personal page. And for whatever reason, I gave him my personal page. I'm not sure why I did that. But either way, he has my personal page, not my business pages. So he doesn't know. He knows I'm a keto guy, but he knows more about my family. So I want to be quiet there. Don raised your hand. Any questions, Don, before we hop off? Yeah, I got a question. So how do you exactly implement the key tones into your niche? So I'm talking about gardening. How do I get, how do I introduce the key tones into it? There's a really good video that I have. It's called 421. And so for like Kate had mentioned, most of her posts are about low carb dieting. And then she sprinkles in her family, her relationships, other things she's doing and key tones. And the best thing to do to sprinkle in is usually your story in some version. Get really good at telling your story. One of my favorite things to do is for people that have been in for a while is tell their first 30 day story. Right? Remember, the new person doesn't know you've been doing this for five years or two years or one year. They don't know anything about you. Okay. Right. And so that's how you sprinkle it in. Okay. It should be organically natural. If you like gardening, right, you might be drinking your key tones in the garden, talking about how you got more energy in the afternoon. Okay, got it. You're just using that as an example. It doesn't have to be that. And then you have your stories on social media and your Facebook stories or your Instagram stories. Well, you can use your stories and show people yourself making up key tones. You don't have to sell it to them. You're just showing them you're doing something. Okay. People will see what you're doing. They're like, what's that all about? But your overall message should be you. The biggest lesson I learned and prove it is, this 20 minute call always goes along. I'm just a talk. I got to learn to shut up. It's never going to happen. But the biggest lesson I learned and prove it is that I wasn't truly being all of me. And because what happened when I got started is that I kind of got put into it from a normal person that had relatively stability in our life. I was the one. So Michael and Brian kind of kept telling my story. But that really wasn't how I felt about my story. But I let that become my story, if that makes sense. And I had to go back and kind of read, who do I want to be? I kind of became this keto pro guy. But it's actually only a small fraction of who I am. So if you meet, you know, if you're on the keto pro page, that's a very focused, like Kate, it's very focused on one thing. But that's actually not me. I don't recommend people to do that. If you go to my personal page, which I get way more sign ups off of, because it's all of me. It's who I am. That's me. That's the guy that I want people to know and get to like and to trust. The keto pro is more of an influencer page, which is a little different. But so don't mistake my keto pro page for who I am. Look at my personal page. That's who I am. That's what I'm asking people to do is who's that guy? Do they see me on the roof, you know, doing the crazy Christmas orient? I'm the Clark W. Griswold. That's who I'm attracting. I'm, that's exactly who I want. Clark W. Griswold. Right here in the flesh. So cool. That makes sense. All right, y'all. I appreciate you. Well, we really, we really went at it today. So thank you so much. But at the end of the day, like go back, if you're still watching, if you're still watching, go back and write down one of the three things. If I was to ask your family, friends and loved ones, especially if you're new, if you're, if you're a little older and you're trying to create your own, if you're looking at this as a business and you want to create a focused niche towards the focus topic, I'm completely cool with that. But just know that it takes a lot of time consistency. I mean, if you ask Kate how many signups she got the first 30, 60 days outside of TikTok, it wasn't a lot. How's she doing now? She's doing great because she stayed consistent on a concept and she's fallen in love with that person. She became that person, if that makes sense. But if the best thing to do is find the three people that you are the closest to or five people you're closest to and ask them what are the things that you are and that you could teach or that you're passionate about, and they're going to tell you the real truth. Ketones might be a fraction of that and then own that, become that person. Find ways to create that more in your life. If you like to swim, go swim. Go find ways to be around swimmers and create that as your niche. I have a guy in Mexico. He's in the swimming, Liam knows. Sorry, Norma and Osino. So anyway, I appreciate you all, Chad. I want to see some serious trucking posts going on. He's a trucker. A trucker is a great niche, by the way. I'm just telling you it's an unbelievable niche. You can literally post a million. There's a million trucking means, first off. You could just repurpose and reuse. But he could do a million things about trucking. And there's a huge niche there and nobody's tapped into that market. I'm just using that as an example. So, y'all, I appreciate y'all having awesome, awesome, awesome, awesome, awesome day. And remember, it is the end of the month. If you're running, go for it. Go all in. There's some fun things that are going to be coming. So stay tuned. There's always more things coming. So Chad has 18 days, no carbs, feeling great. Thanks, Dustin. I appreciate you, buddy. Hey, thanks for committing to you. That's what it's about. You and your family. That's what you're doing this for. Y'all, have a good day. Cheers.